Tammy (Tamatha) Goad, Cdmp, Pcm-Digital Marketing Email & Phone Number

Rockwall, Tx, Us

Dallas, Texas, United States

Dallas, Texas, Us

Sarasota, Florida, Us

Led branding efforts, marketing strategy, and research to support entry into new markets. Wrote content and designed creative for social media posts, collateral, presentations, and branding assets. Provided marketing support to HR to assist in recruiting efforts, measuring employee morale, and improve the image of the company as an employer of choice. Conducted secondary research and data analysis for potential opportunities. Created process for evaluating customers/prospects based upon revenue potential and opportunities.

Tulsa, Oklahoma, Us

Led marketing and communications efforts for international non-profit music organization. Oversaw social media, public relations, website, sales, crisis communications and all marketing efforts in support of fundraising, membership growth, and event marketing. Developed and directed implementation of integrated marketing strategies encompassing digital and traditional marketing tactics. Served as Editor-in-Chief of organization’s quarterly magazine. Staff liaison to the organization's DEI Council.

Houston, Tx, Us

Oversaw marketing activities to ensure SEG programs, development efforts, educational products, publications products, events, and annual convention possessed brand strategies, followed consistent use of brand guidelines, and were competitively positioned. Conducted market research and provided recommendations and pricing for new product launches for online educational and publications products. Conducted secondary research of international markets for potential business development opportunities. Led marketing efforts to support organization’s fundraising initiatives.

Houston, Tx, Us

Tulsa, Ok, Us

Created branding strategy and integrated marketing efforts for new energy industry website portal targeting diverse audiences. Primary objectives were to grow website traffic for multiple target audiences and increase advertising revenue. Developed and implemented marketing plans to support advertising and research sales personnel attending energy industry trade shows. Oversaw the design of trade show booth, event signage, collateral, and lead generation efforts. Launched social media efforts for brand. Coordinated with organization SME on search engine optimization (SEO) and search engine marketing (SEM) for website portal.

St Louis, Missouri, Us

Directed all aspects of weekly promotional email programs for the Alamo and National Car Rental brands including content, product positioning, copywriting, design, execution, and analysis of results. For the National brand, worked with advertising agency to develop creative in alignment with the brand strategy. For the Alamo brand, worked with internal resources to develop creative and initiate email deployment. Negotiated agreements with vendors. Optimized emails to improve deliverability, open rate, click thru rate, and increase revenue generated.