Tammy Bird-Scott's Location
Spring, Texas, United States, United States
Tammy Bird-Scott's Contact Details
Tammy Bird-Scott work email
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Tammy Bird-Scott personal email
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Tammy Bird-Scott phone numbers
About Tammy Bird-Scott
Forward thinking Marketing Professional with proven experience working in music, wine, and the oil & gas industries. Skilled in Negotiation, New Business Development, Content Marketing, Branding, Communications, Event Planning and Marketing Strategy. Expertise in various facets of marketing with with a Bachelor of Arts (B.A.) focused in Journalism, Communications.
Tammy Bird-Scott's Current Company Details
Brandback - Creative Marketing Solutions
Marketing and Business Development
Spring, TX, US
Tammy Bird-Scott Work Experience Details
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Marketing And Business DevelopmentBrandback - Creative Marketing SolutionsSpring, Tx, Us
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Marketing & Business DevelopmentBrandback - Creative Marketing Solutions May 2020 - PresentThe Woodlands, Tx• Publicity & Promotions - Customized marketing campaigns with timeline strategies. Individualized based on specific needs and goals: build brand awareness, gain followers, promote events, product launches, brand refresh, or new brand launch to name just a few. Additional services include custom graphics, web banners, social media posts, logo designs, content creation, and email blasts. • Virtual Events & Experiences - Unique, engaging experiences and personalized messaging; from special events to virtual tours, the possibilities are endless.• Branding/Brand Refresh - Conduct comprehensive review of all social channels, digital assets, marketing materials and messaging for brand consistency. Update messaging to meet new business needs as needed.• Web Design - Link to most recent website: www.toscawinery.com
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Marketing ManagerCnc Flow Control Apr 2018 - Apr 2020Houston, Texas, United States• Led rebranding efforts to include the development and design of a new interactive website.• Spearheaded the creation of the first and only company brand video. • Created and wrote script for morale video for COVID-19; received accolades from high level of leadership. • Refreshed old social media pages while establishing a presence in new platforms - initiated consistent social media posting cadence to increase online presence. • Organized metrics and established tracking dashboard to measure performance and growth of social channels, website, and eblast campaigns.• Took photos, created short videos for social media posts and set up YouTube channel. • Established targeted eblast campaigns to capture leads and drive traffic to website/social channels.• Designed and created online advertising and video campaigns to include script writing and set design. • Designed trade show displays, brochures, and all marketing collateral for consistent look and feel.
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Marketing Manager, Americas - Gas And Flame Detection3M - Personal Safety Division Oct 2017 - Feb 2018The Woodlands, Tx• Create content marketing strategy for new gas and flame detection brand• Partner with outside agency and internal team to develop new gas and flame website• Collaborate with key team members in the development and review of new brand guidelines• Work together with sales team in the development of sales tools / support
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Marketing Manager, AmericasDetcon / Tyco Gas & Flame Detection Dec 2015 - Oct 2017The Woodlands, Tx• Directed the internal launch event of consolidating and rebranding five gas and flame detection companies with sites across the US, UK, Australia, China, and Europe• Led the campaign to internally and externally launch rebranding for the Tyco Gas & Flame Detection brand• Collaborated with the global marketing and leadership teams to develop launch events and develop new brand guidelines • Guide the promotion of company loyalty and inspire employees through internal presentations and videos• Supervise the development of external launch presentation including corporate and brand videos• Organized and directed regional external launch event in Houston for customers and distributors to serve as backdrop for announcement of brand globally• Key lead of launch event highlights reel for promotion in social media • Spearhead new brand teaser ad campaign to create excitement and to capture sign up leads• Design recognition walls, promotional items, and giveaways for events• Partner with external agencies in the development of new taglines, advertising campaigns, and collateral templates• Appointed by leadership to serve as company’s iCare Representative, an in-house "Ombudsman-type" position
