Tamar Miller Email & Phone Number

Burlingame, Ca

Founder & CEO of digitally-native, DTC lifestyle luxury footwear brand; lead on go-to-market strategy, product development, sourcing, brand, partnerships, marketing, and financing.Bells & Becks is the best source for discovering distinctive luxury Italian shoes for the modern woman.Born from my lifelong passion for footwear and the culmination of a career working in retail and e-commerce businesses, Bells & Becks combines my expertise and passion to make distinctive, designer quality shoes at accessible pricepoints. At the same time, we are solving a real problem for modern, successful women that require something both wearable and feminine – a rare combination. www.bellsandbecks.com

San Francisco

Delivered Market Share Growth for $1 Billion Digital Business: Drove record comps across Gap Inc. Supported omni-channel efforts to drive growth in key categories across both stores and online.Drove Strategic Vision for Online Growth: Distorted category opportunities identified through market share data to drive double digit growth. Partnered with stores organization, production, and design to develop new products needed for growth. Built Merchandising/Marketing Partnership: Partnered with marketing organization to develop big ideas and story-telling targeting customer needs to drive traffic and conversion. Leveraged big data to align marketing and product assortments with consumer needs to acquire and retain customers. Aligned site, email, and social content with critical investment categories to support growth.Executed Best in Class Omni-Channel and Mobile Experience: Led the online merchandising organization to deliver customer-centric site experience. Focused on continuous improvement in marketing, site organization, and product presentation. Built a High-Functioning Team: Led a team of 40 merchants. Developed an organizational structure to support changing business needs. Employee engagement scores consistently outpaced company average.Delivered Digital Merchandising Expertise for Gap Inc.: Led the transformation to thinking omni-channel for the Old Navy product and stores organization. Developed onboarding content for Old Navy, Banana Republic, and Gap to educate leadership on digital experience and ecommerce. Designed digital merchandising training program for Gap Retail Management Program resulting in 75% of graduates choosing digital roles upon graduation.

Executed Clear Product Vision: Develop strong partnerships with specialty merchants and design to ensure that the assortment aligns with marketplace trends and is presented in a visually compelling way that is brand right, easy to shop, aspirational, and drives conversion. Maintained Strong Cross-Functional Partnerships: Work closely with marketing and production to execute product-focused messaging, engaging promotions, and content that drove traffic and conversion.

Drove consistent positive results for online footwear business. Built a high-functioning team and developed an organizational structure to support the changing needs of the business. Led the effort to build more efficient and streamlined buying process for the merchant organization. Developed product-centric marketing strategy, Launched footwear for first Piperlime store.

Drove consistent sales and margin growth. Successfully managed a complex open to buy with an annual purchasing budget of over $120 million.Implemented strategic vision. Identified “big idea” opportunities to drive significant growth. Built strong vendor relationships. Created strong partnerships with over 40 key suppliers leveraging a strategic, cooperative approach.

Developed, communicated and drove seasonal business strategies. Maximized key growth areas, managed investment risks, formulated promotional strategies, and dictated store assortments. Gathered competitive data to identify long-term opportunities in the business.Led product development process from creative concept to execution. Led a team of cross-functional counterparts from design, to inventory management, to sourcing and visual. Teamed with sourcing organization to expand and strengthen vendor base, secure the manufacture of high-quality product, and ensure on time delivery. Traveled overseas and worked with foreign vendors to identify new product opportunities and negotiate best pricing.

Mba

Bachelor Of Arts (B.A.)

2021 Tory Burch Fellow