As EVP, Growth and Client Experience I lead Connected’s Marketing, Sales and Client Service function. Responsibilites include: - Growing the Connected business in ways that drive our vision- Determining where-to-play in chosen markets and how to go-to-market ("service-market fit")- Establishing a winning service design - Aggregate demand planning, reporting and forecasting

As the Director of Client Experience Strategy and Innovation at Tangerine I was responsible for leading a team to ideate, design and execute Tangerine's new banking experience while stewarding the organization through the transformation required to become Client lead.

As the Head of Brand Experience, Digital and Measurement I was responsible for the overall output and management of the brand experience, digital and analytics groups at john st. • Partnered with the head of digital production transformed john st. from a traditional agency to a full service digital agency. Resulting in john st. being recognized as digital agency of the year in 2013. • Developed creative integrated communication and channel strategies for a portfolio of clients • Responsible for measurement and optimization across including the development and launch of livemetric john st.’s proprietary measurement tool • Created and lead john st.'s social media practice including social content development and community management • Core member of business development for john st. • Thought leadership and strategic architecture including consumer trend predictions and analysis, consumer and customer journey mapping and platform and product innovation Clients: TJX Canada, Kobo, Mitsubishi, ING Direct Canada, WWF Canada, Tata Global Beverages

As a senior member of the Fjord team, I lead a team of interactive specialists in building a strong client rapport, interactive strategic planning and proactively growing client business.ResponsibilitiesLead Client’s interactive marketing communications strategy Achieve high level of client satisfaction levels by anticipating needs, providing service and delivery of superior insights into their businessRecognize and pursue business-building opportunitiesBudget and Revenue management Oversee creative product development and execution