Responsible for creating and publishing online content that aligns with FortisBC's goals, brand message, and overlapping target audiences. This involves various duties such as:+ Develop and manage digital content strategies.+ Collaborate to create engaging and effective content for websites, social media channels, blogs, email campaigns and other digital platforms.+ Work collaboratively with designers, writers, and other communications professionals to ensure high-quality content.+ Analyze website and social media analytics to determine how well content performs.+ Stay up-to-date with trends in digital content creation and management.+ Ensure compliance with search engine optimization (SEO) and accessibility best practices.+ Train and educate team members on effective digital content strategies.

Fostering strong relationships with internal business partners at various functional levels to identify external communication needs. Connect our communications team and business partners to provide proactive and reactive communications solutions for any issues that may arise.+ Responsible for developing and implementing strategic communication briefs that provide direction for the internal communications team and external vendors to execute. + Work closely with the creative, digital, events, corporate communications teams and external vendors to encourage them to explore new communication tactics and to stay ahead of new ideas and technologies. + Proactively monitor and optimize projects and lead post-mortems.

Partner with internal business units to strategize, and implement results-oriented creative concepts that includes creating assets for large-scale, cross-channel campaigns.+ Developed and executed a comprehensive and award-winning Renewable Natural Gas creative strategy. The resulting campaign exceeded expected customer sign-up KPIs.+ Lead the creative and implemented a new home show booth concept that has been the longest-running booth design in company history. The creative strategy was built upon giving booth staff and guests visual conversation starters and providing educational touch points.+ Integral part of the website re-development team; created landing pages and illustrations and assisted in developing and implementing the content strategy.+ Developed creative concepts for a multi-channel corporate re-positioning campaign and continued with the project to complete creative assets. + Focus on relationship-building with team members and business units, leading to more strategic communications.

As the principal designer of a boutique design studio, I collaborated with entrepreneurs and marketing teams to create visual solutions, leading each project from concept to completion (initial discovery meetings, idea presentations, revisions to completion and quality assurance). + I discovered a niche in the market, and some of my business focused on branding for Vancouver wedding industry entrepreneurs. I created an efficient and repeatable customer journey to guide my new clients through the process of developing and implementing a new brand and assets for their companies.+ Client roster included the City of Surrey, Gordon Food Service, 7-11, FortisBC, TYBO Construction and the BC Landscape and Nursery Association.

As the senior in-house designer, I was part of a cross-functional comms team responsible for creating all corporate communications materials. Worked to develop a coherent, dynamic, professional brand and materials, including direct mail postcards, trade show displays, and annual reports. + Streamlined the project management process by creating a docket system, priority ratings and client/project worksheet.+ Further developed my ability to work in teams and independently+ Managed multiple print and web-based projects concurrently+ Collaborated with printers, copywriters, marketing teams and web developers