Tamara Santiago Downes

Tamara Santiago Downes Email and Phone Number

Product Marketing @ Workiva
London, England, GB
Tamara Santiago Downes's Location
London Area, United Kingdom, United Kingdom, United Kingdom
Tamara Santiago Downes's Contact Details

Tamara Santiago Downes work email

Tamara Santiago Downes personal email

About Tamara Santiago Downes

Results-driven leader with 20 years marketing experience in B2B, B2C, and B2B2C businesses, ranging from multi-national enterprises such as Adobe and Sage, to smaller business. I am passionate multi-discipline marketer with strong digital acumen and track record in Technology sector, both at a strategic and tactical level, in global markets. A self-motivated professional, keen planner, strategist, and implementer with demonstrated abilities in devising product marketing activities, craft relevant thought leadership and stories, deliver effective go-to-market strategy, plans, and execution for fuelling business scale and growth. I have a track record of delivering results in often complex environments to ensure profitable growth. I have often been brought to business to drive change and build collaborative cultures in brand new roles. Core Competencies:Financial Services | Information Technology | Digital Marketing | SEO | Leads Generation | Customer Experience | Inventory Management | Financial Controls | Customer Satisfaction | Annual Operating Plan | Performance Management | Local Regulations | Service Delivery | Process Improvement | Industry Regulations | Supervisory Experience | Financial Management Regional Operations Real Estate Customer Focus | Customer Loyalty | Business Strategy | Reports and Data Analysis Hold an International outlook on business- I have South American (Brazil), UK professional and Spanish qualifications and have experience working in South and North America, Europe and Asia markets.

Tamara Santiago Downes's Current Company Details
Workiva

Workiva

View
Product Marketing
London, England, GB
Website:
workiva.com
Employees:
3234
Tamara Santiago Downes Work Experience Details
  • Workiva
    Product Marketing
    Workiva
    London, England, Gb
  • Open To Work
    Director Of Product Marketing
    Open To Work Nov 2024 - Present
    Goal:Looking for a leadership role in Product Marketing and Go-to-Marketing. Main Skills:I am a Product Marketing Director with over 24 years of experience in marketing across B2B, B2C, and B2B2C functions. I am capable of leading top-performing teams, delivering successful product launches, and implementing growth strategies that drive revenue. I have deep knowledge in product marketing, launching new products and propositions, deliver strong go-to-market strategies, and a focus on business growth. I have a results-oriented profile, which allows me to transform marketing functions and build new business models. As a Director of Product Marketing, I have the ability to leverage cross-functional collaboration, which enables me to deliver high-impact business results and streamline product adoption.I work as a Product Marketing Director and have a strategic mindset, allowing me to develop market propositions, drive adoption, and achieve significant cost savings.I performed the development and launch of new Access Education propositions, achieving better market positioning and product alignment. I led the launch of Sage's Digital Network services, which resulted in over 8 million digital interactions within the first 6 months. I work with cross-functional teams to deliver go-to-market plans and product strategies, and I can achieve increased market adoption and improved sales effectiveness.
  • The Access Group
    Director Of Proposition Marketing
    The Access Group Jul 2023 - Oct 2024
    Loughborough, Leicestershire, Gb
  • Sage
    Global Senior Director Of Product Marketing For Sage Digital Network
    Sage Mar 2019 - Jul 2023
    Newcastle Upon Tyne, Gb
    Responsible to drive value proposition and go to market plans for core capabilities across Sage portifolio with focus on Banking, Payments Out, Payments Acceptance, Compliance, Collaboration, Digital Identity and Consent.
  • Adobe
    Document Cloud Emea Market Lead
    Adobe Nov 2017 - Feb 2019
    San Jose, Ca, Us
    I am responsible for driving growth for the Document Cloud within the Consumer & Business across EMEA throughout the different routes to market and regions. Using data and insight I create prioritised programs and partnerships, ensuring they are executed as well as measuring their success. Based on data I can tell the Document Cloud story and influence the business.
  • Adobe
    Sr. Product Marketing Manager Emea, Document Cloud
    Adobe Aug 2014 - Nov 2017
    San Jose, Ca, Us
  • Audiencescience
    Director Of International Marketing
    Audiencescience Mar 2012 - Aug 2014
    Bellevue, Wa, Us
    AudienceScience creates technology that gives advertisers complete control of their digital marketing investment. Our clients can manage all of their audience data and all of their media spend in one place, dramatically improving ad campaign efficiency, transparency and effectiveness.I am responsible for driving brand awareness and education of AudienceScience Gateway - a technology platform for global brands, in its core markets throughout the UK, Europe and APAC.
  • Moxie Software, Inc.
    Emea Marketing Manager
    Moxie Software, Inc. Apr 2011 - Apr 2012
    San Bruno, Ca, Us
    Responsible for all areas of the Marketing mix from strategy and planning to design and execution of marketing plans for EMEA.• Head up the marketing for EMEA campaigns. Develop and implement campaigns across global markets utilizing a mixture of digital marketing campaigns like: emails, events, SEM, PR and partnerships. • Managed the EMEA telemarketing and PR agencies • Liaised with strategic partners to work on joint campaigns, joint events and to support their marketing activities – channel marketing• Responsible to generate leads for a team spread across EMEA • Increased the PR activities and coverage (EMEA)
  • Vocus
    Marketing Manager
    Vocus Oct 2009 - Apr 2011
    Beltsville, Md, Us
    • Planned and delivered the UK and European marketing plan to optimize ROI and drive revenue targets • Created marketing strategy for the B2B lead generation activity for UK and limited regions within Europe (mainly Germany) • Developed and managed the UK and European marketing budget • European Customer marketing surveys and created case studies with key and strategic customers
  • Reed Business Information
    Marketing Executive
    Reed Business Information Feb 2008 - Oct 2009
    • Created and implemented effective lead generation campaigns using different channels including: email, direct marketing, telemarketing, SEO, conferences and print advertising. Implemented email campaigns, creation of copywriting, HTML templates & result analysis• Managed the budget for lead generation campaigns and sponsorship conferences• Developed an SEO project to increase organic traffic and website usability. Responsible for web analysis and conversion paths• Entrepreneurial initiative. Identified and implemented pilot schemes with the Head of Marketing, focusing on new methods of targeting and approaching customers (nurturing).
  • Editora Abril
    Business Consultant / Project Manager
    Editora Abril Nov 2000 - Dec 2007
    São Paulo, Sp, Br
    Over seven years working in different departments, such as Subscription, Special Projects, Advertising, Product Marketing, Business Magazines Partnership, Logistic and HR.

