Tamara Schoon Email & Phone Number

Amsterdam, Nh, Nl

Haarlem, Noord-Holland, Nederland

In this role, I work on the following projects:- Research associate in two studies of the ' Sustainable Business Innovations' professorship. One study focusses on developing competencies for sustainable innovation in tomorrow's business leaders, the other on collaborative business models for circularity in textiles. - Developer and expert coach in the international Erasmus+ Blended Intensive Program ' Sustainable Fashion' and 'Sustainable Marketing'- Developer and teacher ‘Generative AI & Business Model Innovation’

Haarlem, Noord-Holland, Nederland

- Researcher sustainable marketing & communications, member research group 'Sustainable Business Innovations'- Researcher and coach for Inholland UAS Living Lab Sustainable Fashion in Haarlem, The Netherlands- Content contributor and teacher minor 'The Futureproof City'- Research coordinator 'collaborative decision-making at airports' project- Graduation supervisor

Warmond, Zuid-Holland, Nederland

Various freelance communications assignments.

Amsterdam Area, Netherlands

Ultimate highlight: SparkOptimus' partnership with CES Unveiled (www.makedisruptionwork.com/nextdecade) and CES Las Vegas 2020!In this role, I was overall responsible for SparkOptimus' communications and online marketing function. Among my daily activities are: PR, maintaining media relations and setting up and executing strategic partnerships, branding, content management: content planning and content production, handling social media campaigns, managing freelancers and agencies and...being a driven salesperson for this amazing book -> www.makedisruptionwork.com SparkOptimus is the leading digital strategy consultant of Europe with a 100% focus on helping organisations to realise new technology driven growth. At SparkOptimus we have a passion for the possibilities that new technologies bring to advance the society we live in every day. We believe strongly in helping organisations understand ‘what to do’ and ‘how to do it’; at the same time, we develop their potential to independently continue their journey by building capabilities and transferring knowledge to our clients. SparkOptimus has supported hundreds of organisations worldwide and is a disruptor in its own industry with more than +70% growth each year for the last 5 years. It was set up in 2010 by a group of former McKinsey consultants and was chosen as the number 1 Dutch digital strategy consultancy for the last two consecutive years.

The Hague Area, Netherlands

At this agency, I've worked as consultant corporate communications for various clients in profit and non-profit organisations. Keywords: reputation management, campaign management and positioning assignments.

Netherlands/Philadelphia

During the research and concepting phase of this exhibition I've functioned as a consulting partner for the curator and I've coordinated the collecting process of the exhibition items for the exhibition 'Vlisco, African Fashion on a Global Stage'. Background information: From contemporary photography, fashion, and architecture to centuries-old sculpture, Creative Africa presents the visionary work of artists throughout Africa. At the heart of the season is Look Again: Contemporary Perspectives on African Art, a major exhibition drawn from the Penn Museum’s distinguished African collection.In the exhibition 'Vlisco, African Fashion on a Global Stage' (April 30 2016 - January 22 2017), you can discover how the Dutch company Vlisco became one of the most influential textile brands in West and Central African fashion and a design inspiration around the world. This exhibition explores the company’s most enduring designs, follows the creation of a new textile, and showcases a selection of contemporary fashions.

Amstelveen/Helmond

Reputation & Partnership Management:I've played a key role in developing the Vlisco Group corporate positioning internally and externally.Examples:- I was one of the initiators and executors of collaborations with world famous musea in Europe and the USA (Grand Palais Paris, Fowler Museum Los Angeles, Cooper Hewitt Design Museum New York).- From local to global media: I was the advising partner on content for journalists and the internal project manager for colleagues in order to realize various media items (New York Times, Le Monde, De Wereld Draait Door and many more).- Responsible for all communications topics regarding the participation of Vlisco Group in the United Nations Forum on Human Rights and Business in November 2015. Organizing and sparring partner for the Dutch Representation for the UN in Geneva, Switzerland.Issue management:I've overseen the monitoring of key issues arising and supported the management of these issues liaising with relevant functions internally, and engaging with the media and other stakeholders externally.Examples:- I've handled all communications issues during the Ebola crisis in 2014 and initiator of a new healthcare system for Vlisco's frequent travellers.- I am very experienced in solving issues on social media, with various stakeholders (employees, media and consumers).Internal communications:• I've had a contributing role for internal media.• I've provided review and input to internal communications plans and initiatives.• I've coached the internal communications manager

Amstelveen/Helmond

Corporate Communications:I've played a key supporting role in developing the Vlisco Group corporate positioning (PR) and the creation of key corporate communication materials (Corporate story, Corporate presskit, etc.)Communications business partner:- I've advised key functions (sales, supply chain, brand & marketing etc) to help support their communications initiatives. Internal communications:- Platform host social intranet Vlisco Group: Starting from scratch with an internal pioneering project team this initiative has developed into a thriving online social platform to which the larger part of the employees in The Netherlands and Africa were connected and where a dedicated community of employees shared interesting content.

Den Haag

I was responsible for the strategic planning and execution of PR campaigns for exhibitions and cultural events in Flanders and Brussels. I.e.: Opening Magritte Museum Brussels, Opening Museum aan de Stroom (MAS) Antwerp, several exhibitions in BOZAR, Brussels etc.

Achmea Holding Nv, Zeist

In this role I was responsible for the planning and coordination of the editorial process of Achmea Magazine. From autumn 2007 I've functioned as the editor in chief (interim). Extensive testimonial from Achmea available on request.

Operations department with the following responsibilities (among others): editor e-newsletter, contentmanager intranet client service Achmea Zorg, adviseur interne communicatie.Corporate Media department: editor Achmea Zorg Magazine.

Leiden

Responsible for the acquisition of local NGO's for a sustainable network on emancipation and biodiversity in Southeast Asia. During this job I worked partly in northern Vietnam.

Responsible for the office management of the project ‘Wijkontwikkeling Leiden Noord’.

During this research I studied the fashionworld of Dakar (interviewed consumers, fashion designers, tailors, visited fashion shows etc. ) . This resulted in my masters thesis which has been nominated for the Prof. Dr. Speckmannprijs 2004.You can find this thesis in the African Studies Centre Leiden (Call Number: AFRIKA A8917)

Rotterdam Area, Netherlands

CBI is the Centre for the Promotion of Imports from developing countries, an agency of The Dutch Ministery of Foreign Affairs. After a six months traineeship in which I was responsible for all logistic, marketing and promotional affairs regarding the non-western participants in the CBI trainings, I have worked another six months as a CBI assistant-project manager.

Master, Social Anthropology | Sociologie Der Niet-Westerse Samenlevingen

Master thesis subject: the hybrid fashion world of Dakar (rewarded with a '9'). Further specialisations: - Journalism and Business.

Leergang Public Affairs

Certificate, Financial Management In The Arts

Education record

Pre Phd Candidate Dual Phd Centre, Role Of Trust In Uniting Chain Partners In Sustainable Business Models (#Sustainablefashion)