Creating a New Business Strategy - First Georgian Discounter Redesign and Repositioning of Brand - 2 Nabiji

Creating marketing strategy ( BTL sales, social media strategy) Increased BTL sales for 187% Creating marketing dep. Structure and job descriptions Creating pricing and sales promotions strategy Taking part in assortment optimization process Managing local store marketing process

Creating New Brand for Paper Production Creating positioning plans for new Brands Marketing researches Sales- forecasting, product mix analysis Promoting new product sales

Creating Annual National Marketing and Sales Plans and Strategies as well asmarketing calendar (increased annual sales for 7%)Managing: Sales- forecasting, executing sales plans, product mix analysis Pricing policy New product introduction Managing Local Store Marketing process marketing communications marketing researches (PSS study ; Fast Track) Events and activities Co projects with partner companies Charity fund Marketing budget

Creating - new brand (BIU-BIU), branding strategy, communication strategy;Consumer researches – both quantitative and qualitative

Relevant Projects Developed: Project TOP 1000 (Increased sales by 24%) - 2009 Loyalty System –Goodwill Bonus Card - 2009 Branding Strategy for G.mart Supermarket Chain - 2010 Internet supermarket - goodwilldelivery.ge - 2011 Service Standards for Goodwill and G.mart supermarket chains - 2011 2010- to present – marketing researches, both quantitative and qualitative(mystery shoppers etc.)

Companies: “Priza” LTD (Concrete producing) “IBC” LTD (Construction Company) Volvo, Wacker, Atlas Copco – Construction Equipment- OfficialRepresentative in GeorgiaRelevant Project Developed: Marketing Strategy for Priza LtdIncreased sales – (2007-2008 )Concrete for 87% Increased Sales of Construction equipment by 55%Main Duties Planning the company PR and marketing strategy:o Branding policy;o New products strategy;o Pricing strategy;o Sales strategy;o Advertising and promotion strategy;o Setting Company PR and Marketing Goals; Budgeting; Analyzing sales data; Preparing presentations for sales; Creating sales databases; Giving recommendations to sales managers; Communicating with corporate clients; Marketing researches(quantitative and qualitative); and analysis SWOT Communications witho ADo PRo Researcho Press and Media Companies Making Company image; Creating and managing brand website; Event management;

Created successful Branding PolicyIncreased salesMeat products – 75%(2005- 2006 ) Product Development ManagerIncreased salesBeverage – 45%Marketing and PR Manager Creating, implementing and developing new products; Leading marketing projects; Creating branding strategies; Marketing researches and analysis (quantitative and qualitative); Advertising and promotion; Organizing exhibitions and fairs; Managing sales in Firm Shops; Communicating with retailers; Creating presentations for wholesalers; Improving distribution channels; Preparing recommendations for sales managers; Managing Company Clients database;