Best job ever managing Nature’s Heritage.

Welcome to the Queendom. We hand-make high-quality, small-batch tinctures, edibles, and a luxury body oil made with essential oils (currently available on Etsy.com). In the future, we'd like to host events, as well as eventually opening up our very own Amsterdam-style consumption lounge. We want to give you the freedom to try quality cannabis and feel supported by a community of like-minded individuals. Watch this space!

Over 10 years of experience building brands, marketing their differentiated products, and connecting those products with targeted consumers via integrated marketing campaigns. My innovative and entrepreneurial mindset blends strategy, analytical thinking, data analysis, and creativity to bring the best out of a brand, the team that supports it, and the community that loves it.

• Led go-to-market strategies driving growth via integrated marketing campaigns for this DTC startup.• Owned, tracked, and measured channel performance against goals. KPIs for measuring success included revenue, brand awareness, website UX optimization, qualified lead generation, customer acquisition, retention, and loyalty, social media fan growth and engagement, brand partnerships, and influencer marketing.• Strong analytic skills and ability to drive data-driven recommendations and decision making for continuous optimization and improvement.• Planned and managed marketing campaigns for product launches, promotions, activations, partnerships, and influencer cross-promotions. • Through lead generation, built an active subscriber list of 100K qualified leads. Owned email marketing programming, including overseeing campaign and flow scheduling, performance monitoring and reporting, segmentation and personalization strategies, and creation and testing of content to optimize metrics.• Lead the strategy and management of all digital content assets, working with in-house creative and external contractors & agencies to ensure the right aesthetic and messaging. • Developed a creative social media strategy that took this startup from an audience of 2K to 50K with healthy engagement metrics. • Managed content for social media and our blog, a mix of short and long-form content, inspired storytelling, product features & benefits, and thought leadership. • Created an extensive micro-influencer program in the health, wellness, and fitness space, building and nurturing relationships and partnerships. • Managed the marketing budget.• Led by example, encouraging direct reports, our overall team, and community to live their best lives, creating a culture that supported our values and one another.

Started a regular column called "Cannabis Corner," where we educated readers on all things cannabis, with particular emphasis on CBD, as well as a beginner's guide to growing your own. The Herb Quarterly, founded in 1978, is America's oldest herb magazine, educating readers in all things herbs, flowers, and the latest research in medicinal applications. Published 4 times a year, the printed magazine reaches a 40,000 subscriber list of gardeners, herbalists, naturopathic doctors, healers, and herbal business owners, as well as being sold at Barnes and Noble and independent book stores.

I'm a seasoned brand and product marketing strategist with over 10 years of experience. I help brands become more innovative, relevant, efficient, and profitable. Driving a brand's mission and message through consistent, creative, authentic storytelling and marketing that message to your target audience where they're consuming content.

* Drove brand heat and product desirability through innovative marketing tactics that lead to global brand awareness and sales, creating a 1 billion Euro business.* Partnered with cross functional teams, including senior stakeholders, creative directors, design and product management to develop authentic product storytelling content and marketing campaigns. Key examples: the "Next Starts Now" campaign launched during the 2014 World Cup that raised brand awareness by 20%, and the Puma Suede Re-Launch campaign that resulted in millions of dollars in sales. * Cross channel campaign implementation -- digital, print, PR, trade & retail, across a global market* Extensive experience art directing / project managing campaign and product photo shoots, fashion shows, and look book creation, including photography, casting, styling, and location selection. * Directly managed and mentored three team members

*Oversaw the implementation of global brand strategy across all product divisions, marketing and commercial functions.* Directed global consumer insight, brand communication, and brand strategy projects, working closely with product teams, marketing, merchandising, and sales to ensure alignment and execution.* Managed the development of Puma's consumer research, market research and brand tracking. * Using qualitative research methods, established a customer segmentation and targeting strategy in collaboration with the Sr Consumer Insights Manager and NY-based consumer research agency Labrador.* Oversaw the testing of product and marketing messaging through consumer focus groups and online engagement.* Extensive experience art directing / project managing campaign and product photo shoots, fashion shows, and look book creation, including photography, casting, styling, and location selection. * Managed the development of Corporate Identity Guidelines, brand values, brand manuals, logo guidelines, product branding and packaging.* Mentored and managed the Sr Consumer Insights Manager, Sr Brand Communications Manager, as well as several part-time employees.

* Managed the selection process of the key communication products the Puma brand would advertise globally each season. This selection included both lifestyle and performance footwear, apparel, and accessories. Worked closely with product teams, creative directors, design, marketing, merchandising, and sales to identify this product selection. * As a product and industry expert, product selection was based on many factors. On the lifestyle side, styles included fashion designer and artist collaborations, products inspired by trends, and commercial drivers. On the performance side, products with innovative features and benefits were selected from running, teamsport, and fitness. * Developed a strategic program in combination with marketing, merchandising and sales to improve global product adoption and a more consistent brand awareness in every region. * Working closely with each marketing division, ensured that PUMA's most desirable product stories were communicated clearly to our consumers.

* Drove the global lifestyle marketing strategy across all channels (digital, print, PR, in-store). * Developed comprehensive, integrated ATL and BTL marketing campaigns for the lifestyle business. * Worked closely with regional hubs (NA, EEA, EEMEA, LATAM, & Japan) to implement brand and product strategic focus within their markets, as well as ensuring their asset needs were being met.* Responsible for analyzing and providing relevant financial data to senior management, including sales numbers, purchase orders, forecasts, etc.

* Increased growth and desirability within the lifestyle footwear category. Grew revenue while raising category margins and efficiency by 30%.* Became a merchandising expert, able to confidently construct range architecture through dimensions of product type, product segment, price point, gender, customer targets, geographic targets, and distribution.