Uncharted Marketing is an all-encompassing marketing house, specializing in social media strategy & management, email marketing, influencer marketing, event planning, tradeshow strategy & management, print marketing, PR & Media, product launches, and small business coaching/marketing training.The Uncharted Marketing team, called the Collective, approaches every day as a new adventure. With over a decade of experience in digital marketing, PR, and influencer marketing, our owner’s passion for marketing and love of travel and exploration, led to her passion for helping brands, small businesses and influencers, find their maps to success. The Marketing Collective is made up of a team of experienced professionals with in-depth knowledge across all facets of the marketing industry, from SEO & PPC, to graphic design, to video production. No matter what course is charted for you, Uncharted Marketing has the tools to make it happen.Begin your adventure by scheduling a free consultation call: tami@unchartedmarketingco.com

I run and maintain a Wordpress-based website and blog, while showcasing stories of a female traveler. On a daily basis, I use skills learned from over ten years as a digital marketer to maintain, promote, and optimize my blog. These skills include SEO/SEM, web dev/HTML/coding, web design, affiliate marketing, email marketing, copywriting, social media content development and management, photography, photo editing, audience/customer response tactics, Google Analytics analysis, and more. In addition to growing these skills, I've had the opportunity to learn extensively about the travel, hospitality and tourism industry through brand partnerships, endless research, and hands-on travel experience. I've also attended travel conferences and meet-ups and cultivated valuable relationships with top travel influencers, as well as countless representatives of global hospitality brands.

Nexus 21 manufactures TV lift systems and motorized TV mounts for luxury residential spaces.In my four years as Marketing Manager, I created and executed an all-encompassing marketing strategy to broaden awareness to new customers and build customer affinity among a tight-knit group of dedicated product dealers. In addition to managing my in-house team and liaising with other departments and brand partners, I was responsible for the management and oversight of my key vendor team, including highly-trained professionals specializing in the following: SEO & PPC, graphic design, trade show exhibit creative production, video production, and technical renderings production.Being responsible for overall brand reputation management, I was proud to strategize and implement a complete company re-brand and brand voice overhaul in 2017, which ushered in a new era for the brand and allowed us to up-level our presence in the CE industry. The change in status was particularly palpable at the eight major trade shows (both US and international) we attended during my tenure, where we brought home countless product awards. I was responsible for strategy and execution of Nexus 21's brand presence and promotion at these events, as well as at small-scale promotional events hosted periodically by product dealers.  Daily job responsibilities included: Project management for all marketing arms, PR & media relations, social media strategy & execution (Facebook, Twitter, YouTube, LinkedIn, Instagram), product marketing (including product launch strategy & execution), promotional visual assets creation (including management of on-location video & photoshoots), management of all digital and print advertising, management of all digital properties (including website & dealer portal), and management, design & distribution for direct mail campaigns, printed marketing materials and technical sales materials.

I led a small team responsible for managing and maintaining relationships with brand partners participating in ipsy’s subscription sampling service each month. From concepting unique social media activations and campaigns for brands, to collecting and analyzing survey data from subscription participants and providing comprehensive reports to partners, I acted as an advocate for clients through every step of the sampling process. In addition, I oversaw our internal creative/studio and web dev teams on a project basis to execute promotional campaigns and create/distribute high-quality photo and video content to promote brand partner products.

Edelman Digital makes digital a new frontier for trust by helping clients evolve, promote and protect their brand, business and reputation.I led digital content strategy and oversaw daily social content creation for the Adobe Digital Imaging consumer product line (Adobe Photoshop Elements & Adobe Premiere Elements). I also supported the Adobe Digital Imaging consumer & prosumer marketing teams (Adobe Photoshop, Adobe Lightroom and Adobe Premiere Pro) and Adobe Corporate marketing team through oversight of daily editorial calendars and original content creation, digital campaign management, influencer engagement and outreach, social reporting and analytics, and social-focused ad buying. Responsible for developing channel launch/content strategies for new social media platforms, project management of dev and creative for engagement campaigns from conception to completion, identifying and executing on real-time marketing opportunities, event planning and event social support, and paid media strategy and execution. Other client experience (project basis) includes Charles Schwab, Campari (Wild Turkey American Honey, Appleton Rum) and Ghirardelli Chocolate Company.

Weber Shandwick is a global public relations and communications leader.Supported the following accounts: Hewlett-Packard, Netgear, Juniper Networks, eMeter, DataDirect Networks, deCarta and RightNow Technologies. On the traditional side, I participated in team meetings and client calls, wrote and edited press releases, media alerts and abstracts, and pitched to online and print publications. In addition, I managed editorial calendars and conducted outreach, as well as managed the speaking and award programs on multiple accounts. On the digital side, I managed social media calendars (including drafting Tweets and Facebook posts), as well as social response programs. I have used Radian6 to monitor results and consumer/client interaction. I managed corporate blogs, which included drafting and executing an editorial calendar, writing and editing blog posts and actively participating in planning meetings with corporate in-house PR teams.Intern: January - June 2011

Marine Group Boat Works is a full-service boat and superyacht repair facility along the San Diego Bay. As an intern, I tracked media coverage daily, created media clippings for executive review, prepared executive statements and Q&As, and planned and coordinated events and showcases. In addition, I also managed the company’s Twitter and Facebook activities, including drafting posts and attending events to gather images and materials.

The Loughlin Michaels Group (LMGPR) provides strategic public relations and communications to technology companies from across a wide range of industry categories. As an intern, I wrote and edited press releases, formatted and drafted briefing sheets for client use, tracked generated coverage, and researched awards/speaking opportunities appropriate for clients and formatted these for client review. In addition, I participated in training sessions focused on how to secure a speaking opportunity for a client, how to manage social media accounts for clients, and how to pitch reporters.

LEWIS PR is a global public relations agency which works with leading and emerging brands in the most demanding industry sectors around the world, building value through public relations, SEO, and Social Media PR. As an intern, I conducted research regarding reporters and outlets to pitch, created media clippings for client review, formatted and organized briefing books for events and press tours, monitored blogs and social media profiles of clients and competition, and researched awards and speaking opportunities appropriate for clients.