Purpose and Scope: Manage sales and grow revenues for the Harford Airport Fairfield Inn & Suites by Marriott and Fairfield Inn & Suites in by Marriott Worcester / Auburn. Forecast revenues and profitability, promote properties to attract business, and coordinate bookings. Spearhead special initiatives to increase market share and brand awareness. Organizational Impact | Contributions: Continually and proactively focus on sales opportunities. Perform cold calling, promptly follow up on leads, and maintain a robust pipeline. Assist prospective customers in determining needs that include meeting space, banquets, catering, and other revenue enhancements. Close deals to maximize profits and facilitate future business.

HelmsBriscoe is the global leader in meetings procurement, saving customers time, energy, effort, money and resources. Efficiencies and effectiveness are outcomes. Our client centric and supplier agnostic approaches are magnified through recognized purchasing principals, global distribution, experience and expertise. Organizations with the smallest of meetings to the world’s largest benefit while maintaining full control over the entire process. Our brokerage based model allows for unbudgeted use without contracted commitments, providing clients with professional expertise without increases in costs. Minimum requirements: ten overnight guest rooms per meeting. Industries served: Corporate, Government, Not for profits

Inspired trust and confidence in corporate decision makers and secured a $3M contract with American Airlines for Radisson Hotel.Increased revenues and RevPar share for 7 properties of the Welcome Group; achieved 12 point rise in the RevPar index in 90 days at the Hartford Hilton. Chosen to troubleshoot problems at under-performing Hilton Hotels properties; resolved service issues and won back lost clients for the Hartford Holiday Inn Express.Proven financial acumen with track record for 30/60/90 forecasts within 3%; earned Manager of the Year honors with Holiday Inn.; Purpose and Scope: Delivered energy, insight, marketing / sales expertise, and leadership vital to meet market, revenue and profitability targets for 9 franchise properties by promoting Hilton Garden Inns, Hampton Inn and Homewood Suites brands. Completed 14-30-60-90 day forecasts and RFPs; set all rate restrictions, and spearheaded growth initiatives. Facilitated collaborations and led weekly revenue meetings. Monitored performance; solved problems and made reports.Organizational Impact | Contributions:Introduced business plans on track to achieve all goals; worked with online travel agents (OTAs); loaded all groups and weekly pick-up reports; ensured compliance with brand standards. Reports used for evaluation of rate positioning included Hoteligence 360, Rubicon, STR, and Brand Tools. Other responsibilities included developing rate strategies, auditing systems to ensure rates were correct, revenue maximization, setting group rates and ceilings, and evaluating all local and corporate accounts to ensure correct rates applied and what rates strategies would be applied the following year. Duties also included displacement analysis and creating and building packages.

Purpose and Scope: Catalyzed revenue growth across 7 properties and multiple brands. Studied reports and evaluated market conditions in Colorado, Virginia, Connecticut and Massachusetts. Developed targeted strategies and coached sales staff. Contributed to budget and marketing plans. Managed rates, restrictions, group ceilings and track denials. Increased revenues and RevPar share for Marriott Courtyard and Fairfield Calexpo, Quality Inn, Holiday Inn and Holiday Inn Express properties; reviewed Rubicon and Hoteligence reports.

Purpose and Scope: Devised selling strategies that generated new clients for 2 Hampton Inn properties. Formulated annual marketing plans and budgets. Set rates and designed appealing product packages. Cultivated partnerships and maintained critical business relationships. Executed special projects including hotel openings and troubleshooting.Appointed to open and manage sales for a new hotel in 2008; built property databases including GDS; led change that grew revenues for other hotels and established new businesses.Obtained new clients and negotiated yearly and group rates. Brought STR report to #1 or #2 in 3 consecutive years for 3 Hampton Inn and Homewood Suites properties through 2008.

Attracted new business; resolved service issues, won back all lost clients and retained existing accounts; completed yearly marketing plan, budget and RFPs.

Kept forecasts within 3%; set group rates and ceilings, price meeting rooms and banquet menus, and established transient rates; motivated the sales team; negotiated key group, corporate, and transient contracts.

Increased RevPar index 12 points in 90 days at the Hilton Hartford (380 rooms); tapped to take on new challenges in 2000 after successfully managing the 200-room Doubletree Bradley Airport Hotel.