I am thrilled to announce that I have accepted the position of Director of Marketing at Taco Mac!My journey with Taco Mac started 25 years ago, as an eager 16-year-old working my very first restaurant job. Later, I became a server during high school and college, and it was during those years that my passion for marketing began to take shape. Taco Mac is the company that inspired me to pursue a degree in marketing, and I could only dream of one day holding this role.Fast forward to today, after years of hard work, determination, and experience, I am humbled and overjoyed to have this opportunity. The past few months as a consultant have been nothing short of amazing—we’ve launched incredible programs that have laid a strong foundation for the future.I am honored to officially become part of the Taco Mac family and excited for the road ahead. Let’s go, Team Taco Mac!

With over 20 years in marketing, beverage, and sales, I specialize in transforming brands and strategies into market leaders. My career has been dedicated to crafting and executing innovative marketing strategies that align with corporate objectives while driving substantial revenue growth and expanding market share.As a seasoned executive, I bring a comprehensive skill set in brand development, strategic marketing, and cross-functional leadership. My approach blends creative vision with strategic acumen. I am adept at leveraging data analytics to inform decisions, optimizing digital marketing efforts, and managing impactful public relations campaigns. My collaborative style fosters empowered teams and drives results that exceed expectations.Key Strengths:Brand Development & Management: Elevating brand presence and market positioning.Strategic Planning: Designing and implementing marketing strategies that align with business objectives.Beverage Marketing: Crafting targeted strategies for the beverage industry to drive growth and engagement.Technology Integration: Utilizing tech advancements to enhance marketing effectiveness and efficiency.Loyalty Marketing: Developing programs that build customer retention and brand loyalty.Data Analytics: Leveraging data insights to drive informed decision-making and optimize strategies.Digital Marketing: Leading cutting-edge digital campaigns to maximize reach and impact.Public Relations: Managing communications to enhance brand reputation and visibility.Creative Direction: Leading innovative campaigns that resonate with target audiences.Team Leadership: Building and guiding high-performance teams to achieve exceptional outcomes.Partnerships & Media Relations: Forging strategic alliances and managing impactful media initiatives.Product Development: Overseeing the creation and launch of new products to meet market demands.Let’s connect to explore how we can collaborate and drive success together.

Regional Marketing Director for the Mellow Mushroom Franchise Group in Nashville and Franklin, Tennessee & West Palm Beach, Florida!Plan, implement and execute all marketing and PR strategies for Franchise Group. ● Participated in all national and company-wide initiatives to raise sales. Ranked in all (4) locations within top 10 inentire franchise● Ideation, Creation and Implementation of social media campaigns, strategies and activations for all locations withinregion● Increased SMS and e-club loyalty programs over 450% in first 60 days● Implemented catering program, raising sales over $260,000 annually● Coordinated graphics and marketing strategies for a unique and competitive business approach in the Tennessee andFlorida Market● Developed event sales program for entire company and local franchise group for Nashville’s unique market venue● Partnered and coordinated with local organizations, schools, CVB’s, CVC’s and distributors to plan and implementtraffic driving and return programs for all locations.● Implemented and directed live entertainment and local partnerships for tourist driven market

Implement and coordinate all marketing strategies for all locations. Work directly with Uncle Maddio’s Franchise Partners andOperations teams to implement local and national marketing projects to help drive sales, guest count and create brand recognitionon a local store and national level.● Created, organized and implemented Local Store Marketing program, toolkit and training which raised region sales to14.6% in less than 6 months● Coordinate marketing efforts of new store openings; maximize market introductions with consistent brand quality,resulting in a return of 68% during the Grand Opening time-frame● Created and implemented a system-wide per person average program, increasing that average to $1.20 and asystem-wide sales lift of 3.4%● Planned and implemented a trial program that resulted in 60% redemption for first time visitors, resulting in a 40%return and a conversion to loyal customers● Planned milestone anniversary marketing event that drove a 16.8% return in net sales, 70% return in loyalty spend and180% return in guest traffic● Enhancing current loyalty, guest satisfaction tools, email marketing and PR strategies for maximum value, brandawareness and reach

Directed all marketing activities for corporate and franchise locations, including national and local promotional campaigns, advertising campaigns, product rollouts, PR strategies, endorsements, media activity, analytical driven strategies and digital and social media platforms.• Developed annual promotional calendar for 2016 including national promotions, local store marketing opportunities and digital strategies• Identified and implemented strategic digital and social media program and platforms increasing engagement• Developed beverage marketing program, menu strategy and national account vendor program for growth opportunities• Managed strategy and negotiation tactics and programs for co-owner Drew Brees

Created and executed over 30 result-oriented national food and beverage marketing programs, planned and executed 5 nationalfranchise conferences, developed and implemented national digital loyalty programs and managed the company’s PR campaignsfor over 180 units in 22 states.● Developed all promotional campaigns from concept to execution for over 30 national marketing beverage promotionsand award winning campaigns● Hired several agencies for creative, high-quality on brand work for several promotions, including award winningcampaigns● Planned and executed annual national promotion calendar for franchise system● Planned company-wide 40th anniversary promotion with a 3,000% increase in product sales over the prior week, 340%increase in in same day sales, 94% increase in comp sales in stores open 18 months or longer and 1⁄4 million beers werepurchased in one day● Lead and developed company-wide digital loyalty application and pilot program for 24 stores which producedoutstanding industry results; 24,000 registered users, 44% users active within last 120 days, $850,000 in apptransactions, 15,000 rewards redeemed, $30.48 average check when using app, increasing check average $4.16● Developed vendor relationships and partnerships to grow the promotional program through creative and dollar support● Assisted with menu development ensuring company was ahead of and in line with industry trends and standards● Developed Mellow Mushroom Franchise Conference and implemented over 5 conferences with attendance of 500 plusparticipants from the franchise, vendor and corporate channels, most recently 100% vendor funded● Planned, organized and coordinated NFL, MLB and PGA promotions

Planned, organized, and coordinated the overall public relations activities, POS and loyalty programs evaluating corporate image and desired impact, developing innovative promotions and positive media relations to increase recognition and credibility, and monitoring process to ensure compliance with identified goals and objectives. • Restructured, developed and implemented central database (CDM) for company-wide POS system, Aloha, resulting in data driven reporting• Developed and executed national gift card program strategy in over 150 locations in 22 states• Developed and implemented promotional program, strategy and partnerships for all locations resulting in over 85% participation when optional

Developed, supervised and trained franchise system with new store operations, Aloha POS system and local store marketing opportunities.• Developed and executed front of the house training program for 13 franchise locations• Implemented POS training program for franchisees and managers pre-opening• Identified and assisted over 100 locations with local store marketing and event opportunities• Restructured and executed over 120 beer club local store loyalty programs