Client Acquisition and Management: Identify and cultivate new business opportunities, build strong client relationships, and manage client expectations.Strategy Development: Develop and implement comprehensive marketing strategies that align with client goals and industry trends.Team Leadership: Mentor and guide team members, fostering a collaborative and high-performing work environment.Financial Management: Contribute to financial planning and budgeting, ensuring the agency's profitability and growth.Business Development: Identify and pursue new business opportunities, including partnerships and collaborations.

Lighting One is a division of CCA Global - Internal promotionResponsibilities• Team Leadership & Strategic Development• Direct management of the internal marketing team to deliver consistent and high-quality messaging centered around engaging the Lighting lifestyle through inspirational content and active experiences• Relationship development and project management with third-party service providers and vendors to execute marketing projects and campaigns• Drive the development of all future programming and communication strategies on behalf of the organization in conjunction with the marketing team and senior management• Develop an ongoing and intimate knowledge of the Lighting industry and experiences to ensure that all marketing efforts are aligned with the our member’s brand• Proactively research and analyze opportunities for brand development to engage the organization’s target audiences• Gather and analyze data for reporting on consumer behavior and identify key performance metricsProject Management & Advertising• Source, analyze and recommend paid and earned media opportunities across a variety of mediums to promote our member’s programming, products and services• Identify, purchase and execute all paid media opportunities on behalf of the our member’s brand in conjunction with the marketing team• Drive the planning and execution of all marketing deliverables to ensure on-time execution and alignment with brand standardsCreative & Digital• Work with internal and external creatives to produce inspiring and relevant content centered around the Lightings including short films, written stories, photography collections, journals and other forms of content• Oversee our member’s digital assets including websites, social media, e-commerce and other platforms• Continuously analyze our member’s audience and communication mix, including acquisitions and behaviors, across all platforms

*Responsible for supporting marketing operations by strategically managing the digital tools and systems used for helping customers discover and connect with CPH products and services, and positively influencing customers with the mission of CPH while meeting business plan objectives and maintaining financial sustainability.*Develops and implements a comprehensive e-commerce strategy to drive web sales utilizing best practices in online shopping, SEO, paid search, paid social media, remarketing, and marketing automation.*Analyzes online activity in relation to traffic acquisition, sales, conversions, a/b testing, and reporting.*Researches market to discover new e-commerce trends and technologies.*Serves as primary liaison for e-commerce efforts.*Oversees strategy and implementation of tracking codes*Manages e-commerce functionalities and backend tools of 3rd party websites.*Trains e-commerce staff in scope and functionality of web technology, systems, processes, and solutions.

Developed and executed data-driven digital marketing strategies: Conducted market research, identify target audiences, analyzed competitor landscape, and recommended optimal channels and tactics (SEO, PPC, social media, email marketing, content marketing).Managed and optimized digital marketing campaigns: Created compelling content, implemented targeted advertising, monitored performance metrics, adjusted strategies for maximum ROI, and reported results to clients.Stayed ahead of the curve: Maintained awareness of the latest digital marketing trends and technologies relevant to the healthcare industry.Adhered to healthcare marketing regulations: Ensured compliance with HIPAA and other relevant regulations throughout all marketing activities.Manage client relationships: Establish clear communication channels, proactively address client needs, and provide regular updates and consultations.Delivered measurable results: Tracked key performance indicators (KPIs) such as website traffic, lead generation, brand awareness, and patient acquisition, demonstrating the impact of our campaigns.

•Developed and built the Adorable Essentials trademarked brand, from inception to over 350,000 social media followers.•Integrate digital resources to create and enhance marketing campaigns including web, email, video, SEO/SEM and social media, in partnership with an external agency. • Managed and coordinated projects with consultants and contractors. •Manage digital marketing initiatives, including the marketing calendar, email campaigns, content updates, partnerships, and product and campaign launches.•Optimize Shopify website for speed, UX, traffic, conversions, revenue and other key metrics.•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.•Leverage data, analytics, insights, and metrics to guide digital strategy and execute compelling, value-add marketing programs through the marketing funnel.•Enhance and further build social media presence.•Ensure excellence by staying current with digital innovation and trends to deliver high-quality customer experiences; recommend process improvements to enhance team competencies; brainstorm new and creative growth strategies.

VP OF SALES & BUSINESS DEVELOPMENT• Provided extensive assistance and support to companies in the healthcare industry in growing their business through management consulting and marketing agency services.• Operated with a strong focus on driving the development and implementation of a comprehensive internal and external marketing and retention plan to increase revenue and profit.• Prospected for, identified, and capitalized on a wide range of key leads and opportunities, as well as pitching and presenting Points Group & Blue Baden capabilities and solutions while closing new business.• Led the creation, development, and presentation of sales presentations, proposals, and other sales documents based on data that determined client challenges, needs, issues, and solutions.• Handled the coordination, production, and execution of contract documents and developed alternate contract models to meet client needs and business objectives.• Devised, developed, and implemented strategies to allow for the meeting of sales, market share, account retention, and market growth targets.• Drove the development and maintenance of current and accurate databases and pipelines related to sales and marketing.

CLIENT SERVICE ANALYST• Served in an integral role by administering medium-to-high revenue generating customer accounts by collaborating with Account Executives, business leaders, and upper-level management.• Focused on meeting client HR and payroll requirements on an ongoing basis to allow for maximum success and satisfaction.• Partnered closely and collaboratively with internal support teams to initiate investigations and allocate duties for commencement of projects for software and mainframe customization.• Navigated the organization and coordination of critical account meetings and cooperated with clients to improve aspects of program inefficiencies.• Charged with operating as a key member of the Diversity Team for Ceridian Corporation’s St. Louis offices.

• Orchestrated the organization and coordination of speed dating events to allow single people meet face-to-face with like-minded people to spark conversations and possible romance.• Planned and coordinated all events.

MANAGEMENT TRAINEE/ANALYST• Provided supervision, leadership, and direction to the Client Services team and designated accounts. • Guaranteed the consistent and continuous meeting of standards on quality, productivity, and customer service.• Collaborated and communicated effectively with the Director and Relationship Managers to ensure success.