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At the core of my professional ethos is a relentless pursuit of transformation and impact. As a marketing leader and entrepreneur, I've navigated complex challenges, influenced significant investment decisions, and fostered growth in diverse environments, always with a focus on delivering tangible results. I have taken on challenging assignments, developing business-relevant solutions and delivering with drive and ownership, consistently earning the trust of C-level executives and senior leaders, and directly influenced Group Executive Board members (FTSE Top10) on allocating hundreds of millions of pounds of CAPEX.Key Differentiators:Collaborative and integrative, participative leadership: I create collaboration even in 'silod' organisations, and foster team spirit, empowerment, ownership, honesty and accountability.Keep crossing organisational barriers: I moved between functions, countries and departments. Intentionally operated as a ‘connector’ of global functions, regions and markets.Curiosity for learning and creating, systematic thinker: I am life-time ‘T-shape’ learner and adaptive creator who dissects problems, always drives for understanding the root-cause and finds new, more effective ways to reconnect the pieces. I am able to deconstruct and build complex concepts, processes and ventures, a planner by nature.Entrepreneurial: I have set up and run property and eCommerce ventures, self-built our previous home that was featured in two UK magazines, moved home and my family 11x in 22 years in multiple countries.Looking forward, I am eager to explore new horizons and collaborative ventures that leverage my global experience and entrepreneurial spirit. Let's connect and explore how we can drive transformative success together.
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Group Head Of Global Brand DeliveryBritish American Tobacco Aug 2013 - Jan 2021London, United KingdomLed the global cigarette innovation planning and delivery with line responsibility of the team leading all global new product initiatives and related business cases (£100 to £350 million innovation Capex per annum). Co-led annual cycle planning and innovation planning for BAT’s global brands (£15 to £45 million Opex) and optimisation of local market plans. Business led several marketing IT system developments.• Played lead role in the integration of annual marketing planning and supply network planning, and introduced the principle of continuous improvement to BAT’s global annual cycle planning.• Led the annual optimisation of innovation CAPEX plans for 180+ markets and a network of manufacturing locations.• Established and chaired the monthly and quarterly global cycle plan review meetings that were the forum to keep local cycle plans aligned with end-market requirements, global targets and innovation timelines.• Led two rounds of re-sizing the global brand delivery team and the related re-engineering of marketing processes.• Established a cost-effective global research agency network, leading to several millions of pounds in savings across the Group companies.• Acted as Business Executive for global marketing systems developments, including third-generation cloud-based cycle planning system for 5,000+ users. -
Group Head Of Global Marketing Planning, BatBritish American Tobacco Aug 2010 - Aug 2013London, United Kingdom• Set up group-wide Global Sales and Operational Planning process and forums for BAT. • On behalf of the Group Executive Board with the Group Head of Marketing Operations, I led the quarterly global S&OP process, including the ongoing review and optimisation of the £500+ mn annual innovation and manufacturing CAPEX budget.• Acted as Business Executive for BAT’s first global cycle planning system for 1,200 users in BAT’s top50 markets.• Drove collaboration across regions, markets and functions, enhancing group sales and operational efficiency. -
Head Of Strategy, Planning And Insights, Eastern-Europe RegionBritish American Tobacco Jan 2009 - Jul 2010London, United Kingdom (Commuting To Moscow)• Set up the new Marketing Strategy, Planning and Insights department in the Regional office in Moscow. • Directed research and insights activities across the region with an annual budget of £16 mn. • Optimised the S&OP process for the new region and improved the quarterly business reviews. • Co-led the country strategy reviews and annual planning with the Regional Finance Controller. -
Head Of Strategy Planning And Insights, Central-Europe AreaBritish American Tobacco Jan 2008 - Jan 2009Hamburg, Germany• Set up the new Marketing Strategy, Planning and Insights department in the Area office. • Directed research and insights activities across the region with an annual budget of £16 mn. • Established an area S&OP process and led the quarterly business reviews.• Set up systems to automate area performance and cycle plan information on behalf of the Area Director. -
Senior International Brand ManagerBritish-American Tobacco Feb 2005 - Dec 2007London, United KingdomBased at the company's global head quarters in this position responsible for - developing global strategy, positioning and default marketing mix for Lucky Strike - safe guarding consistency of implementation in Europe and Asia-Pacific - providing leadership to markets in their efforts of creating successful local brand and portfolio strategy -
Group Brand ManagerBritish American Tobacco Hungary 2002 - 2004Budapest, Hungary• Led brand teams, developing portfolios strategies, brand mix and activities for BAT's international brands in Hungary.• Achieved 600% profit growth and a significant share growth (from 6% to 10%) of the international brand portfolio.
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Startegic Imperatives ManagerBritish American Tobacco Feb 2002 - Jun 2002Budapest, HungaryProgramme lead of re-defining company strategy and portfolio of strategic initiatives. -
Brand ManagerBritish American Tobacco Apr 1999 - Jan 2002Budapest, Hungary• Led brand development and execution for Hungary's no.1 FMCG brand at the time, returning the brand to share growth (from 32% to 35%) and further improving its profit contribution (from £27 mn to £33 mn per annum). -
Managing DirectorSztargarazs Kft. Jan 1998 - Mar 1999Gyor, HungaryRunning a new (greenfield investment) new car sales and service operation, heading a sales team of six and service team of four.
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Senior Brand ManagerGyőri Keksz Ltd/United Biscuits Feb 1995 - Dec 1997Hungary
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Logistics Project ManagerGyőri Keksz Kft Jul 1993 - Jan 1995
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Industrial Placement Year From Huddersfield UniversityUnited Biscuits Nov 1991 - Aug 1992London, Liverpool, Manchester - United Kingdom
Tamas Rigo Skills
Frequently Asked Questions about Tamas Rigo
What is Tamas Rigo's role at the current company?
Tamas Rigo's current role is Entrepreneur / Prior: Global, regional and national leadership roles in marketing at BAT and United Biscuits.
What is Tamas Rigo's email address?
Tamas Rigo's email address is ta****@****bat.com
What is Tamas Rigo's direct phone number?
Tamas Rigo's direct phone number is +4420740*****
What skills is Tamas Rigo known for?
Tamas Rigo has skills like Marketing Management, Fmcg, Trade Marketing, Supply Chain Management, Brand Management, Strategy, Crm, Leadership, Brand Architecture, Integrated Marketing, Brand Development, Customer Insight.
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