I’ve spent my entire life in the most innovative place in the world, the San Francisco Bay Area. So maybe it was inevitable that I’d be drawn to technology. I started my career on the agency side and worked with highly creative shops like Saatchi and Saatchi and Goldberg Moser O’Neil. Here I learned to understand the power of really great emotive communication. Years ago, I moved to the client side where I could combine my love of consumer technology with my love of great communication. I work with consumer technology products that literally change paradigms. Whether it’s watching your home television on your smartphone, tablet and/or computer (Slingbox), or eliminating your monthly home phone bill by making your calls on a phone that uses the internet (OOma), or driving toy cars that utilize sophisticated artificial intelligence (Anki), or storing and accessing all of your digital memories in a never-been-done before way (Lyve). I'm now passionate about helping to build the metaverse at Roblox, to enable creative expression and shared experiences for tens of millions of people around the world. My approach is pretty simple. First, get the message right. It sounds simple, but since we’re introducing brand new things that the consumer has never even dreamed of, getting the explanation of what the product is and why the consumer should want it is critical. Once that’s defined, then I work with highly creative teams to make sure every piece of communication is impactful—from television and radio spots, to web design, to social campaigns, to package design and everything in between.I feel incredibly fortunate to have been able to forge partnerships and friendships with some of the smartest and most talented people in the world. My passion is to continue growing, learning and making a difference.