Tami R. Email & Phone Number

Los Angeles, Ca, Us

Partnered with celebrity makeup artist to transform her homemade beauty product—originally mixed in the kitchen and brought to set in Tupperware—into a cult-fav brand loved by glam squads, celebrities, influencers and loyal customers worldwide.• Recruited a small team of 5 people—leading team and external cross-functional stakeholders.• Established company culture, SOPs, workflows, and fostered positive environment—ensuring production / operational success.• Introduced brand to key entertainment industry contacts—resulting in significant mentions across press / social media.• Led high-profile collaborations / partnerships—expanding brand reach and visibility.• Negotiated / secured distributor / retailer terms—driving YOY sales.• Directed press / media relations, provided strategic oversight to ensure communications aligned with brand—increasing global coverage and accelerating brand growth.• Scaled production, operations, creative—supporting 5-yr growth across 630+ niche / major retailers, local, regional, national chains—spanning 61 countries.• Shaped and evolved brand identity—translating and mission into engaging visuals / messaging.• Creative and art directed and produced impactful print / digital assets, and website / ecomm experiences.• Defined 30+ new product concepts—creative directing design / identity, shaping aesthetic / strategic vision with digital mockups, branding elements, comprehensive development plans, budgets, roadmaps.• Led comprehensive 2023 website / ecomm rebuild, brand identity / design refresh, transition from US retail focus to DTC, international B2B strategy.• Strategizing a mid-2025 brand relaunch—including web design update, platform migration to Shopify, leveraging AI to optimize e-commerce functionality / streamline supply chain, curating / editing library of images, brainstorming new photo / video shoots.• Implemented global waitlist—sustaining customer engagement / anticipation during brand restructuring.

Los Angeles, Ca, Us

• Shaped and evolved brand identity—illustrating creative vision and mission through visuals, strategic messaging and product R/D—within constraints of self-funded budget.• Leveraged customer communications and feedback for website and eComm platform design, updates and rebuilds—boosting consumer satisfaction and brand loyalty.• Ensured and scaled consistent brand alignment across images, messaging, product descriptions, identity—improving brand recognition and product comprehension—meeting consumers where they are.WEBSITE / eCOMM• 2024 / 2025: Developing roadmap for mid-2025 brand relaunch—including website design update, platform migration to Shopify, leverage AI to optimize e-commerce functionality / streamline supply chain.• Curating / editing a library of images, while researching / brainstorming new photo / video shoots.• Implemented / managing rapidly growing global waitlist—sustaining customer engagement and anticipation during brand restructuring phase.• 2023: Led end-to-end comprehensive website / eComm rebuild, brand identity / design refresh.• Built website from scratch—including design, content, functionality—updating regularly.• Designed / developed all aspects of the site—branding (logo, color scheme, typography), copy, messaging, imagery, product description.• Directed UX design, including responsive design, navigation, micro-interactions—creating a seamless, intuitive shopping experience.• Developed content strategy, consistent messaging, strategic integration of call-to-action buttons across the site.BRAND IMAGES• Creative / art directed and produced photo shoots—including concept development, mood boards, budgets, casting, scouting, freelance creatives / crew, rate negotiation, final billing.• Led post-production—managing graphic designers, and contributing hands-on editing—delivering digital / print visuals that authentically connect with consumers.• Established and manager efficient and effective digital-asset-management system.

Los Angeles, Ca, Us

NEW PRODUCT CONCEPTS• Defined over 30 new product concepts—creative directing the design and identity, shaping their aesthetic and strategic vision through digital mockups, branding elements, and comprehensive development plans—outlining budgets, timelines and 4-year roadmaps—as part of strategic planning for potential line expansion.• Initiated, organized and led R/D brainstorming sessions with PP creator, focusing on innovation and brand development—contributing to the brand’s long-term value.• Leveraged sales data, customer feedback, and future cultural and generational consumer behavior research—to identify opportunities for product updates and new product concepts.ACTIVE PRODUCT• Led the transition from a predominantly wholesale model to a direct-to-consumer (DTC) focus in the US, while planning an international B2B strategy.• Conducted thorough research to determine and implement domestic and international retail pricing strategies, factoring in currency exchanges, shipping costs, promotions, and price increases—while balancing both domestic and global product needs.• Strategically planned comprehensive product / packaging production strategies, timelines and roadmaps.• Partnered with internal stakeholders and external collaborators on product update projects, including formula and packaging updates and compliance revisions—managing graphic designers, copywriters, translators, internal marketing and sales, external contract chemist and manufacturing team, suppliers, scientists, and legal experts.• Created retailer and DTC sales decks, sell and fact sheets—updating regularly.• Performed on-site formula and shade evaluation, and final production approvals.EU COSMETIC REGISTRATION• Led registration of 10 cosmetic SKUs with the EU, as monitored by the European Commission under regulation EC No 1223/2009.• Partnered with internal and external teams—defined and drove project objectives, ensured compliance with EU regulatory requirements.

