• Managed digital marketing and media accounts: PPC (paid search), CPA, CPL,and Social.• Implemented display, video, and relevant content tags fromdemand partners into ad serving technology. • Analyzed and optimized traffic from media buys through GoogleAnalytics and ad serving technologies.• Increased traffic to sites and performance by over 200% foreach account that was managed.

• Developed a social media strategy to increase the following ofthe company's owned and operated websites.• Optimize relationships with affiliates and publishers throughsearch for PPC (paid search), CPV, and CPA campaigns. • Handles all Affiliate and Advertiser communication,optimization, and revenue flow.• Meet and exceed established revenue goals using all CPA, PPC,and CPV; leverage internal and external resources to optimizeoverall performance and achieve such goals.

• Manage the day-to-day paid search marketing activities acrossmultiple search engines.• Track, report, and analyze website analytics and paid search initiativesand campaigns.• Analyze and translate data from various data sources (webanalytics, internal toolset, etc.) into actionable client contentrecommendations.• Match advertiser pay per click campaigns with appropriate traffic sources assuring both parties are satisfied with the volume and quality. Monitoring all traffic behavior and adjust distribution accordingly.

• Maintain, grow, and optimize paid search campaigns for Nami’s top partner relationships domestically and internationally.• Help each client evaluate traffic quality by sources continuously and match all traffic to the best ads available. This ensures maximum revenue, while ensuring sustained protection for advertisers and feed providers. • Control traffic sources by quality score and volume, to feed providers within each client’s network finding the best converting sources for different verticals. • Aid clients with the relationships between their publishers and their feed providers on a daily basis. Helping clients achieve a healthy CPC, CTR, and Conversions for their feed providers and advertisers. • Identify and address technical support for each client using Nami’s XML and Java Script technology. • Meet and exceed monthly and quarterly goals set by the Account Management Team.