Tamila Bauer Email & Phone Number

Denver, Co, Us

Los Angeles, California, Us

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WHAT I DO: A transformative leader and consumer behaviorist, I drive teams to grow retail brands quickly. HOW I DO IT: I use my passion, knowledge and optimism to influence those around me to take action and execute creative solutions that generate leads, improve brand recall, and collaborate with teams to create great customer experiences. This quote from Jerry Rice, “Today I will do what others won’t so tomorrow I can do what others can’t,” embodies how I approach my career. I immerse myself in customer data to create marketing programs that truly connect with them and add value at every stage of the customer journey thru operational excellence. WHO I WORK WITH: The majority of my career has been in the automotive industry, on both the agency and retail side. In my agency days I worked closely with the manufacturer so I understand how to bridge the relationship between them and retailers.Most important though, I do my best work when I am in a progressive organization with a visionary leader. When I’m empowered to build an organization’s story that enables me, and the team, to create great customer experiences.WHAT OTHERS SAY:Some comments from my 360Reach survey:“She is a phenomenal leader, and a great steward of the Summit brands. She’s passionate and committed to the company’s success.”“Tamila has mastered the ability to gain input from key stakeholders with bold personalities, make them feel valued, and drive forward with her team to develop an effective and innovative marketing strategy.” AREAS OF EXPERTISE:Strategic Planning, Revenue Growth, Business Development, Forecasting, Operational Efficiencies, Customer Focused Integrated Marketing, Brand Architecture, Budget Oversight, Advertising, Negotiation, Culture/Customer Experience Design, Digital Marketing, Strategic Partnerships, Community Relations, Mentoring, Media Buying, Insights, B2C, B2B.

Greenwood Village, Colorado, Us

Englewood, Co, Us

Recruited by the CEO to lead brand development and implement strategic internal and external positioning, I began my tenure as Director of Marketing. In 2014 I was promoted to CMO.Summit was a young company growing by acquisitions, so my first challenge was to develop unique customer centric brands and launch strategies by market.BRAND STRATEGYPartnering with an agency to lead a full market emersion for all 15 stores, we centralized our marketing efforts and developed 4 brands representing each local market. Implementing these strategic marketing efforts achieved:• Increased EBIDTA 170%, grew market share up to 3 points and raised unaided brand recall 7%.• Ranked 39 out of 150 best new car dealerships and 52 out of 100 best used car dealers in Automotive News 2015.GO-TO-MARKET PLANNINGKeeping a pulse on emerging trends, I constantly tweaked our digital strategies to improve customer experiences and curated content by channel. We increased quality leads 27% while only increasing spend 12%.DIGITAL MARKETING AND EFFICIENCIESDuring a website audit we learned 83% of visitors were searching inventory. I spearheaded a major UX/UI redesign that made the inventory the hero of the site and increased engagement 41%. Always on the lookout for ways to reduce costs and improve ROI, I took the initiative to consolidate production of advertising and media buys that saved 7% annually. And, bringing our marketing, digital and creative team in-house saved $10K/month.When one of our stores was underperforming I collaborated with the CEO to launch an impact plan that increased sales 49% and gained 7.3 in market share in a year.PURPOSEFUL MARKETINGI championed to maintain our legacy education program that provided $609K in grants to local K-12 schools. EMPLOYEE DEVELOPMENTWhether it was motivating sales staff or ensuring my team got the exposure they needed to grow in their careers, the people development part of my role brought great gratification.

I was sought out by the owner for my expertise in building dealership brands and to play an instrumental role in developing the marketing plan for his business proposal to secure a franchise. We were successful in that, so I moved into execution mode and launched his first brick and mortar shop along with a thriving e-commerce site. Today there are 3 locations.It was an enjoyable challenge to create a customer-centric culture that aligned with the Harley-Davidson brand. Everything was built from scratch including the brand identity that is still in use.One way I drove brand awareness was by cultivating advertising partnerships, events and PR. For the Mickaela Foundation I coordinated a bi-annual event that hosted 1,700 riders and raised over $500K.

Because of my success with John Elway Dealership I was hired to be part of the Nissan (OEM) account, working with Nissan management and 140 dealerships in the Northwest region. Directing my team of account executives and media buyers, we developed short and long-term strategies to increase the brand development index (BDI) and category development index (CDI).This position gave me insight into the relationships between manufacturers and retailers, critical for success in the automotive industry. I presented often to district dealer groups to inform, educate and demonstrate how to have an impact leveraging national and local advertising plans, merchandising and marketing programs.

What began as an internship turned into a wonderful opportunity to lead a marketing team and build a great brand with more than $300M in sales. I directed production, vendors and web site development to create consistent high-quality advertising campaigns. These efforts resulted in ranking 14th in Colorado’s Top 250 Private Companies and placing second for best advertising in Colorado Magazine’s “Best of Colorado Business” issue.Community relations was another important part of our mission and by expanding our efforts I contributed to raising $1M in college scholarships for 155 students.All this primed our organization to get acquired by Autonation and I collaborated to develop and implement a marketing plan to support the re-brand that aided in a 40% increase in sales.I was also able to tap into my passion to rally the team through this change by managing the internal communications and employee programs to boost morale and employee retention improved 20%.

Practitioner Of Neuro-Linguistic Programming

Bachelor Of Arts - Ba, Broadcast Communications And Marketing

General Studies