Los Angeles, Ca, Us

2024• Strategically planning the end-to-end production and operations roadmap for a mid-2025 relaunch.2011 — 2023• Collaborated cross functionally in strategic production planning, including—sales forecasting, demand planning, inventory management, material availability and pricing.• Prepared the brand's monthly and annual sales projections and production budgets.• Conducted thorough research to determine competitive wholesale and distributor pricing for international and domestic markets—ensuring competitive margins and establishing agreeable MOQs.• Prepared wholesaler and distributor cost estimations—projecting retailer sales and budget needs, negotiating wholesale and distributor pricing, and finalizing and formalizing wholesale and distributor agreements.• Generated and tracked manufacturing purchase orders, inventory and sales reports.• Tracked incoming wholesaler and distributor purchase orders, outgoing invoices, accounts receivable, and accounts payable.2011 — 2017• Recruited and led a small in-house team of 5 people—establishing company culture, creating SOP's, defining workflows and fostering collaboration—driving end-to-end production and operations.• Established internal positions and training to ensure team members understood and thrived in their roles and responsibilities, supporting their growth and success.• Built and maintained strong vendor relationships, including suppliers, warehouses, and 3PLs—building a robust external network to support operations.• Scaled production and operations—planning and overseeing supply chain and stock distribution to support rapid 5-year growth across more than 630 niche and major retailers, as well as local, regional and national chains—sales spanning 61 countries.• Managed internal team and external cross-functional teams.

Los Angeles, Ca, Us

• Led negotiations, securing high-profile partnerships, collaborations, distributors and retailers.• Directed press and media relations—providing strategic oversight to ensure all communications aligned with the brand's mission—driving extensive global coverage resulting in increased visibility, accelerated growth, and above-average sales.COLLABORATIONSGapFit Concept Store NYC, BeautyBlender, Goop, Tracy Anderson, PopSugar, People Style Watch, Joyus, Nasty Gal & moreRETAILERSGoop, Net-A-Porter, PopSugar, The Hut Group, Cult Beauty, BeautyMartUK, Liberty of London, Bliss Spa, Fred Segal, Dermstore, Anthropologie, Free People, Urban Outfitters, Larchmont Beauty, Naimies, Frends, Beauty Collection, Planet Beauty, Joyus & moreFILMAvengers, Avengers (Endgame, Infinity War), IronMan3, James Bond (Skyfall, Spectre, No Time To Die), Mission Impossible (Fallout, Rogue Nation), Mortdecai, Sicario, Spider-Man: Homecoming, The Girl on the Train, The Huntsman, & moreTELEVISION30 Rock, American Idol, Anger Mgmt, Big Little Lies, DWTS, Dead To Me, Euphoria, Game Of Thrones, Glee, Star Wars, RHOBH, Stranger Things, The Blacklist, The Morning Show, The Voice, This Is Us, Vanderpump Rules, & moreFASHION WEEKSNYC, Milan, Paris, LA, Miami: Angelo Marani, Aqua di Lara, Carlos Campos, Cho Cheng, Cividini, Crystal Jin, Cynthia Rowley, Dolores Cortes, Duckie Brown, Eduardo Lucero, Elena Miro, Glaza, Kooey, L*Space, Libertine, Luli Fama, Mara Hoffman, Marysia, Opening Ceremony, Oumlil, Sonia Vera, Tibi, True Religion, V Del Sol, Versace, Vitamin A, White Sands, Yoana Baraschi, Honor, Mark & Estel, Stella McCartney & morePRESSAllure, Goop, Self, Net-A-Porter, Refinery29, BeautyMartUK, Byrdie, PopSugar, PureWow, The Zoe Report, Vogue, FrenchVogue, W, Well+Good, Harper's Bazaar, Daily Candy, E!, Elle, Fitness, Glamour, Gloss48, GQ UK, Health, InStyle, Marie Claire, NYT, NYMag, Nylon, O, Cosmo, People, Stella, Sunday Times Style, Tatler, The Telegraph, Today Show & more

Los Angeles, Ca, Us

• Researched positioning, strategized and established a presence in the emerging clean beauty and wellness categories, shaping a consumer resonant brand identity.• Oversaw digital media and marketing—ensuring brand consistency across brand and product messaging.• Guided social media plans—directing thoughtful tone and engagement.• Creative directed press kits and graphic design projects.• Implemented a targeted Facebook advertising strategy in 2013, acquiring over 25k followers within 3 months.

