Director, Demand Generation, Sales Operations, Strategic Alliances
CurrentResponsible for creating and managing outbound Account-Based campaigns- Direct a team of 2 Sales Development Reps scheduling 20 to 25 qualified new business Discovery Meetings a month for complex sales- Manage outside vendors to execute content projects to support hybrid Account-Based Marketing campaigns- Manage partner MDF budgets to support co-branded content and outbound campaigns- Generated $35 million in pipeline within 18 months- Built a database within Salesforce of target accounts in Commercial, Federal, State, and Local Government- Developed workflow, reporting, and dashboards in Salesforce CRM to support Senior Management and corporate initiatives- Administer third party sales intent tools (Autopilot, Kickfire, Zoominfo, Hubspot, CJIS, Terminus) integrated with Salesforce to support outbound campaigns- Serve as the Salesforce Administration responsibilities supporting 25 users- Partner Alliance support to the SVP of Business Development with a primary focus on Microsoft, Amazon, Google, Micro Focus- Collaborate with partners outside sales teams to develop a strategy and account mapping to build pipeline