> Delivering full stack marketing strategy and team leadership to a portfolio of small businesses across North America as a Fractional Chief Marketing Officer and advisor> Consistently achieving stellar client results like gross sales growth of 32% year over year with a 4.5% profit increase and 6-figure digital product, course, coaching program and membership launches > Creator of the Nurture Matrix™ email marketing framework, a solution proven to cut the new lead buying cycle in half

> Assessed client needs and delivered custom strategy and content solutions to help small businesses execute high-converting online marketing campaigns

> Produced over 25 marketing and sales events attended by 250+ consumers to showcase Toronto area fashion start-ups> Secured partnerships with national brands including David’s Tea and Sorel Canada> Pitched media sources and garnered national magazine and TV coverage on Flare.ca and CityLine

Director Level: Develop marketing plans, manage media budgets, manage creative development of marketing collateral, manage national marketing promotions and special events, manage website development and e-marketing initiatives, manage loyalty program and develop retention strategies, analyze marketing vehicles and programs to determine ROI, develop relationships and communicate with vendors and partners, manage internal marketing communication, recommend visual merchandising direction, supervise direct reports. Product Management: Managed assigned product categories, developed product planograms for large-scale, coordinated development of marketing collateral, supported territory sales representatives, organized sales events and trade shows.