Los Angeles, Ca, Us

• Led planning, development and delivery of printed collateral and digital assets for retailers, e-commerce and social media.• Produced photo shoots, handled post-production and delivery.

Los Angeles, Ca, Us

• Set up remote office systems to support daily operations.• Developed relationships with vendors including suppliers, warehouse and 3PL, built external network.• Built and nurtured relationships with customers, retailers and sales reps—developing brand connections and loyalty.

• Collaborated with wardrobe stylist Linda Medvene, Paramount Pictures' PR team, and Oscar-nominated actress Melissa Leo’s PR team to define styling objectives and requirements for a global publicity tour promoting The Fighter.• Prepared comprehensive bid proposals, and negotiated detailed terms of each project (look) on behalf of the stylist, including but not limited to—the stylist's daily rate, overtime breakdown, wardrobe budgets, number days needed for prep / style / wrap of each look, styling assistant days and rates, and travel accommodations.• Secured finalized details for each project by drafting deal memos confirming agreed upon terms, getting signed approval from the studio, and updating terms as project needs evolved—ensuring smooth execution of styling services, while also advocating for the stylist from start to finish.• Wrapped final billing of each project—driving smooth communication between client and agency accounting departments, eliminating delay of payment.

Tempe, Az, Us

• Managed media requests and coordinated press inquiries—facilitating interviews with university experts and faculty.• Monitored Cision for real-time media coverage, gather insights, and to create data-driven reports.• Created visually compelling PowerPoint presentations and data-driven Excel reports of ASU’s media highlights and analytics for key stakeholders, including University President, University Provost, Department Vice Presidents, Deans, and Department Directors.• Contributed to the University's social media presence on Facebook and Twitter, driving engagement and promoting the University’s brand.• Wrote quarterly profiles highlighting achievements of students, faculty, and groundbreaking innovations within the School of Sustainability.• Authored profiles on summa cum laude graduates of the Urban and Metropolitan Studies program at the School of Public Affairs with a focus on Sustainability—prominently featured in the speech / read in its entirety by Dr. Christine K. Wilkinson, Senior Vice President / Secretary of the University during the May 2010 graduation ceremony, with subsequent publication in University News.

Tempe, Az, Us

• Organized and managed communications with the White House Press Pool, local and national press, and foreign press regarding event attendance—coordinating credentials, press passes and approval lists for President Barack Obama's speech at the 2009 graduation ceremony.• Coordinated communications and instructions from the U.S. Department of State's Office of Press Relations and the Bureau of Global Public Affairs' Foreign Press Center—to the inquiring press and media.• Managed press and media lists, coordinated passes at the event.• Worked closely with the University’s Director of Communications, Sharon Keeler.

Boston, Ma, Us

• High-profile account management, handling key client relationships within a diverse portfolio of healthcare providers, including plastic surgeons, cosmetic dentists, ophthalmologists, oral surgeons, and veterinarians.• Facilitated clear and effective communication channels, ensuring client needs were met and issues were resolved promptly.• Contributed to the anti-fraud research team, assisting in the development of strategies to identify and prevent fraudulent activities.• Collaborated with cross-functional teams to streamline processes and enhance the overall client experience.• Maintained a comprehensive understanding of the CARE CREDIT financial system—offered at 250,000+ providers, clinics, hospitals, and health and wellness retailers nationwide.• Completed General Electric's extensive training in customer service, ethics and diversity.

New York, Ny, Us

• Represented and managed celebrity artists in the entertainment industry across film, television, music, fashion, advertising, press and red carpet events.• Expanded West Coast wardrobe styling and men's grooming segments by up to 50%, enhancing artist diversity and attracting new clients.• Collaborated with prestigious clients such as Warner Music Group, Sony Music, Universal, Paramount, EMI, Warner Bros, Disney, management and publicity firms, brands, designers, photographers and directors—playing a pivotal role in maintaining and strengthening client relationships and partnerships—and defining and achieving project objectives.• Prepared comprehensive bid proposals, and negotiated detailed terms of each project on behalf of the artist, including but not limited to—the artist’s daily rate, overtime breakdown, kit or wardrobe budgets, number days needed for each project, assistant days and rates, and travel accommodations.• Managed non-union projects, and union projects under IATSE union regulations.• Secured finalized details for each project by drafting deal memos confirming agreed upon terms, getting signed approval from the studio, and updating terms as project needs evolved—ensuring smooth execution of hair / makeup / styling services for each client, while also advocating for the artist from start to finish.• Wrapped final billing of each project—driving smooth communication between client and agency accounting departments, eliminating delay of payment.• Curated portfolio images and designed layouts to showcase artists' work.• Interviewed, trained, and mentored new agents and assistants, supporting their growth within the agency.

