Redesigned reputation study and ongoing tracker, along with social media listening and other feedback tools to get more information and in real time. Created reporting and feedback tools to enroll and align local communicators and reward systems to commend those who upheld the company narrative. Seamless, substantiated messaging to Wall Street. Delivered narrative and examples of communications internal & external stakeholders.✅ Delivered digital innovation across the company as I had done in Fuels. ✅ Expanded SEO and lead generation techniques to Polypropylene business. Led branded effort for creation of centralized customer portal, improving customer experience across all businesses. ✅ Increased top of funnel search results for Polypro group +100% and delivered marketing qualified leads for the first time. Strategic Brand Management, Board & Investor Core Narrative, Digital Marketing Strategy, Consumer Insights, Marketing Communications, Sports Sponsorships, Competitive Analysis, Market Research, Product Innovation & Development, Image Management, Technology Commercialization, Key Account Management, Integrated Marketing Strategies, Portfolio Strategy, SEO, Brand Equity Evolution, Negotiations, Social & Digital Marketing

Spearheaded brand management best practices for B2B and B2C business. Led consumer research and differentiation of each fuel brands to build a portfolio brand approach with distinct target/positioning/brand promise/retail image/promotion for each brand.Delivered a new mobile-responsive corporate website and digital strategy to optimize the stakeholder journey to improve odds for search hits and to ensure visual appeal on mobile devices. Led a brand portfolio strategy project to overhaul market strategies. Managed a high-performing team of 35 marketing professionals. Created econometric modeling to gauge campaign effects on sales, to determine the optimal number of brands for the most return with maximum enterprise value ✅ Continually improved advertising message and media effectiveness and set new records for purchase intent scores with each new campaign, increasing top two box scores +8% points to 21% points across campaigns.✅ Delivered $15 million in savings by rationalizing sponsorship investments, maintaining relationships and adding value✅ Launched social media presence and developed digital strategy to build consumer affinity, receiving 42 million impressions in first year, over 100,000 followers, 1,490 posts, and a 6.5% average engagement rate in social posts across brands.✅ Promoted 30% of in-place personnel and nominated 30% for promotions outside group. • Optimized a 1 million bpd business with new strategies and high-performing campaigns for all fuel brands (76, Conoco, Phillips 66, Phillips 66 Aviation).• Received the Phillips 66 Marketing Star Award for B2B retail image program by identifying the most profitable consumer brand targets and crafting messages to drive store volume. ✅ Piloted and launched a new retail image and signature offerings for two brands, effecting ±6% volume growth in gas sales through the most profitable branded channels, producing over $6.5 million in incremental EBITDA.

Created and implemented successful global vision and identity for $1.4 billion Pennzoil & Quaker State business.✅Lubricants leader in global gas-to-liquid initiative; Abated supply and environmental concerns with the design of new technology commercialization strategies for product innovations.✅Managed a $65 million budget • Launched a new prestige brand from Quaker State (“New Q”) which provided a differentiated benefit to the category and exceeded launch volume expectations by 75%.✅Launched Pennzoil SUV, truck & minivan product to 150% above volume expectations. ✅Saved over $42 million by consolidating $250 million annual media buy and conducting a global review.Strategic Brand Management, Board & Investor Core Narrative, Digital Marketing Strategy, Consumer Insights, Marketing Communications, Sports Sponsorships, Competitive Analysis, Market Research, Product Innovation & Development, Image Management, Technology Commercialization, Key Account Management, Integrated Marketing Strategies, Portfolio Strategy, SEO, Brand Equity Evolution, Negotiations, Social & Digital Marketing2001-2003 as Director of Marketing for Pennzoil/Quaker State Company