Notable Connector of the Year Award RecipientRecognized for connecting brands with target audiences through unique activations and events.- Spearheaded strategic sponsorships and omni-channel campaigns, driving brand visibility and consumer engagement across beauty, fashion, travel, and lifestyle sectors, while managing a team of designers, creators, and event planners.- Executed high-profile events and experiential marketing initiatives, creating impactful brand experiences and co-branded activations aligned with client goals.- Cultivated strong media and influencer relationships, enhancing brand coverage and facilitating sponsored collaborations.- Designed press kits, logos, and websites while overseeing digital marketing efforts to boost online presence.- Partnered with leading brands including Shea Moisture, L’Oréal, Morphe, Interac, Sony Music, Jordan Brand, Sephora, Proximo, Red Bull, Pernod Ricard, Barbados Tourism, and Mount Gay Rum.

- Led marketing strategy for courier acquisition and retention, doubling sign-ups in one year through lifecycle marketing and omni-channel campaigns.- Managed a $2M budget for go-to-market initiatives, achieving a 37% conversion rate while reducing costs per applicant and courier by 95% and 94.7%, respectively.- Collaborated with SEO, design, CRM and paid media teams to implement data-driven marketing strategies that enhanced user engagement and brand visibility.- Spearheaded campaigns for initiatives like The Beer Store acquisition and NHL partnerships, boosting brand relevance and courier participation.- Worked with Product, Engineering, and UX teams to launch new features, executing go-to-market strategies via email, SMS, and push notifications.Role Change: May 2023 - Marketing Manager - Customer Experience, ID&B & CSRIn this role, I took on expanded responsibilities for enhancing overall customer experience, promoting diversity and inclusion, and driving corporate social responsibility initiatives. Key campaigns I spearheaded included Pride, Black History Month, and Indigenous Awareness, aimed at fostering an inclusive environment and promoting social awareness within the organization.

- Developed and executed digital marketing strategies, increasing website traffic by 20% and boosting online engagement through targeted campaigns.- Curated social media content and managed email marketing, raising email open rates by 15% and growing social media following by 30% with engaging visuals and strategic messaging.- Led website optimization and content creation efforts, including photography, videography, and digital ads to reach broader audiences.- Collaborated with cross-functional teams and agencies to ensure cohesive digital communications.

Mentor for the Monday Girl Mentorship Program supporting Black Women in the GTA.

- Led the entire sales cycle to secure high-value partnerships and experiential marketing activations, ensuring strong ROI for both new and multi-year partners.- Collaborated with cross-functional teams to develop data-driven creative campaigns that exceeded partner objectives and created value for brand partners and event guests.- Managed and measured external partnerships while creating pitch decks that highlighted co-value for the CNE and partner brands.- Supervised complex events and sponsorship activations, overseeing a team of brand ambassadors and support staff to ensure seamless execution.- Supported the design and delivery of hospitality events, partner activations, and private functions, enhancing overall customer experience.

- Managed the launch of the Adam Helps app, driving a 60% increase in downloads within six months through targeted marketing campaigns and media coverage.- Partnered with external agencies for digital and out-of-home advertising, maximizing product reach.- Led influencer marketing campaigns, achieving an average of 300,000 impressions and a 20% increase in user retention.- Collaborated with media outlets to enhance brand awareness and user growth.- Executed strategic event sponsorships, including press events and launch parties, to boost product visibility.

• Communications and administrative assistant to the Founder of the Company• Managed and created content of promotional marketing material • Pitched and promoted the Founder’s book, Taking the Stage to Canadian media and corporations• Organized and coordinated national book tours across the GTA• Coordinated and organized details for events with up to 200 guests• Supported the founder with administrative duties such as expense filing, travel booking, deliveries, research, supply orders, meeting bookings, PowerPoint presentations and other general office-related matters• Event management: coordinating nation-wide book launches and cocktail events with clients and corporations.  This includes sourcing venues, negotiating contract terms, coordinating with, managing catering orders, managing client list and invitation process, handling special requests for clients, ordering supplies needed, organizing audio-visual equipment• Managed all digital and social media channels: Twitter and LinkedIn• Develop, produce and promote content related to Taking the Stage and Leadership communications

- Led product launches for UberEATS across major North American cities, driving growth through strategic partnerships and data-driven insights.- Fostered strong relationships with restaurant partners, utilizing Salesforce to streamline B2B sales and enhance operational efficiency.- Collaborated with cross-functional teams to develop scalable strategies, ensuring a consistent and elevated customer experience.- Curated targeted social media content and executed campaigns with food bloggers and influencers to boost brand visibility.- Provided training and support to partners, equipping them with tools and knowledge for successful - UberEATS implementation.

Internal Communications Assistant (Store Communications)• Developed In-store communications for Shoppers Drug Mart nationally• Edited French and English content for internal websites• Managed and filtered all web-based content for the Intra-store web

Corporate Communications - Diversity Coordinator –Office of the CAO & CFO • Wrote and developed matte stories in both English and French for the Technology and Operations (T&O) and The Office of the Chief Administrative Officer and Chief Financial Officer (CAO & CFO) intranet site• Planned and executed events and initiatives within the Office of CAO and CFO, such as diversity recruitment events, cultural festivals and networking events• Developed and produced content for RBC’s global intranet site, RBCnet, and other various internal communication outlets• Assisted with recruitment initiatives for the Office of the CAO & CFO Diversity Leadership Council• Developed and branded internal websites for CAO & CFO diversity groups in coordination with web and creative services• Researched and developed a Persons with Disabilities Recruitment Playbook in coordination with Human Resources for CAO & CFO candidates• Managed and tracked RBC Run for the Kids fundraising and registration statistics and developed an internal webpage to monitor participation• Assisted with marketing and registration initiatives for RBC Run for the Kids• Arranged and conducted one-on-one interviews with employees from different work streams to write internal news stories

•Wrote and pitched entertainment based pitches to media outlets•Composed social media messaging for talent•Acted as a coordinator and media check-in for events such as the Canada’s Walk of Fame and several press junkets•Created and maintained relationships with print, radio and online media outlets•Created and distributed e-blasts to media outlets•Daily media monitoring, tracking and press clippings•Researched and developed pitch ideas for new fall shows•Assisted with budget management, publicity campaigns, press kits, reports and events. •Managed the digital backend of the Shaw Media press site•Serviced incoming media requests in a timely manner•Developed key relationships with local and national media partners

•Created and developed publicity plans for upcoming TV shows•Assisted with coordination and execution of marketing initiatives•Developed a competitive analysis of social media campaigns•Media monitoring and clippings reports•Developed entertainment-based pitches for upcoming and returning shows•Worked on the digital backend of the Shaw Media press site•Assisted as a press wrangler for Shaw Media press conference•Researched and developed internal documents for Global News•Strategized and created creative marketing briefs for Global shows•Developed promotional audits for Global shows in all markets

• Promoted Today’s Parent Magazine and several other sponsors• Provided knowledge about family oriented products• Travelled across Ontario organizing and promoting the brand• Engaged customers and created a memorable experience for the participants• Educated consumers through live product demonstrations and sampling