Leveraged contacts with key industry players to promote product visibility and availability Facilitated the product launch process from concept development, packaging, marketing and sales Coordinated product evaluations and product launch with marketing team to maximize effectivenessImplemented project management practices that ensures direction, resources, and communication of OEM projects are property executedDemonstrated product and market expertise during customer visits and trade showsAnalyzed market potential to determine customer needs, pricing schedules, ratios, and discount ratesConducted marketing and product research against key competitors across various territories Investigated and resolved claims with the assistance QA, shipping, manufacturing, and customersOrganized and maintained an adequate record keeping system in place of a CRM systemDeveloped and implemented strategic sales plans to gain new business opportunitiesAnalyzed historical sales and implemented strategies to push existing customers to increase salesResearched different market segments by visiting existing and potential customers Collaborated with marketing management team on changes in consumer demands and country regulations

International Sales RepManaged international territories in Asia, Australia, Europe, and Caribbean IslandsImplemented global market expansion strategies to generate new accounts Built and maintained strong relationships with key industry players and decision makers Coordinated with accounting and purchasing team on OEM requested productsMonitored for quality specifications on ordersCollaborated with accounting, shipping, and freight forwarders to ensure timely deliveriesArranged and monitored production and shipment schedule including custom clearance statusSupported accounting in the collection of outstanding receivablesMarketing AnalystPrepared reports for stakeholders on both B2B and B2C performance Utilized SQL, MS Excel, and MS Access for data manipulation, interpretation, and analysis Provided statistical analysis for high-level administrative support in sales and marketing departmentAnalyzed reports generated from Google Analytics for search engine optimizationManaged direct mail campaigns including customer segmentation and targets, catalog requests, mailing and distribution, re-mails, match-backs, and catalog performanceEngaged in historical reporting of multiple company acquisitions and overlooked adjustments for over 9,000 SKUs

Led marketing team in the development of new packaging and promotional productsManaged product life cycle from the development stage to product delivery Conducted market research by visiting sites from a end user’s standpoint Estimated cost and lead times on all potential orders based on production and shipping schedulesOutsourced to overseas companies for competitive pricingPerformed marketing, sales, advertising, and customer serviceHandled accounting duties including payables and receivablesPlaced finalized orders with overseas team and arranged for inbound freightCorresponded with overseas production team in regards to production statusAdministered all accounts receivable/ payable, payroll, and expense reports

Communicated as the median between departmental officialsRegulated deadlines and duties to employees and volunteersLed and motivated volunteers to perform daily operation Supervised and arranged for athletes’ accommodations Administered and coordinated events between 25-30 high-ranking executives