Sleep is important, but life often gets in our way. We live in a fast moving world full of status updates, deadlines, rush hour traffic and box set binges and we are reinventing ourselves more often than ever before...As humans, we realise that having material items will not always bring us happiness. That’s why we invest more in memorable moments... weekends away, music festivals or just a great meal at that new restaurant in the city.But, wherever we go and no matter how fast paced we live, we can’t forget the basics of our lifestyle. The quality of the shoes we wear will make our journeys smoother, rather than more arduous. The quality of food we eat will make us healthier, rather than more fatigued and the quality of sleep we get will make us happier, more energetic and healthier opposed to lethargic and restless. Bringing Panda to life for me is both, a passion and a mission. Researching, developing and creating the most comfortable products using the finest & most thoughtful materials, whilst keeping in mind our environmental footprint all the way to the customer's front door.

Working for Neo E-Cigarette since the very beginning, managed to source for the right factories in the far east and builded up an inspection and QC team overseas.From day one the main task was developing the brand and the product, designing and launching the e-commerce followed by defining the main strategy of the company, recruitments and sales.At the moment running the operation by managing 30+ permanent employees including filed sales, account managers, online marketing team, accounts, customer support team, logistics etc.. Today Neo located in over 10,000 outlets across the UK and 10,000 more across 12 other european countries and selling through WhSmith, Nisa local (selected stores), Londis (selected stores), Shell (selected stores), Spar (selected stores) and more.Having a distribution accounts with Bestway & Batleys, Dhamecha, United wholesale, HT&Co, Natco, Soho C&C, Themes C&C, Tobaccoland, Conway, Lekkerland and many more.

• Hire, schedule, supervise and manage a team of 125+ sales personnel. • Develop and maintain contracts with department stores, including: Fenwick, Debenhams, Beals, Costco Wholesale UK.• Assist in product development and collaborate on designing new products. • Manage all online sales, ensuring orders are filled timely and accurately.

• Trained, managed, and supervised a team of employees. • Managed inventory and inventory balance in 120+ sell points of the company. • Ordered new inventory as needed, conducted regular inventory audits. • Handled various administrative tasks and other tasks as assigned by upper management.