Tami Rust Email & Phone Number

Portland, Oregon Metropolitan Area

Lead Stakeholder Communications function within External Communications, which oversees the development and implementation of integrated communications plans to support our family of regional health plans. Responsible for creating and managing effective external communications strategies and tactics. Manage activities of cross-functional communications ensuring efforts are aligned and deliver a consistent and credible message to stakeholders. Provide strategic counsel and coaching to all levels of staff.

Portland, Oregon, United States

Lead content strategy and development for the Oregon Health Authority’s COVID-19 response. Manage a team of seven temporary and permanent employees responsible for a daily newsletter, social media, blog posts, videos, and the state’s COVID-19 websites. Serve as a member of the COVID Communications Unit leadership team. Regularly monitor and report on developments in the pandemic to keep the public, providers, and legislators informed. Coordinate with internal stakeholder liaisons to ensure public and private partners have the information they need to inform community members about the most up-to-date information about vaccines, treatments, and public health rules.Supervise writers, social media specialists, paid advertising liaison and videographer

Portland, Oregon

Lead integrated communications strategies in support of business objectives. Lead cross-functional teams to align communications strategies, tactics and messaging. Surface issues that could influence brand reputation and develop mitigation plans. Advise senior executives and mentor junior staff on communications strategies. - Co-lead for COVID-19 communications, including developing and updating communications plan; serving as communications liaison on clinical, command center, and vaccine workgroups; writing and editing materials such as talking points, sales communications and collateral, blog posts, website updates, and member communications.- Led communications workstream for implementation of the company's 10-year contract with the Washington State Health Care Authority. Led cross-functional team and drove day-to-day work. Facilitated joint working sessions with client. Identified, communicated and managed cross-workstream dependencies. Ensured quality and timeliness of the work. Provided direction and decision making for overall workstream activities. Met with client several times weekly to agree on approach, deliverables and timelines. Kept workstream leadership and client informed of risks, issues and progress.- Embedded as a member of the pharmacy team to advise on stakeholder communications strategies and tactics to support major initiatives. Develop standard communications protocol for pharmacy initiatives, including stakeholder outreach and member communications. - Lead Cambia’s consumer communications governance team and co-created Cambia’s first Consumer Communications Policy. Worked with cross-functional team of subject matter experts to develop a Consumer Communications Toolkit, which includes writing and design standards, style and usage guide, and a brand quick reference for consumer communications.

Portland, Oregon

Senior internal communications manager supporting Regence’s 2,300-member operations group. Primary communications counsel to Sr. VP of Operations and leadership staff. Responsibilities included extensive change communications and leadership communications planning and execution.

Portland, Oregon

Strategic Communications: Created and executed dozens of communications plans, from small, one-issue plans to comprehensive, firm-wide communications plans involving all major company business units and the executive office. Plans included situational analysis, strategy and tactics, and measurement. Executive communications: Advised senior leadership team on communications strategies, messaging, and audience segmentation. Served as the voice of the CEO, ghostwriting for correspondence, newsletters, speeches, blogs, and other purposes. Created presentations and coached executives on presentation styles. Internal Communications: More than 17 years managing internal communications, including writing and editing copy for executive communications, newsletters, intranet site, and videos. Regularly conducted surveys to assess communications outcomes. Worked closely with Human Resources to develop training materials and write, film, and edit training videos.Crisis communications: Developed crisis management handbook, which included how to manage a crisis. The manual outlines four primary roles: spokesperson, operational lead, informational lead, and communications lead and includes worksheets for each role to facilitate crisis management. Coordinated and participated in media training for senior executives. Served on crisis management team.Media relations: Conducted media outreach, coordinated inquiries, scheduled interviews and prepared executives and staff for interviews. Worked with technical staff to identify unique projects or techniques to propose for media coverage. Successfully pitched stories to trade and local media. Coordinated company advertising.Department management: Managed a budget of $2.5 million and a staff of seven, including people in media relations, internal communications, electronic communications, marketing and graphic design. Trained in Situational Leadership, which focuses on adapting leadership styles to staff development levels.

Coordinated, wrote, edited, and designed project proposals in response to RFPs. Provided graphic design services for projects such as display boards, project sheets, and trade show brochures.

Led redesign of biweekly employee print newspaper with a distribution of more than 70,000 employees and retirees. Served on editorial committee. Served on cross-functional communications team within public and government affairs group. Assisted in the redesign of Amoco Chemical Company's quarterly print magazine. Received cash award for redesign of employee newspaper.

Provided graphic design services in support of employee and client communications. Served on public information team.