At Finch Brands, Tammy spearheads brand experiences aimed at transforming businesses, fostering loyalty, and cultivating brand champions. Her multifaceted role encompasses brand development, packaging, campaigns, physical environments, animation, and video direction. Tammy actively collaborates on strategy and business development initiatives from ideation through pitch presentations. Her passion for promoting collaboration and creating an environment where team members can grow and influence projects fuels her enthusiasm to inspire the best in those around her every day.

Recognized for her ability to unite creative thinkers with business leaders. Collaborate with cross-functional teams to identify and translate complex problems into actionable solutions. Inspire and motivate people around her.Lead with humility and compassion. Constantly challenge the status quo.Sing 80’s ballads at the top of her lungs. Tammy works with multi-disciplinary talents ranging from design and analytics to CMO’s, economists, farmers, (yes farmers) founders and scientists. Her entrepreneurial spirit ignites her passion to support emerging purpose-driven brands and mentor founders on building their brand, their pitch deck and execution of pitch delivery. She is at her best when she is leading and supporting teams to drive smart brand narratives through content, experience, and strategy, striving daily to create beautiful work that drives conversation, conversion and action.

As a Creative Director for Landor & Fitch, Tammy was tasked to build and directed an international team dedicated to serving Proctor & Gamble while collaborating, and directing teams across the US, India, UK and Mexico. Working with brands like Starbucks, Schwan’s and Visit Pittsburgh.

As a protein-loving triathlete and a climate change advocate, Tammy decided to “be the change she wanted to see in the world” by creating a climate-friendly food brand unlike any other on the market. With crave-worthy products (like cookies!) and a focus on positive climate impact, and the mission to challenge Gen Z’s perceptions and adoption of alternative food solutions.The realization of Harmony Cricket, from its conceptualization to its presence online and in select retail shelves, transpired in under two years amidst the challenges posed by the COVID-19 pandemic. Tammy assumed sole responsibility for orchestrating every facet of the venture, including conceptualization, market analysis, product formulation, packaging design, branding, and perfecting her pitch.Bolstering her journey was the invaluable participation in the prestigious accelerator program, Impact SKU. This unparalleled platform facilitated direct mentorship from accomplished executives occupying C-Suite positions, elevating her businesses go-to-market strategy, fine-tuning her approach to navigating industry dynamics and deepening her passion for strategy and insights.

Flygirl Creative was a women-owned design agency focused on retail, hospitality and environmental design. As Chief Creative Officer, I built a business-minded creative culture, grounded in client goals, leveraging the powerful combination of strategic + creative thinking. As Co-Founder, I led business development, operations and day-to-day business/financial management.Clients:Retail: Christoper and Banks, Beats by Dre, Lifepower Yoga, TMBRRestaurants/hospitality: St. Paul Grill, St. Paul Hotel, Pazzaluna, Tria, Kendall’s Residential/properties: Encore, East End, Paxon, The Vicinity, RiverwalkYou can see more at: https://flygirlcreative.com

I built and led Christopher and Banks’ internal creative team, and helped propel a massive brand and marketing transformation. Our efforts reversed a 5+ year trend of stagnant sales, achieving year-over-year sales growth, store expansion and an increased customer demographic.Other accomplishments include:• Pioneering an evolved brand vision and and design toolkit designed to elevate the brand’s fashion POV• Managing the department and day-to-day needs of our in-house creative department• Guiding the retail-paced execution of sales-driving, integrated communications• Leading our external agency as creative liaison and “client” • In partnership with the CMO, guiding the vision, strategic marketing plan

Boom Island was a 14-person retail-driven design agency. We became one of Target’s go-to design agencies, sought after for our trend-and-design-forward packaging, branding and communications. As Co-Founder, I was the “boom” of the company - attracting and winning new business; deepening and influencing client relationships and setting the creative vision for our work and Agency.Clients: Target, Best Buy, General Mills and emerging brands.