Tamara Robbins Griffith Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Strategic communications and content services for retail + lifestyle brands, media and NGOs.✦ Public relations✦ Social media marketing✦ Editorial direction✦ content strategy + production

I held a series of roles within the marketing department of TJX Canada, starting in 2012. This was an excellent opportunity for me to manage the public relations strategy for multiple brands under one parent company. In 2016, my role expanded to oversee Social Media for HomeSense and all tri-brand campaigns (including WINNERS, Marshalls and HomeSense).I liaised with multiple agencies, established PR and social media goals, reduced production costs, and delivered strong key messages about our brands as a respected industry leader and spokesperson. I used my background in magazine publishing to elevate the quality of photography and creative assets. In my most recent role, I managed a 7-figure budget to develop communication plans across production, PR and social media. Social Media Highlights & Achievements✦ Initiated @HomeSenseCanada on Instagram and grew it to 360K followers✦ Launched #MyHomeSense hashtag and drove exponential increases with paid and organic social media✦ Consulted with external digital auditing vendor and took strategic steps to increase viewability of social ads by 23%✦ Leveraged influencer marketing strategies to increase conversion by 50%I am skilled at working with vendors and agencies, mentoring small teams, and setting and monitoring marketing goals. Adaptability is key in this industry, and as many magazines were closing, we stayed connected to the media and focused on a strategy to increase coverage reach during a time of major changes in the media landscape.

My role as the Managing Editor of one of Canada’s top decorating magazines involved planning monthly themes, delegating the content plan to relevant creative resources, and collaborating with large brands on sponsored content.Some of my favourite accomplishments include:✦ Producing a 5-part feature series with celebrity design personality Tommy Smythe✦ Strengthening the co-branding relationship between Cityline and Style at Home/Canadian Gardening✦ Leveraging a new in-house (and cost effective) creative studio for content production✦ Appearing as a spokesperson for Style at Home and Canadian Gardening brands on on Cityline, CBC radio, and at major industry tradeshows

Key responsibilities:✦ Nurtured media relationships✦ Project managed large sponsorships✦ Directed public relations campaignsKey accomplishments:✦ Managed the creative execution of IKEA’s presence at the 2010 Interior Design Show✦ Designed/directed media materials for the 2010 winter collection and the 2011 catalogue launch✦Co-created the popular “One Sofa, Two Looks” video for Arren Williams Design Lab blogAt IKEA, an innovative and forward-thinking company, I worked to elevate the quality of media materials. I had a key role in promoting sustainability messaging to the media through the first campaign of that kind in Canada.

Toronto, Ontario

Toronto, Ontario, Canada

Certificate Of Interior Decorating, Interior Decorating

Bachelor Of Fashion Communications, Fashion Merchandising