- Operating a print-on-demand apparel business (dba Rope Drop Revival), via Etsy and Printify.- Utilizing skills in graphic design, search engine optimization (SEO) and social media marketing to create and promote products. - Notable Achievement: Earned Etsy’s Star Seller status within five months of launch.

- Generated several hundred to roughly 1,000 media mentions per month, resulting in positive brand awareness and increased business across multiple service lines. - Secured local, regional and national news coverage while building positive relationships with reporters, editors and producers. - Wrote press releases, media alerts and story pitches; coordinated all requests for interviews, statements, videos, photos and other news content. - Led the planning and execution of communications campaigns to ensure cohesive messaging across news media, social media, internal communications and other channels. - Ghostwrote media responses for executives and other subject matter experts; provided talking points and coaching for media interviews.- Managed crisis communication responses, working closely with executive leaders or incident commander to deliver effective messaging in a timely manner. - Notable Achievement: Honored with two awards from the Public Relations Society of America, a national Bronze Anvil Awards Award of Commendation (2022) and the regional East Central District Diamond Award (2021), for media relations work for the Parkview COVID-19 vaccine clinic.

- Assisted more than two dozen clients by optimizing their resumes, cover letters and LinkedIn profiles to meet their career goals.- Created marketing materials for small businesses, including website content and blog posts.- Notable Achievement: Edited “The Communicator’s Companion,” a book by local author Jean Wise.

- Developed business-to-business (B2B) content marketing campaigns, resulting in lead generation and increased client engagement. - Supported executive leaders by ghostwriting content for social media, client presentations, speaking engagements and employee communications, elevating their reputations as industry thought leaders. - Wrote or edited text for all marketing materials, including email newsletters, social media posts, slide decks, video scripts, brochures and other pieces. - Managed corporate social media accounts, including LinkedIn, Facebook, Twitter and Instagram; created editorial calendar to ensure timely content creation/distribution.- Crafted all internal communications, including monthly employee newsletters and email announcements, in collaboration with human resources team and other leaders. - Notable Achievement: Managed media relations efforts (press releases, milestone construction events, news conferences and interviews) for the opening of Ash Skyline Plaza, a $68 million multi-use development project that moved the Ash Brokerage headquarters to downtown Fort Wayne.

- Led a news team of 15 people, producing content for the print and digital versions of the newspaper. - Planned, assigned and edited news stories for daily editions and seasonal special sections.- Notable Achievement: Established the newspaper’s first social media policy and provided companywide training on proper use of Facebook and Twitter to discover and promote news content.

- Produced stories and photos for the education, agriculture and general news beats.- Developed positive working relationships with area news sources, including business leaders, elected officials and public relations representatives.- Notable Achievement: Invited by the Ohio Farm Bureau to cover its 2010 legislative meeting in Washington, D.C.