Tammy Burns Email & Phone Number

Toronto, On, Ca

Manage the daily publishing efforts for Erika.com, a personal finance website dedicated to helping people make smarter financial decisions with confidence: "We hack the fine print so you don't have to." Organize monthly editorial calendar, review pitches and assign stories, oversee a network of freelance writers, edit and write daily content, and coordinate content efforts with SEO, social media, and marketing teams to ensure brand alignment.

Write blog posts, email campaigns, and reports to highlight the latest research regarding employee engagement and workplace best practices.

My freelance career has spanned two decades, covering content for both print and digital media, and in the form of both editorial and content marketing. My writing and editing has appeared in a variety of Canadian and American publications, including the Toronto Star, The Globe & Mail, Hamilton Spectator, Afar, Taste & Travel, Travel+Escape, Eat Drink Travel, Cottage Life, Dolce Vita, Lush Luxury, The Circumference, Diabetes Dialogue, Fortune, Great Place to Work, Benefits Canada, Advisor’s Edge, ConsumerAffairs, Greedy Rates, Remoters, Bar & Beverage Business Magazine, Western Restaurant News, Western Grocer, blogTO, Toronto.com, NOW Magazine and others. Writing samples are available at www.tammyburns.ca/portfolio.html.

Write email marketing copy to promote tour themes and destinations.

Work with the content director, SEO team, and marketplace to plan and publish personal finance-themed content (including banking, credit, debt management, budgeting, and investing), with a focus on consumer advocacy and education. Prepare article briefs, edit and fact-check assignments, liaise with freelance and in-house writers, plan editorial calendar, manage freelancer budget, and ensure all content is optimized for both search and user experience.

Global

Manage the editorial workflow of Money Under 30, an educational personal finance publication targeting Millennials and Gen Z. Brainstorm, edit, and write articles; conduct keyword and trends research; onboard and oversee a roster of freelance writers; coordinate editorial content with compliance and affiliate teams; troubleshoot website tech.

Global

Oversee all brand copywriting, including writing and editing content for landing pages, product descriptions, eDMs, SEO, digital ads, video scripts, and the Intrepid blog, The Journal. Manage an international team of copywriters and collaborate with other departments to ensure consistent brand messaging and tone of voice throughout all marketing touchpoints. Report monthly on blog traffic results and audience engagement.

Global

Manage the Direct Sales and Marketing Team of Urban Adventures (Intrepid Group), a global day tour operator specializing in local experiences and responsible tourism in 165+ cities. Oversee staff and develop overall strategy, which includes digital marketing, campaigns, content, social media, PR, partnerships and product development. Monitor the team's sales targets and growth goals. Work with the industry sales team and Intrepid to coordinate direct and industry-focused marketing efforts. Coordinate with the product and ops team to provide marketing support to local operators in all our destinations.

Toronto

Coordinate digital content marketing efforts for Urban Adventures (Intrepid Group). Write and edit website copy, blog posts, articles, press releases, and other written material for both business-to-consumer and business-to-business marketing efforts. Plan editorial calendar, oversee international team of contributors, and ensure ongoing content production. Work with staff and partners around the globe to promote the Urban Adventures brand.

Toronto, Canada Area

Manage the online digital component of Travel+Escape, Canada's only travel-focused television channel. Oversee team of freelance bloggers and contributors, review and assign story pitches, write and edit travel stories for online publication, manage social media efforts, monitor website and social media analytics, and work with sales, marketing and programming teams on branded editorial content and digital tie-ins for television shows.

Toronto, Canada Area

Oversee team of bloggers for online digital component of the Travel+Escape television channel. Assign and edit article submissions, write travel news stories, monitor website analytics and social media campaigns, and liaise with marketing and television programming teams.

Maintain the BenefitsCanada.com website and social media accounts. Research, write and edit articles and daily news briefs, edit blog posts, interview industry experts, attend and report on industry events, recruit new writers, compile and edit the daily e-newsletter and prepare other online content as needed. Research and write articles for the print edition of the magazine.

Copywrite digital marketing materials, including banner ads, takeover ads, website copy, email campaigns and social media communications. Work with clients, project managers and creative teams to develop digital marketing campaigns for a variety of clients, including Chrysler Canada, Mazda Canada and the National Ballet of Canada. Edit business proposals, project plans, budget proposals and other communications.

Edit articles and commentary for the legal and business sectors, with specialization in employment law, human resources, occupational health and safety, environmental law and securities. Perform various editorial duties, including research, writing, copy editing, proofreading, fact checking, indexing and SGML tagging for online publication. Perform project management duties, including scheduling deadlines, monitoring workflow and working with authors and staff to ensure publication schedules are met. Propose new product developments and enhancements, work with marketing staff on product launches, attend customer interviews to assess satisfaction levels and perform competitive analyses against competing publications. Create documentation on production processes for training and precedent purposes.

Prepare and edit documents for courts and legislature. Respond to queries from the public and client offices regarding government programs and court proceedings. Member of The Comet Editorial Committee: write and edit articles for Ministry newsletter. Member of Staff Education Committee: organize training sessions and educational workshops for staff members. Act as director's executive assistant on periodic basis: review requests from client offices and delegate to counsel, review media clips and maintain database of contentious issues, act as liaison between Ministry branches and attend communications and marketing meetings.

Prepare and edit legal documents and correspondence. Schedule court appearances, meetings and travel arrangements. Maintain written and verbal communication between counsel and field inspectors. Review incoming investigations, enter charges into database and delegate cases to appropriate counsel for prosecution.

Certificate, Magazine Publishing

Activities and Societies: Staff writer for Nightviews, the continuing education newspaper

Bachelor Of Arts, Specialized Honours, Psychology

Activities and Societies: Peer Advisor, Vanier College