Tammo S. Email & Phone Number

Scotts Valley, Ca, Us

Scotts Valley, California, Us

At Paystand, I am responsible for demand generation and marketing operations, utilizing ABM, digital marketing, organic marketing, and telemarketing to drive sales pipeline and revenue. I manage our SEM ageny, a team of campaign managers, a lead qualification group, and the internal web team. • Develop and execute quarterly marketing plans, set KPIs, measure results• Increased direct sales pipeline generated from marketing activities by 200% YoY• Manage marketing teams in California, Utah, Austin, and Guadalajara, MX

Chatswood, Nsw, Au

As the leader of the global marketing function at OpusXenta, my role was to drive the company's marketing strategy and activities. My responsibilities included brand and awareness, corporate marketing, product marketing, demand generation, and marketing programs. • Managed the re-design and re-structure of the corporate website• Developed and executed multi-channel marketing campaigns, directed SEO and SEM• Managed global and regional marketing teams in US, ANZ, and the UK.

San Jose, Ca, Us

At Automation Anywhere, I designed and implemented worldwide marketing campaigns across 5 timezones, 7 sales regions, and in 9 languages. This included awareness and brand campaigns, demand generation campaigns, field event promotions, and driving attendance to our annual signature event, Automation Anywhere Imagine.• Provided localized campaigns-in-a-box to field marketing and partners, tracked KPIs in Salesforce.• Managed US-based team of campaign managers, content creators, and marketing operations. • Closely collaborated with regional teams in the US, LatAm, ANZ, Japan, and India.• Created sales enablement materials and trained our global field teams on campaign messaging• Provided campaign templates to our partners.

Redwood City, Ca, Us

At Kenandy, I was responsible for the creation of go-to-market plans, messaging, and positioning for our cloud-based ERP solution. I conducted comprehensive competitor and market research, and worked with sales, PM, and engineering teams to shape the product roadmap for market success.• Defined vertical target markets and created specific value propositions for these markets• Developed product content for the website, solution-based collateral, and templates for sales• Trained sales teams on persona-based messaging, pain points, and solution benefits.

Newcastle Upon Tyne, Gb

As the Head of Migration Marketing at Sage, I led the company-wide ERP migration effort, moving ourcustomers from legacy applications to modern Sage ERP solutions. Additionally, I served as the productmarketing lead for Sage 300 ERP, Sage 500 ERP, and Sage Fixed Asset, managing upgrades, productlaunches, and product migrations.

Newcastle Upon Tyne, Gb

At Sage Intacct, I led corporate marketing, customer acquisition, marketing programs, and event marketing. My team handled all inbound and outbound communications activities, SEM, SEO, and e-mail marketing. I was also responsible for managing Intacct's participation, staffing, and budget for key events such as Dreamforce, SIIA on Demand, and Office 2.0.

Broomfield, Co, Us

During my tenure at Webroot, I played a critical role in managing the company’s transition from direct-sales model to a channel-driven approach. My key contributions included designing and implementing Webroot's channel program, effectively recruiting strategic partners, and driving demand through these partners. As a result of these efforts, Webroot successfully cultivated a channel with 10 national and 150 regional partners.

Us

At BEA, I designed the overall demand generation strategy based on our sales goals and company objectives. I managed the development, execution, and measurement of demand generation programs, created and managed campaign-specific micro-sites and web properties, and closely coordinated withthe web team to optimize these sites for inbound lead generation, lead qualification, and sales conversion.

San Jose, California, Us

At WebEx, I was responsible for lead generation, marketing programs, trial user conversion, and allcustomer retention activities across Europe and the US. I hired and trained a customer acquisition team, implemented scalable demand generation processes, and improved the lead-to-close ratio from 6.5% to 10% in less than 6 months. I was part of WebEx's IPO in July 2000.

Campbell, Ca, Us

At Rainmaker, I managed the installed base marketing activities for 15 software clients, including Sun Microsystems, Symantec, Novell and SCO. My team was responsible for demand generation, positioning, warehousing, and pricing for all clients. I was part of Rainmaker’s IPO in November 1999.

Mfa, Business And Marketing

Ba, Marketing And Foreign Trade