• Worked closely with cross-functional teams and stakeholders in support of the end-to-end development• Established product requirements: Collected, clarified and translated business requirements and worked with the UX/UI and Developers to refine stories and generate value and solutions• Communicated with the Stakeholders: Acted as a connection point between the business stakeholders and the scrum product team to translate the business requirements into testable increments, and ultimately a full working product• Proactively created, maintained, and prioritized the product backlog; Lead in the Refinement and Review meetings• Create detailed, actionable user stories with Journey Maps to explain the journeys per Persona along with capturing all the activities, data requirements and constraints• Handled some of the Scrum Master responsibilities, from educating the team in Scrum, defining the detailed was of working and responsibilities broken down to day-to-day tasks (Activities before, during and after the sprints including the QA and deployments)• Managed UATs after every deployment• Managed working on a demo for a huge client (Confidential), and was able to deliver with the team within 3 weeks. The Demo covered a full journey from the login, application request, back-office cockpit processing for multiple users until the service is complete. We were able to achieve that as we used our platform as an accelerator• Used multiple tools for documentation and planning, such as Jira, Confluence, Aha, Lucidchart, Miro, Figma and Loom (And the usual Microsoft and Google tools)

• Achieved getting an internal a 2-grades up promotion after 2 years.• Handled Jood App and back-office tools. Which is a complex mobile application that allows you to go through the end-to-end journey for buying a line (Login, choose your offer, subscribe/migrate, go through KYC, payment, delivery, chatbot, add on bundles) and how we manage the customer care and delivery using the back-office.• Same responsibilities as the above under Avertra.

• Handled and managed the launching campaign of Orange Money, which is considered one of the most strategic launches of Orange Jordan. This included understanding target markets’ requirements, tailored strategies for approaching customers, promotional material development, in addition to firming-up a well-rounded communication and execution plan.• Led more than 10 major communication campaigns, which included the design and roll-out of relevant execution plans, participating in Committee meetings and workshops, brand-power tracking, as well as suggesting Corrective Action Plans (CAPs) and risk mitigation activities as required. • Participated in achieving nation-wide leadership position for network perception, accomplishing the highest increase in brand-power for Orange Jordan within the MENA region. This included handling major network and youth advertising campaigns, which contributed to establishing a more youthful perception across Jordan. • Contributed to the formulation of Orange Jordan’s 2020 Communication Plan, including situational assessment, SWOT analysis, strategic direction design, resource allocation in addition to roadmap development.

• Managed the advertising process of several prestigious local and multinational accounts, which included but not limited to; Microsoft; Middle East Payment Services (MEPS); KIA; MAN Trucks and Buses; Shami Eye Center; KABS; The Cake Shop; Jordan River Foundation (JRF) and others.• Created detailed marketing campaigns, utilizing resources for online and offline channels (the biggest one was for KABS, for the world-renowned Mr Olympia Amateur Championship Jordan 2016).• Partnered with clients going through every phase of developing remarkable advertising campaigns, plans and initiatives, considering a win-win situation between the agency and the clients.• Provided original solutions, improvements and ideas that copes with the fast-paced changing technological revolution in the advertising industry. • Worked with top management to brief creative and community management staff then delegated responsibilities to the appropriate team members.

• Suggested ideas that helped drive new traffic and increased sales by more than 40% within the first 2 months, and created a plan to increase exposure; online and offline.• Helped in increasing sales and driving new traffic by creating new offers that cover general fitness goals, and placed offline banners and designs throughout Fitness One Vega.• Suggested ideas to help promote and expose our products to new gyms and nutritional offices.• Suggested and started applying a new loyalty program and created an online presence on Facebook.• Created a training program to help train, and test the knowledge of new employees, starting from teaching them basics of nutrition, how to give supplementation advice based on customers’ needs, and created a test that included special cases.• Suggested and started applying new team bonding activities.

• Handled multiple accounts within the agency while contributing to the development of several digital campaigns, which were in line with the needs, and objectives of the client. • Met and liaised with existing and potential clients to discuss and identify their advertising objectives and budget.• Worked with agency colleagues to devise advertising campaigns that target the client’s market segment. • Presented campaign ideas to the client whilst discussing in detail how the prospective concepts meet client goals and constraints.• Refined concepts with clients to determine the most appropriate advertising campaign.• Monitored the performance and effectiveness of campaigns making the necessary modifications to achieve optimal results.

Developed and implemented nutritional and workout plans for customers and recommended the best supplements for them for the purposes of maximizing their health and performance. Based on their specific needs and goals. • Sold sports nutrition supplements to direct clients and developed enhanced relationships with existing and new customers.• Explained product’s ingredients and benefits to clients, and then recommend, select and help them choose the right products.• Achieved all sales targets and sometimes exceeded maximum expected targets.• Provided structured sales activity reports on a regular basis.

Processed payment transactions, assisted in monthly close processes, worked as a part of the accounting team on a variety of accounting projects and helped accomplish the goals of the team. • Recorded daily transactions. • Prepared journal entries.• Prepared reconciliations for bank accounts.• Assisted senior accountants in creating monthly reports. • Processed payroll, and expense reports.