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Tamar Shapiro is the Chief Data and Analytics Officer at MetLife, where she leads the global enterprise data and analytics strategy across AI, data science, governance, data engineering, and business intelligence. With an emphasis on driving business growth and operational efficiency, Tamar is dedicated to uncovering innovative opportunities to leverage MetLife’s data and insights for competitive advantage.Before joining MetLife, Tamar was a Partner of Data Science & AI at TZP Group, a New York based private equity firm. In this role, she leveraged data, analytics, and AI to unlock profitability across the portfolio companies and optimize investment decisions.Previously, Tamar was the Head of Analytics at Instagram, where she led a team of more than 350 data scientists and data engineers responsible for analytics across engagement, revenue and growth. Her team used modeling, experimentation, and advanced analytics to identify opportunities and launch the best products and services to meet the needs of Instagram’s 1+ billion daily users. Prior to Instagram, she was Head of Analytics at Foursquare, where she led teams responsible for product analytics for the company’s consumer apps and built a B2B data product to monetize their rich location data.Tamar’s experience also includes over a decade at American Express, where she rose to the Head of Analytics for the Digital division. She grew and led the global team responsible for data science, product analytics, and customer insights for the company’s website, mobile apps, and digital marketing strategies. Her career began as an actuary at Deloitte Consulting.Tamar holds a Bachelor of Science in Statistics and Biometry from Cornell University and a Master of Science in Engineering from Columbia University. She is a passionate advocate for women in tech and has served as a mentor for Built By Girls, Minds Matter, and Women Unlimited, as a speaker for Girls Who Code, and as co-chair of the Analytics Collective.
Metlife
View- Website:
- metlife.com
- Employees:
- 42100
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Chief Data And Analytics OfficerMetlifeNew York, Ny, Us
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Chief Data & Analytics OfficerMetlife Aug 2024 - PresentNew York, Ny, Us
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PartnerTzp Group Feb 2022 - Jul 2024New York, Ny, UsPartner of Data Science & AI in TZP's Portfolio Operations Group, working closely with portfolio companies across Technology & Business Services and Consumer Products & Services, to enable them to leverage their data to drive engagement, sales and profitability. Also partnering with the Investment teams to apply AI and advanced analytics to sourcing investments, conducting due diligence, assessing potential performance and optimizing the overall portfolio.TZP Group, a multi-strategy private equity firm managing approximately $2 billion across its family of funds, is focused on control, growth equity and structured capital investments in business services, technology and consumer companies. Founded in 2007, TZP targets companies with solid historical performance and sustainable value propositions and aims to be a "Partner of Choice" for business owners and management teams. TZP seeks to invest primarily in closely held, private companies in which the owners and management desire to retain a significant stake and partner with an investor with complementary operating and financial skills to accelerate company growth, increase profitability, and maximize the value of their retained stake. TZP leverages its investment professionals' operating and investment experience to provide strategic and operational guidance and is dedicated to long-term value creation. -
Head Of AnalyticsInstagram 2017 - 2022Tamar was the Head of Analytics at Instagram, where she led a team of 350+ data scientists and data engineers responsible for analytics across engagement, revenue and growth. Her team used modeling, experimentation, advanced analytics, and data to identify the greatest opportunities and launched the best products and services to meet the needs of the over 1B people who use Instagram around the world every day. In this role, reporting to the head of Instagram, she influenced decisions and shaped the strategies that drove profitability and delivered the best user experiences.As the only Instagram Executive based out of the New York City office, Tamar was also responsible for growing the NYC team and office, which grew from less than 20% to over half of all Instagram employees during her tenure. -
Head Of AnalyticsFoursquare 2016 - 2017New York, Ny, UsLed Analytics and Data Science teams responsible for product analytics for the consumer apps (Foursquare and Swarm) and enterprise businesses (including sales and marketing analytics). Helped the company monetize their rich location data in the B2B space, building the company’s first data product, Foursquare Analytics, that provided foot traffic data and insights to brick-and-mortar businesses, and published several data stories using location insights. • Implemented company's first ever OKR (Objectives & Key Results) and goal-setting process and dashboards.• Led analytics to create company’s first data product, Foursquare Analytics, designed to help brick-and-mortar stores and retailers understand foot traffic to their locations.• Published several data stories using Foursquare location data (including the impact of Trump policies on US tourism, the effect of legalizing marijuana on the alcohol industry, the impact of store closures on retailers, and our prediction of Black Friday results) -