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Marketing & Communications ManagerDetcon, Inc. / Industrial Safety Technologies Nov 2011 - Nov 2015The Woodlands, Tx• Promoted to Marketing & Communications Manager for parent-company IST to include expanded marketing efforts for four international gas and flame detection companies • Prepared and directed annual IST marketing budget • Designed and executed branding vision for newly established IST resulting in international recognition • Developed and implemented advertising and publicity campaigns (print and online) for IST and its individual companies: Detcon, GMI, Simtronics, and Oldham • Oversaw creation and development of company websites (Detcon and IST), search engine optimization campaigns, and publication of marketing materials• Established social media presence through the creation of IST and Detcon LinkedIn and Twitter accounts• Distributed press releases and product updates to trade publications and media contacts, resulting in free print and online publicity• Organized trade show participation, including booth design and messaging, and analyzed After Action reports to implement improvements and determine show participation• Increased morale and team dynamics through company and team building events• Created product videos including script writing, photo placement, editing, and creative input• Analyzed lead generation campaign results leading to sales or quotes
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Marketing & Communications ManagerDetcon, Inc. 2007 - 2011The Woodlands, Tx• Promoted to Marketing Manager within 6 months based on past success• Formulated monthly comparisons between paid advertising and free advertising leading to ~$72K in free advertising with 15% growth rate per annum over 4 years• Implemented and authored eblast press release program resulting in a 300% increase in web traffic• Collaborated with staff web designer to modernize website, established company’s first social media campaign and implemented selective search engine technology to broaden potential customer base• Developed and implemented company’s first international advertising campaign and press release program which increased company recognition and product branding awareness• Project lead responsible for creating company’s first marketing video on cornerstone product, Model 700 Gas Detection Sensors, which was distributed internationally• Established company team building events, dramatically increasing employee morale over four years• Leveraged advertising leads to spearhead new customer campaign and establish centralized database• Produced monthly marketing reports reflecting expenditures, advertising costs, metrics, and free press• Led brand refresh efforts to include update of company logo, tagline, and product brochures• Organized participation in industry trade shows, researched trade publications and demographics to determine target audience within industry to generate new leads and increase product exposure, designed trade show booth exhibits, promotional items, and coordinated sales team participation
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Freelance Writing, Design & ConsultingWritecopy 1997 - 2006
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Publicist/Advertising Specialist & Asst Marketing ManagerTyndall & Sheppard Air Force Bases 1993 - 1996
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Publicist & Asst Marketing DirectorFlashpoint International & Rap-A-Lot Records 1991 - 1993
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Newspaper Reporter & Feature WriterThe Brazosport Facts & The Daily Tribune 1988 - 1991
Tammy Bird-Scott Skills
Marketing
Marketing Strategy
Marketing Communications
New Business Development
Advertising
Product Development
Account Management
Trade Shows
Social Media
Corporate Communications
Product Marketing
Proposal Writing
Business Development
Media Relations
Budgets
Marketing Management
Strategic Communications
Business Strategy
Manufacturing
Online Advertising
Internal Communications
Event Management
Project Management
B2b Marketing
Crm
Instrumentation
Strategic Planning
Press Releases
Public Relations
Copywriting
Online Marketing
Microsoft Office
Sales Management
Brand Development
Energy
Project Planning
Negotiation
Team Leadership
B2b
Direct Marketing
Competitive Analysis
Strategy
Digital Marketing
Social Media Marketing
Key Account Management
Product Management
Salesforce.com
Promotions
Conferences
Budgeting
Tammy Bird-Scott Education Details
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Journalism, Communications
Frequently Asked Questions about Tammy Bird-Scott
What company does Tammy Bird-Scott work for?
Tammy Bird-Scott works for Brandback - Creative Marketing Solutions
What is Tammy Bird-Scott's role at the current company?
Tammy Bird-Scott's current role is Marketing and Business Development.
What is Tammy Bird-Scott's email address?
Tammy Bird-Scott's email address is ta****@****yco.com
What is Tammy Bird-Scott's direct phone number?
Tammy Bird-Scott's direct phone number is +171355*****
What schools did Tammy Bird-Scott attend?
Tammy Bird-Scott attended Southwest Texas State University.
What are some of Tammy Bird-Scott's interests?
Tammy Bird-Scott has interest in Education.
What skills is Tammy Bird-Scott known for?
Tammy Bird-Scott has skills like Marketing, Marketing Strategy, Marketing Communications, New Business Development, Advertising, Product Development, Account Management, Trade Shows, Social Media, Corporate Communications, Product Marketing, Proposal Writing.
Not the Tammy Bird-Scott you were looking for?
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Tammy Bird-Scott, MS, RHIA
Healthcare It Manager/Him Manager/Health Information Management/Revenue Cycle/Epic Implementation/Project Management/Team BuilderDetroit Metropolitan Area
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