Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing

Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing Email and Phone Number

Senior Level Marketer | Strategy & Campaign Development, Market Research & Digital Marketing @ Southwest Airlines
Dallas, Texas, United States
Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing's Location
Rockwall, Texas, United States, United States
Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing's Contact Details

Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing work email

Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing personal email

n/a

Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing phone numbers

About Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing

Strategic marketing leader driven to achieve results through situational analysis, research, planning, and development of creative solutions. Experience working with B2B and B2C brands on a domestic and international scale. Success in developing beneficial alliances to work collaboratively across organizations to effectively develop solutions, drive growth, and achieve goals.Strategy Development • B2B & B2C Marketing • Customer Acquisition & Retention • Market Research • Promotional Email Design • Branding Strategy • Trade Show/Event Management • Social Media Management • Budget Development & Management • Digital Advertising (Social Media & SEM) • SEO • Website Management • Copywriting & Editing • Exact Target & Constant Contact Email Marketing Platforms • Drupal Content Management System • Competitive Analysis • CAN SPAM Compliance Regulations • Internal & External Communications • International Marketing • Sales Support • Sales Training • Crisis Communications • Print Advertising • Collateral Development •Magazine/Newsletter Production • Direct Mail • Video & Radio

Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing's Current Company Details
Southwest Airlines

Southwest Airlines

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Senior Level Marketer | Strategy & Campaign Development, Market Research & Digital Marketing
Dallas, Texas, United States
Website:
southwest.com
Employees:
39028
Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing Work Experience Details
  • Southwest Airlines
    Southwest Airlines
    Dallas, Texas, United States
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  • Neighborhood Credit Union
    Avp, Marketing Creative & Content
    Neighborhood Credit Union Dec 2024 - Present
    Dallas, Texas, Us
    View
  • Honeycomb Company Of America, Inc.
    Director Of Marketing
    Honeycomb Company Of America, Inc. Aug 2021 - Aug 2023
    Sarasota, Florida, Us
    Led branding efforts, marketing strategy, and research to support entry into new markets. Wrote content and designed creative for social media posts, collateral, presentations, and branding assets. Provided marketing support to HR to assist in recruiting efforts, measuring employee morale, and improve the image of the company as an employer of choice. Conducted secondary research and data analysis for potential opportunities. Created process for evaluating customers/prospects based upon revenue potential and opportunities.
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  • Sweet Adelines International
    Senior Director Of Marketing And Communications
    Sweet Adelines International Dec 2015 - Aug 2021
    Tulsa, Oklahoma, Us
    Led marketing and communications efforts for international non-profit music organization. Oversaw social media, public relations, website, sales, crisis communications and all marketing efforts in support of fundraising, membership growth, and event marketing. Developed and directed implementation of integrated marketing strategies encompassing digital and traditional marketing tactics. Served as Editor-in-Chief of organization’s quarterly magazine. Staff liaison to the organization's DEI Council.
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  • Seg
    Marketing And Communications Manager
    Seg Oct 2012 - Feb 2015
    Houston, Tx, Us
    Oversaw marketing activities to ensure SEG programs, development efforts, educational products, publications products, events, and annual convention possessed brand strategies, followed consistent use of brand guidelines, and were competitively positioned. Conducted market research and provided recommendations and pricing for new product launches for online educational and publications products. Conducted secondary research of international markets for potential business development opportunities. Led marketing efforts to support organization’s fundraising initiatives.
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  • Seg
    Marketing Analyst
    Seg Sep 2011 - Oct 2012
    Houston, Tx, Us
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  • Pennwell
    Technical Marketing Manager
    Pennwell Aug 2008 - Jan 2011
    Tulsa, Ok, Us
    Created branding strategy and integrated marketing efforts for new energy industry website portal targeting diverse audiences. Primary objectives were to grow website traffic for multiple target audiences and increase advertising revenue. Developed and implemented marketing plans to support advertising and research sales personnel attending energy industry trade shows. Oversaw the design of trade show booth, event signage, collateral, and lead generation efforts. Launched social media efforts for brand. Coordinated with organization SME on search engine optimization (SEO) and search engine marketing (SEM) for website portal.
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  • Vanguard Car Rental
    Online Marketing Manager
    Vanguard Car Rental Oct 2005 - Jun 2008
    St Louis, Missouri, Us
    Directed all aspects of weekly promotional email programs for the Alamo and National Car Rental brands including content, product positioning, copywriting, design, execution, and analysis of results. For the National brand, worked with advertising agency to develop creative in alignment with the brand strategy. For the Alamo brand, worked with internal resources to develop creative and initiate email deployment. Negotiated agreements with vendors. Optimized emails to improve deliverability, open rate, click thru rate, and increase revenue generated.
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Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing Skills

Email Marketing Marketing Marketing Communications Marketing Strategy Online Marketing Trade Shows Marketing Management Social Media Marketing Online Advertising Social Media Advertising Public Relations Copywriting Sem Market Research Account Management Strategy Integrated Marketing B2b Event Management Microsoft Office Management Business To Business Product Management Direct Marketing Event Planning Research Marketing Research Product Marketing Art Direction Promotions Sales Support Competitive Analysis Press Releases Digital Marketing Web Analytics Search Engine Optimization Mobile Marketing Content Marketing

Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing Education Details

  • Oklahoma State University
    Oklahoma State University
    Marketing

Frequently Asked Questions about Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing

What company does Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing work for?

Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing works for Southwest Airlines

What is Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing's role at the current company?

Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing's current role is Senior Level Marketer | Strategy & Campaign Development, Market Research & Digital Marketing.

What is Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing's email address?

Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing's email address is tg****@****seg.org

What is Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing's direct phone number?

Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing's direct phone number is (918)-831*****

What schools did Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing attend?

Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing attended Oklahoma State University.

What skills is Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing known for?

Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing has skills like Email Marketing, Marketing, Marketing Communications, Marketing Strategy, Online Marketing, Trade Shows, Marketing Management, Social Media Marketing, Online Advertising, Social Media, Advertising, Public Relations.

Who are Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing's colleagues?

Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing's colleagues are Heba Batata, Mack Tucker, Ellie Godwin, Troy Erwin, John Zenici, John Hardeman, Bob Lawson.

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