Vice President, Head Of Analytics For American Express DigitalAmerican Express 2010 - 2016New York, Ny, UsLed global team responsible for analytics, reporting, experiments and customer insights on americanexpress.com and mobile apps, reported to head of American Express Digital.• Created company’s first digital data platform, centralizing all digital and customer data to enable robust analytics, data mining, targeting and automated reporting.• Led multiple analytical studies which assisted in setting the product strategy, prioritization and investment optimization.• Uplifted company’s A/B and Multivariate Test & Learn capabilities to be more flexible and scalable and implemented the first mobile app experiment; ran multiple insightful tests that optimized the user experiences and drove revenue.• Created segmentation and developed marketing strategy to target customers with personalized messages and offers that drove deeper engagement and profitability.• Successfully launched several key reports and dashboards for senior executives, including CEO, that measured the company’s digital performance and customers’ digital engagement and satisfaction.• Transformed company’s web analytics capabilities with enterprise-wide tracking and reporting standards, and created industry-first tagging implementation tools.• Implemented company’s first tag management tool, improving page performance through better technology and enabling better controls & compliance of tags placed on the site.• Built team of 40+ Directors, Managers, Analysts and consultants; successfully attracted and retained top talent with strong followership and high team morale. -
Director, Digital Acquisition Marketing Analytics & Risk ManagementAmerican Express 2007 - 2010New York, Ny, UsLed team responsible for analysis of digital acquisition marketing campaigns on American Express website and via display media, paid search, affiliates and partner sites, and development and implementation of digital underwriting strategies and capabilities to drive profitable growth.• Created first profitability metric for digital acquisition and implemented in use for investment optimization, decision making and campaign performance evaluation.• Transformed acquisition strategy through Test & Learn analyses of digital marketing campaigns.• Drove more profitable acquisitions on American Express homepage by improving offer optimization with cutting edge technology.• Implemented instant pre-approval capability on American Express website.• Improved credit risk models with innovative online indicators; leveraged analyses to uncover new opportunities to improve online collection efforts.
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Senior Manager, Strategic Analysis & TestingAmerican Express 2004 - 2007New York, Ny, UsPerformed analyses of direct marketing campaigns, ran a series of Test & Learn experiments and built models to predict responsiveness and expected value, to target prospective customers with the optimal set of offers and messages.• Optimized purchasing strategy of direct marketing lists to generate robust prospect database.• Transformed investment strategy for targeting credit-card prospects to increase business with high value customers by developing linear regression models that predict prospects’ expected spending behaviors.• Created and implemented models for use in weekly direct marketing campaigns, which generated $47MM in incremental revenue.
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Senior ConsultantDeloitte 2001 - 2004Worldwide, OoActuarial consultant in Human Capital Group responsible for calculating complex pension liabilities, using statistical projections of clients’ employees’ life expectancy and other financial and market conditions, to determine clients’ funding and expense requirements. Presented pension strategy recommendations to clients’ executives.• Led Sarbanes-Oxley compliance tests for multi-billion dollar global advertising company and advised CFOs and controllers of client’s subsidiaries on steps necessary to gain compliance.• Managed and trained teams performing validation visits in the Asia-Pacific region.• Ranked top three in performance out of over 50 managers, senior consultants and consultants.
Tamar Shapiro Education Details
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Cornell UniversityStatistics & Biometry -
Columbia EngineeringOperations Research And Industrial Engineering
Frequently Asked Questions about Tamar Shapiro
What company does Tamar Shapiro work for?
Tamar Shapiro works for Metlife
What is Tamar Shapiro's role at the current company?
Tamar Shapiro's current role is Chief Data and Analytics Officer.
What is Tamar Shapiro's email address?
Tamar Shapiro's email address is ta****@****ram.com
What is Tamar Shapiro's direct phone number?
Tamar Shapiro's direct phone number is +164638*****
What schools did Tamar Shapiro attend?
Tamar Shapiro attended Cornell University, Columbia Engineering.
Who are Tamar Shapiro's colleagues?
Tamar Shapiro's colleagues are Draik Huddleston, Nabila Noor Snigdha, Mokgaetji Ledwaba, Nan Delprince, Monira Yesmin, Mohamed Elsaeidy, Praveen Tomar.
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