Led the development and enhancement of cross-border fulfilment channels to Thailand and Vietnam, ensuring competitive solutions in the dynamic e-commerce landscape at Shopee Singapore.Managed the Tax domain for Shopee Logistic Services, overseeing multi-market tax processes to seamlessly adapt to evolving logistic tax policiesDrive development for the Air Waybill streamlining process by crafting and maintaining project timelines, BRDs, ensuring requirements with development teams, performing UATs, and live tests, achieving a 10% reduction in parcel costsEnsure holistic solutions by working collaboratively with cross-functional teams and stakeholders including Business, Country Product teams, Third-party Logistic Vendors, P&L, Warehouse Ops, Seller & Customer Support, and developers to drive implementation

Boosted MAU for Q2 by 56% through competitor and cohort analysis to update our product strategy, resulting in the implementation of feature improvements that solve our weak touchpoints in the customer journeyImproved Demo feature completion by 29%, and eventual Session Builder usage by 14% by planning, designing and executing multivariant tests on the feature’s flow, UI, and information strategyHeaded requirement gathering across all departments to build a roadmap that achieved 85% of our intended goals for the feature releasesFormalised 3 MOUs by formulating the aware audience go-to-market strategy resulting in the crafting and teaching a training programme which boosted understanding of the UVPs of the appLed and delivered more than 70 new features, ensuring the quality of design through liaising with experts in the respective areas, testing, upkeep of the design system and smooth hand-off processes with the software engineers

Capitalised on opportune timings through research on market trends and the board game industry ensuring planning for all events and social media campaign were seasonableCreated impactful email assets for Black Friday sales which resulted in a tripling of sales that week Designed the hero images and banners for a Kickstarter campaign that was fully funded within 33 minutes

Assisted in design direction and execution of creative assets of a sales pitch that led to the successful closure of a million dollar business dealConceptualised recruitment merchandise intended for a Singapore-wide recruitment drive

Created infographics to inform clients on the company’s proposals, revamped the website, and developed its online library, ensuring the smooth running of business processesCommunicated with the relevant companies and individuals leading to successful CIO networking events and meetings

Crafted and taught classes in Mathematics and Physical Education, teaching in a class size of 40 students at a timeShowed leadership and communication skills which resulted in positive relationships with students and colleagues alike