Building awareness of the brand by developing and executing marketing strategies to meet consumer needs and maximizing engagement between the brand and the consumer. I manage internal teams, oversee promotional messaging and products, and publish these promotions to the public via eCommerce, advertising, and social media.-Collaborate with merchandising and marketing teams to plan and execute omnichannel marketing campaigns and product launches via email, site content, affiliates, paid search and social media content-Define campaigns and programs that meet sales lead targets, measure performance, utilize marketing automation platforms and CRM systems- Manage and maintain eCommerce products, operations and strategies on Amazon store and Shopify eCommerce store - Develop month to month relevant marketing plans that engage customers, and provide a meaningful message for the target audience-Maintain search engine optimization to improve online visibility. Identify and secure relevant online marketing contacts. Track a variety of user demographics and portal usage to produce metrics to build relevant target market

I collaborate with our buying team to plan and develop merchandising strategies that balanced consumer trends and company’s objectives. I also manage the ecommerce inventory of 400 items from uploading products, to tailoring product descriptions to target clientele, to marketing inventory as sold. Lastly, I create branded images and videos that transform the social media sites into a highly profitable platform. Skills: Verbal and Written Communication, Attention to detail, Creativity, Collaboration Skills