Tamar Yassur Email & Phone Number

Tel Aviv District, Israel

Tel Aviv, Israel

For over 40 years, Isracard has been Israel's leading credit card company, offering financial services: issuing credit cards, acquiring services for merchants, loans, credit solutions, and innovative digital payment options. Isracard is traded on the Tel Aviv Stock Exchange and is the only company providing issuing and acquiring services for merchants to all four of the country's major credit card brands: American Express, MasterCard, Isracard, and Visa.

Tel Aviv, Israel

Israel

Israel

Head of Marketing Division.activities: The position includes managing marketing, advertising, press releases, public relations, regulations and corporate responsibilities.

2005-2007: General Manager of the office -managing some 70 employees and a turnover of about IS 100 million. The position included developing a marketing and media strategy for clients and full cooperation in all business activities: market analyses, defining business objectives, building and strengthening the brand name according to the “360 degrees – advertising” model, public relations, interaction, BTL. Among the agency’s clients: Champion Motors (VW), The New Mashbir LeTzarchan Department Store, Eldan, P&G, Motorola, IBM, Gad Milk Products, The Mercantile Discount Bank, IBI, Azrieli Group Malls and more.

2001-2005: Vice-President of the Agency in charge of customers and strategic planning. These positions served as the interface with clients and were characterized by a high level of daily involvement in all matters of client activities. In fulfilling my role, I was responsible for all of the agency’s clientele. In addition, the position entailed working with the worldwide Ogalvy Advertising Agency, including the application of work methods and marketing models developed by the agency.

Partnership in a strategic consulting company – AMC. The company rendered consultation and strategic advice to clients in a wide variety of areas (Bezek International, the Giraffe chain of restaurants, and others)

1989-1994: Administrative positions with the Schocken chain.1991-1994: General Manager of the local newspaper, “The Whole City” (Schocken’s leading local publication at the time). The position entailed managing close to 100 employees, including editors, marketing and sales personnel, technologies and customer service. The brand name “The Whole City” was the strongest and leading name throughout Jerusalem, in particular, and within the Schocken chain, in general.1989-1991: Manager of “The City Schedule” -managing a large group of sales and production personnel, within a most competitive market.

Master Of Business Administration - Mba

Activities and Societies: MBA - specializing in marketing, The Hebrew University of Jerusalem

Bachelor'S Degree

Activities and Societies: BA - Economics and Business Management, The Hebrew University of Jerusalem