Tamara Santiago Downes Skills

Product Marketing Direct Marketing Marketing Management Events Organisation Channel Marketing E Commerce Fluent English And Portuguese Social Media Strategic Partnerships B2b Online Marketing Digital Strategy Market Planning Brand Awareness Digital Media Web Analytics International Marketing Digital Marketing Interculture Skills Lead Generation Advertising Seo Strategy Online Advertising Entrepreneurship Marketing Search Engine Marketing Portuguese Marketing Operations Social Media Marketing Multi Channel Marketing Sem Email Marketing Management Project Management Public Relations Marketing Communications Marketing Strategy Copywriting Crm

Tamara Santiago Downes Education Details

  • University Of Oxford
    University Of Oxford
    Platform Business Models - Fintech
  • London Business School
    London Business School
    Sage Leadership Program - The Green Door Project
  • Ie Business School
    Ie Business School
    Master Digital Marketing
  • The Institute Of Direct And Digital Marketing (Idm)
    The Institute Of Direct And Digital Marketing (Idm)
    Digital Markeing
  • Fgv - Fundação Getulio Vargas
    Fgv - Fundação Getulio Vargas
    Business Administration
  • Universidade Presbiteriana Mackenzie
    Universidade Presbiteriana Mackenzie
    Administration And Marketing

Frequently Asked Questions about Tamara Santiago Downes

What company does Tamara Santiago Downes work for?

Tamara Santiago Downes works for Workiva

What is Tamara Santiago Downes's role at the current company?

Tamara Santiago Downes's current role is Product Marketing.

What is Tamara Santiago Downes's email address?

Tamara Santiago Downes's email address is ta****@****ail.com

What schools did Tamara Santiago Downes attend?

Tamara Santiago Downes attended University Of Oxford, London Business School, Ie Business School, The Institute Of Direct And Digital Marketing (Idm), Fgv - Fundação Getulio Vargas, Universidade Presbiteriana Mackenzie.

What skills is Tamara Santiago Downes known for?

Tamara Santiago Downes has skills like Product Marketing, Direct Marketing, Marketing Management, Events Organisation, Channel Marketing, E Commerce, Fluent English And Portuguese, Social Media, Strategic Partnerships, B2b, Online Marketing, Digital Strategy.

Who are Tamara Santiago Downes's colleagues?

Tamara Santiago Downes's colleagues are Emily Herold, Sean Halton, Corey Reuter, Wehman Hopke, Drew Hays, Yogita Shah, James Kaplan.

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