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Creating strategic, customized learning project plans that help organizations succeed and grow. Learning tools include instructor-led workshops, e-learning, virtual classroom, learning for the iPad, performance support guides, video-based learning, template design, and facilitator/participant guides.

Responsible for interfacing with developer business and marketing groups to create a strategic portfolio of Learning offerings to support the evangelism, launch, and adoption efforts of Visual Studio and other Microsoft developer products:- Partnering early in the product development lifecycle with product management across Microsoft, gathering requirements for the software release - Consulting on types of Learning products (eLearning, books, Instructor-led courses, certifications and certification exams) needed to successfully train customers on the product - Working with Microsoft Learning product management to align business needs and product offerings with the needs of the Microsoft product group and identifying areas for new product development - Consulting within Microsoft Learning on developer learning product development budget and coordinating Microsoft Learning’s budget with Product Groups budgets and Business Marketing’s budgets to ensure all funds leveraged appropriately and all groups are getting the right learning products at the right time Work with Microsoft Product Groups, Microsoft Learning, and Microsoft marketing to ensure that programs and products, positioning and messaging are designed and developed in line with overall product strategy and business requirements: - Define target audiences and create customer profiles, scenarios and personas, and serve as focal point for disseminating this knowledge across Microsoft Learning - Analyze research, market trends, and competitive products - Analyze and understand MS strategic opportunities and develop programmatic strategies that MS Learning is uniquely positioned to solve through learning - Define/drive strategic program objectives and marketing/product requirements based on customer and product group’s needs

Developed, managed, and executed developer audience marketing plans, tactics, tools, and budget to achieve reach and revenue results: - Detailed situational analysis of developer training market to identify opportunities and define marketing strategy - Created positioning, messaging and tools to effectively integrate with overall business/product marketing- Created and executed reach & revenue campaigns for Microsoft Learning training resources - Identified and integrated key messaging and offers into appropriate Developer audience newsletters, online properties, communities and print properties Facilitated cross-group relationships across Microsoft Developer groups to accomplish plans and tactics that facilitate - Microsoft technology skills readiness - Increased customer satisfaction - Software usage Partnered with business product strategy group to drive MCAD/MCSD certification training and skills readiness success. Managed Microsoft Learning Developer presence at key developer events including PDC, VSLive, and TechEd.

Responsible for driving incremental sales by creating and implementing enterprise marketing campaigns resulting in average ROI of 149% and sales lift over budget of 34%. Campaign tools developed included: - Enterprise Brochure – Education and awareness tool for customers, resellers, and internal sales - Reseller Marketing tools – Templates for catalog ads, faxes, emails, on hold message, web banners Created and conducted a Large Account Reseller marketing survey with participation rate of 36%. Developed fiscal Enterprise Channel Marketing plans setting the strategic channel marketing direction based on data from reseller survey and assessment of channel needs. Integrated with Microsoft Corporate Account Sales teams on training events and promotions which resulted in an 8%Enterprise Agreement attach rate in FY01, a 2% increase over FY00.Coordinated with Microsoft Press Online and Infoweb to create and update customer and sales content online.

• Created strategic account plans to accomplish sales objectives • Consistently exceed revenue goals within the South Central Breadth account segment; achieving 120% of plan • Successfully presented, closed, and implemented volume licensing agreements resulting in excess of $20 Million in revenue over a three year period • Effectively managed 50 Enterprise Customer accounts averaging 2000 desktops per location in the south central region • Responsible for day to day management and development of accounts, combating competitive threats, and driving Microsoft platform of products and technologies • Facilitated a team approach by leveraging internal resources throughout the sales cycle as well engaged external resources such as Large Account Resellers and Solution Providers •Two time recipient of the South Central District Initiative award

Created and maintained profitable relationships with corporate and Fortune 1000 accounts such as JP Morgan, Lehman Brothers and Cigna as well as RightFAX resellers in the US Mid Atlantic region.Prepared and presented company and product overviews, created strategic business plans, traveled to customer/reseller sites for presentations and demonstrations of the RightFAX family of NT based fax server products.

Provided front line supervision to the Sales Consultation team which entailed increasing employee performance, maintaining employee work schedules, approving order exceptions and conducting weekly sales meetings Account management for end users and VAR’s in a specific geographic territory responsible for sales of computer telephony, remote communications and networking software productsIncreased reseller territory sales by 135% as a result of recruiting new resellers Sales Representative of the Year and two time recipient of the Account Executive of the Quarter award