New York, Ny, Us

• Managed commercial models and actors, advocating for their best interest.• Worked closely with clients to define and facilitate their talent needs for various projects.• Analyzed project concepts; determined talent needs and budgets.• Managed communications, experiences and relationships with global entertainment and advertising clientele.• Negotiated contracts, prepared proposals, budgets and agreements, formulating deal memos and finalizing contracts.• Curated portfolio images, designed layout—marketing and selling models' work.

New York, Ny, Us

• Represented and managed celebrity artists in the entertainment industry across film, television, music, fashion, advertising, press and red carpet events.• Managed multiple fast-paced, overlapping projects, contributing to a 30% year-over-year growth for the West Coast agency.• Collaborated with prestigious clients such as Warner Music Group, Sony Music, Universal, Paramount, EMI, Warner Bros, and Disney, defining and achieving project objectives.• Prepared comprehensive bid proposals, and negotiated detailed terms of each project on behalf of the artist, including but not limited to—the artist’s daily rate, overtime breakdown, kit or wardrobe budgets, number days needed for each project, assistant days and rates, and travel accommodations.• Managed non-union projects, and union projects under IATSE union regulations.• Secured finalized details for each project by drafting deal memos confirming agreed upon terms, getting signed approval from the studio, and updating terms as project needs evolved—ensuring smooth execution of hair / makeup / styling services for each client, while also advocating for the artist from start to finish.• Wrapped final billing of each project—driving smooth communication between client and agency accounting departments, eliminating delay of payment.• Curated portfolio images and designed layouts to showcase artists' work.• Interviewed, trained, and mentored new agents and assistants, supporting their growth within the agency.

New York, Ny, Us

• Junior agent to celebrity artists in the entertainment industry across film, television, music, fashion, advertising, press and red carpet events.• Assisted West Coast Director and Senior Agent Tracey Mattingly—contributing to building the LA division, which had higher-than-average growth of over 70%.• Developed relationships and managed projects with a prestigious client list, including Warner Music Group, Sony Music, Universal, Paramount, EMI, Warner Bros, Disney, and more.• Identified and implemented new billing procedures, leading to a 90% reduction in delayed billing and accounts receivable.

New York, Ny, Us

• Assisted Bethany Karlyn, division Director, on formation and launch of the "MAC Cosmetics Professional Support Services" West Coast department.• Worked closely with East and West Coast Department Directors and MAC Cosmetics' newly hired President to strategically prioritize artist and celebrity relations and facilitate the brand's transformation from a niche makeup artist label to a global cosmetics industry leader.• Cultivated industry relationships with key makeup artists on the top 30 television shows, celebrities, production designers, celebrities, publicists and fashion houses, securing and coordinating product placement in tv shows and movies, credit, press mentions, collaborations with celebrities, and partnerships with fashion shows and charities.• Managed MAC makeup artists on collaborations on multiple projects and events.• Coordinated job details for teams of MAC makeup artists on prestigious events, including:New York Fashion Week Fall/Winter 1999 and 2000London Fashion Week Fall/Winter 1999 and 2000Milan Fashion Week Fall/Winter 1999 and 2000Paris Fashion Week Fall/Winter 1999 and 2000

• Supported Executive Producer, Oliver Fuselier, on high-budget commercials and music videos—with a strong focus on micro-organization, highly efficient planning and execution.• Monitored and tracked production actions and status—reporting updates to EP, keeping production on schedule and within budget.• Coordinated end-to-end production activities between EP, above the line, and below the line crew.• Organized and facilitated pre-production meetings aligning all stakeholders on production goals and requirements.• Coordinated EP's review of dailies and rough cuts, ensuring timely feedback and revisions.• Served as the primary contact for EP, coordinating communication with advertising agencies, directors, and producers—maintaining clear and effective communication channels.• Acted as the in-house production coordinator for the EP during commercial productions.• Managed EP's receipts, prepared and wrapped detailed expense reports for his production expenses.• Planned and executed special events and agency parties, including hiring and coordinating with party planners, ensuring invitations for clients, advertising agencies, directors, and other high profile individuals.• Designed invitations and managed guest lists—facilitating seamless event logistics.• Coordinated travel arrangements, accommodations, events and parties hosted by EP during the 51st Cannes Film Festival.

