Tami Eichenauer Email & Phone Number

Aliso Viejo, CA, US

Irvine, California, United States

Irvine, CA

Manage the sales and fixed operations standards, operations, and related reporting of the Central California, Hawaii, and Phoenix markets. Lead, direct, coach, and influence a team of District managers to support the growth, increased revenue, and improved customer satisfaction in their respective Districts.

Irvine, California, United States

Responsible for the analysis and review of dealer package submissions to determine completeness of documentation and adherence to Sales and Service Agreements, policies, procedures, and timing. Worked extensively with legal counsel, Mazda partners, and dealers to execute and achieve Market Representation objectives and long-term strategies.

Irvine, CA

• Promoted to launch Mazda's Experiential Marketing team. Planned and executed all consumer-facing programs, generating buzz and consideration of the Mazda brand and products.
• Collaborated with South by Southwest and related partners to create unique Brand and vehicle experiences across multiple event locations. Onsite presence generated over 10 million event impressions and 11,025.
• Managed Mazda3 launch campaign – The Power of 3. Fifteen major market initiatives garnered 1,437,000 event impressions and 9,000 in-vehicle experiences.

Bridgewater, NJ

Managed all aspects of marketing and advertising for 153 dealers in 7 markets to overachieve sales objectives. Collaborated with Mazda's advertising agency and dealers to develop unique marketing promotions, including Fox25 Morning News Zip Trip Summer Series, New York iHeart Radio Jingle Ball concert sponsorship, and Boston iHeart Radio DJ vehicle.

Irvine, CA

• Hired to lead team of 45 responsible for training product and process in retail. Responsible for staffing and overseeing corporate staff and third-party teams to develop training materials..
• Developed overall training roadmap and new hire training, including online and webinars.
• Staffed sales teams and led third-party partners to develop materials which improved sales and overall customer experience.
• Collaborated with management across regions and nationally for all training initiatives. Administered the ongoing process of scheduling training, while identifying best practices in retail training

• Planner of Infiniti Sales Support, Torrance, CA/Nashville, TN, 2004-2008 Promoted to develop and manage cross-functional process engineering. Analyzed multiple data sources, to develop unique dealer action plans while.
• Collaborated with vendor partner to implement Rapid Problem Resolution, a survey program that identified and addressed customer satisfaction bottlenecks within the vehicle delivery process, resulting in a 6% increase.
• Developed and implemented a unique customer follow-up sales process, Reconnect 2nd Delivery, resulting in a two point improvement in JDPA Initial Quality Survey score.
• Managed continuous process improvement initiative, Infiniti Advantage, resulting in a 6% improvement in JDPA Customer Satisfaction Index (CSI) score and 10pp increase in sales per unit over a 4 month period.

Pleasanton, CA

• Oversaw a 30,000 square mile territory that sprawled over 2 states, focusing on driving growth, increasing revenue, and improving customer satisfaction.
• Managed overall standards, operations, sales, and reporting for 20 dealers to achieve $7M in parts sales while maintaining top customer satisfaction levels.
• Developed comprehensive and unique business plans, achieving an average growth of 10% annually.