Tamara Glanzer-Scheiflinger Email & Phone Number

Austria

Klagenfurt Am Wörthersee, Kärnten, Österreich

• Provide input into an appropriate and ambitious strategy taking any current and future challenges into consideration• Develop, implement and optimise a customer oriented dealer development strategy• Ensure management of eTAS, My Mazda App, Online Service Booking, eOffer and Mazda Marktplatz• Analyse dealer development needs and initiate appropriate training activities • Ensure state-of-the-art training methodology and delivery• Develop training concepts and ensure the implementation of the respective trainings• Support and maintain systems to identify the dealer / authorised repairer development status as well as ensure implementation of appropriate development measures• Ensure management of dealer-related programmes (e.g. blueprint)• Support the development and implementation of relevant dealer processes and trainings• Coordinate and implement special projects (e.g. SHUHARI, dealer management development programmes) • Support development and implementation of an appropriate and ambitious training strategy for MAG• Support all relevant dealer processes and trainings which allow a customer oriented Journey, which should be one of the best in industry to build customer loyalty and ensure a sustainable growth• Support cooperation with internal interfaces to secure shared planning and mutual understanding• Prepare analysis for decision making to the Management of MAG• Ensure monitoring of digital trends and innovations to optimize the customer journey and strengthen our dealer development strategy • Further development of the digital strategy at MAG• Optimization of digital exchange through appropriate forums • Definition and prioritization of new digital projects with departments and management• Close cooperation with various internal stakeholders/departments

Klagenfurt Am Wörthersee, Kärnten, Österreich

• Manage and support the Mazda Web Platform www.mazda.at • Coordinate and support all Mazda dealer websites in Austria (102)• Coordinate all vehicle line updates and marketing activities on Mazda internet platform• Project manage and coordinate Pan-European Search Engine Marketing Programme – Keyword strategy, Search Engine Optimisation, Non-Campaign Banner strategy, Viral Strategy• Project manage and coordinate Campaign Tracker Tool • Coordinate Purchase Order and Invoice process (SAP)• Identify and assess value adding tools and functionalities to improve Mazda internet platform and usage• Secure adoption and proper use of newly implemented new media tools and functionalities by every relevant users at European, local and partner levels• Supervise the preparation and controlling of fixed marketing budget for CRM & Online Marketing• Ensure the monitoring, maintenance and further development of E-Business measures• Supervise and manage the communication and support of Web and direct marketing activities to the Mazda dealers• Supervise and manage the maintenance and further improvement of the Mazda website and Mazda extranet as well as implement European portal solutions• Manage the maintenance of Social Media & Mobile Marketing measures• Develop a CRM strategy (online and offline)• Manage the development and conversion of CRM strategies, developed out of marketing objectives• Manage the production and conception of all CRM activities and systems• Manage the maintenance of direct marketing activities and the CRM strategy• Manage and supervise the development of customer programmes and measures• Manage the planning and execution of Internet campaigns in coordination with the marketing campaigns• Manage the planning and implementation of direct mailings in cooperation with external service providers• Social Media (Facebook, Twitter, YouTube, Google+, Pinterest, Isuu, Vimeo, Flickr, Instagram....)

Radenthein

• hydroelectric power station (Wasserkraftwerk)• family project• project management• public relations• see also http://www.meinwasserkraftwerk.com

Bad Kleinkirchheim

• Marketing• Online Marketing• Social Media Marketing• SEA• SEO

Bad Kleinkirchheim

• managing digital media activities • developing a social media strategy for Region Nockberge - Bad Kleinkirchheim• managing the production of image films -> digital storytelling• managing photo, television and motion picture shoots• creating various print and online media• developing a cross media strategy• developing concepts for various Marketing activities• relaunching the website www.badkleinkirchheim.at and www.nockberge.at

Bad Kleinkirchheimer Tourismus Marketing Gmbh

• organizing the Audi FIS Ski World Cup 2012• producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets)• coordinating venue management, caterers, stand designers, contractors• organising facilities for car parking, traffic control, security, first aid, hospitality and the media• organising the VIP section• coordinating staffing requirements and staff briefings• selling sponsorship/stand/exhibition space to potential exhibitors/partners• promoting the event• liaising and networking with a range of stakeholders, customers, colleagues, suppliers and partner organisations• communicating with target audiences and managing customer relationships• sourcing advertising opportunities and placing adverts in the press - local, regional, national - radio, tv• managing the production of marketing materials, including leaflets, posters, newsletters, merchandising etc.• organising photo shoots• arranging the effective distribution of marketing materials• organising and attending events (conferences, press events)• sourcing and securing sponsorship• see also http://weltcup.badkleinkirchheim.at or http://www.youtube.com/watch?v=9NxSsbrQ87w

Bad Kleinkirchheim

• organizing the 37th United Nations Inter-Agency Games 2009 (more than 700 participants)• producing detailed proposals (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets)• securing and booking suitable venues • coordinating venue management, caterers, stand designers, contractors and equipment hire• organising the facilities for car parking, traffic control, security, first aid, hospitality and the media• identifying and securing speakers and special guests• coordinating staffing requirements and staff briefings• promoting the event

Feld Am See

• project management (Nockbike, MICE, E-Bike)• managing various events (incentives)• developing concepts for various marketing activities (online & print)• managing photo, television and motion picture shoots• creating various print and online media• relaunching the website www.sportschule.at

Msc

Education record

Education record