• Provided comprehensive support to film and commercial Director, Tom DeCerchio (Nitro/Incubator) on large-budget commercial shoots.• Monitored and tracked actions and status throughout production, facilitating effective communication.• Managed below-the-line crew holds, bookings, and releases.• Managed Director’s daily production schedules.• Coordinated teams and updates for the Director during pre-production and post-production phases, with a strong focus on micro-organization, highly efficient planning and execution.• Organized post-production viewing sessions for dailies and rough cuts.• Facilitated communication between above-the-line and below-the-line teams during post-production.

PRE-PRODUCTIONCasting• Assisted with end-to-end casting process.• Read scripts, provided support to Casting Director and Show Creators.• Distributed breakdowns and sides to talent agencies.• Organized auditions and callbacks.• Operated casting camera, coordinated casting footage with editors.• Facilitated viewings of audition tapes for Casting Director, Creators, Producers.Planning• Created comprehensive production packets for pre-pro meetings.• Developed and managed relationships with ATL and BTL crew and agencies.• Secured BTL holds, confirmed crew bookings.• Managed pre-production workflows.• Booked travel for ATL/BTL crew.PRODUCTION• Assisted with production bookkeeping—tracking invoices and receipts, preparing expense reports, managing petty cash.• Coordinated communications between ATL and BTL.• Scheduled and coordinated edits of dailies ensuring rapid turnaround, organized ATL viewings.• Communicated regularly with studio counterparts.POST-PRODUCTION• Coordinated post workflows—scheduled rapid-turnaround in post ops, rough cut viewings, ensuring timely progress.• Organized industry and public test screenings.NOTABLE PROJECTSShakespeare in Love (1998)Producer: Ed ZwickProduction Companies: Universal Pictures, Miramax, The Bedford Falls CoDistributor: MiramaxOnce and Again (1999–2002)Creators: Marshall Herskovitz, Ed ZwickProduction Companies: The Bedford Falls Co, TouchstoneDistributor: ABCDangerous Beauty (1998)Director: Marshall HerskovitzProducers: Ed Zwick, Marshall Herskovitz, Sarah CaplanProduction Companies: New Regency, Arnon Milchan Productions, The Bedford Falls CoDistributor: Warner Bros, Twentieth Century FoxThe Siege (1998)Director: Ed ZwickProduction Companies: Twentieth Century Fox, Lynda Obst Productions, The Bedford Falls CoDistributor: Twentieth Century FoxRelativity (1996–1997)Producers: Ed Zwick, Marshall HerskovitzProduction Companies: 20th Century Fox, The Bedford Falls CoDistributor: ABC

• Assisted with prep, fittings, and wrap during the production of "Shadow of Doubt."• Managed bookkeeping tasks, tracked receipts, and prepared expense reports.• Effectively communicated and coordinated with producers and the director.• Organized and maintained costumes and clothing at Rita's workspace on 3rd Street, The Loft.

In-House Assistant to Casting Director Joey Paul Jensen • Reviewed scripts to support the casting process.• Compiled and maintained actor lists.• Coordinated meetings, auditions, and callbacks with talent agencies.• Efficiently organized auditions, callbacks, and actor scheduling.• Managed headshots and sides for auditions.• Operated the camera during screen tests to ensure high-quality footage.• Collaborated in the coordination of editing casting footage.In-House Production CoordinatorSheen Productions / TriStar Pictures / Leeds/Ben-Ami Productions• Provided essential support to producers and external production and post-production crews.• Managed production workflows and schedules, ensuring projects met deadlines.• Assisted Production Accountant/Controller, Raymond Chung, with bookkeeping tasks - tracked invoices and receipts, and prepared expense reports.• Coordinated phone communications for production and post-production teams.

• Provided essential support to producers and external production/post-production crew.• Managed production workflows and schedules, ensuring projects met deadlines.• Facilitated viewings for editing cuts and final versions of projects.• Organized and managed a public test screening event, including a Director Q&A session.• Assisted Production Accountant/Controller, Raymond Chung, with bookkeeping tasks by tracking invoices and receipts, and preparing expense reports. • Managed and coordinated phone communications for production and post-production teams.

Post-production voice over work, “The Legend of Galgameth”

• Assisted Ms. Stapleton with preparations for her upcoming multiple location film schedule, ensuring all necessary arrangements were made.• Drove Ms. Stapleton to appointments, meetings, and various errands, prioritizing her comfort and punctuality.• Ran essential errands on behalf of Ms. Stapleton, such as picking up supplies, handling deliveries, and managing administrative tasks.• Demonstrated utmost discretion and professionalism in handling confidential and sensitive information.• Provided assistance to Ms. Stapleton in packing and organizing for her professional engagements and personal needs.