Ad Black Sea is an international festival of creativity, which takes place every September in Batumi, Georgia since 2015. My main role is the overall management of all processes. I work closely with the creative team to develop the festival's concept and visual branding. I work on the festival's program, a communication and promotion plan, negotiate with partners and sponsors and monitor all activities of the 3-day program, except the judging process. Last and the biggest Ad Black Sea was held in 2019 with up to 900 delegates and speakers from 17 countries. 2020-2021 was canceled due to a pandemic. The Festival has been renewed by 2022! More info: www.adblacksea.com

Online Course: CREATIVE ADVERTISINGI have zipped my 10+ years of experience into 33 hours-long online course, because I believe that sharing is important.

After 7+ years of experience in the creative agency as the Client Service Director, I decided to try working in marketing and put myself in the client's shoes. Wine Discovery Selection is a company, that distributes and produces premium quality wine and contributes significantly to the popularization of Georgian wine culture and history. This is a valuable mission for every Georgian. Apart from promoting Georgian wines, I participated in the creation of local, Ukrainian wine. I worked on brand concept, packaging, and brand launch. After a year on the market, this wine is one of the top Ukrainian wines, which makes me very proud.

What do I do:As a client service director, my main job is to monitor that all the processes and relationships with clients are going smoothly, without complications. Although the satisfaction level of our creative team is as important as client's, that's why I'm involved in every project to ensure, that on one hand, our strategic and creative solutions meet client's needs and on the other hand, client does not overuse our resources, does not limit us in terms of creativity, does not demand something that is not correct for the brand in given situation or is out of our ethical policy. Apart from this, I'm meeting with new clients, understanding their needs, and create proposals for them.Clients:Georgian National Tourism Administration, Government of Georgia, National Museum, Lisi Development, Kokhta-Mitarbi Resort, Dgis Products (Dairy products), Borjomi, Likani, Bakuriani, Vismino wines, GPI Holding, Benefits Insurance, Geocell, Georgian Sun, Credo Bank, Crystal MFO, Magticom, FRIXX (chips), Caucasus Online, FOX Channel, Oktopus Fitness club, Georgian Automobile Club, Tbilisi Mall, East Point, etc. Background:I started as a Junior account manager, with no experience in advertising. It took me around 4 years to become Account manager, Senior account manager, and then Client Services Director. Skills:Having creative, imaginative people around, account people have the biggest responsibility to be organised, punctual, detail-oriented. It is also crucial to have decision-making, planning, and problem-solving skills. I always try to put myself in client's shoes while trying to encourage crazy creative solutions. Windfor's:Proud to be part of this team - Number #1 creative agency in Georgia according to ACAG 2017 and 2020 ranking. Also, first Georgian agency, to claim Silver at Cannes Lions international festival of Creativity 2017 among other valuable achievements.

At Windfor's, I'm working as an account manager for already a year. During this period I worked on many different projects with different clients. Our agency's main job is to help our clients be successful in their own business and we are achieving this, by offering them the most distinctive and efficient advertising products on the market. Windfor's stands out by having very strong creative and strategic department.

Basics of advertising and marketing communications: -A little bit of history and change in the industry throughout the history -What is the brand promise? brand positioning? -Advertising types-Advertising channels -Defining objectives, KPI, and correct expectations from the communication -Writing client brief-Working with agencies

Sharing my experience about Advertising&Media Placement with PR school students!

Spanish and teaching are two my favorite things. So this one sounds more like a hobby than a job.

I worked at Caltrider Advisors as a marketing research manager and conducted several surveys.

This was the most interesting experience of my life. I worked as a guide for English speaking and Spanish speaking tourists, from all over the world.

I worked at ACT (one of the leading market research companies in Georgia) to get my first work experience. During the internship at ACT I went through all the stages of market research. Particularly, I worked as an interviewer, database manager and assistant to Research Analyst.