Tammy Yeh Email and Phone Number

◆Combine multiple of advertising strategies not only increases website traffic by 10 times, but also reduces the bounce rate from 90% to 75%. Successfully improve the quality and quantity of traffic.◆Accurately analyze the target audience, convert professional words, and supervise the production of high-quality materials. Optimize the product description map on the official website to enhance the professional image, and gain the trust of consumers. Rebuilding the community graphics of Health Education, and the click rate increased from 0.1% to 3%.◆Expand sales channels, plan logistics system and cash flow accounting system. Establish departmental administrative procedures.

◆Digital administrative system management and optimization: find gaps in administrative processes, communicate and confirm needs across departments, and design ERP system forms to record all company data.◆Establish invoicing process (including cash flow and logistics): product production management, logistics coordination and management, order and accounting process planning.◆Integrate and manage the needs and activities of various departments and assist in cross-departmental communication.

◆Rebuild the official website and e-commerce process: Lead the e-commerce system integration, establish a new sales platform, and optimize the CRM system. The number of effective members increased by 50% in one quarter, the unit price of customers was increased by 60%, and the business growth with historically high sales performance was created (YOY +800%).◆Managing annual A&P budget: Integrate marketing resources, business teams, customer service teams, and develop communication strategies for ATL and BTL. The number of B2B contract customers has grown by more than 15 times, and B2C has achieved breakthrough growth, creating a peak in performance, while reducing the return rate and increasing profitability(YOY +400%).◆Digital advertising strategy, helping create e-commerce peak: Facebook, Line Lap, Google Ads, Youtube, Display Ads, Search Ads, resource allocation and strategic planning, observe data to evaluate delivery efficiency, and make timely adjustments.◆Multi-media type cooperation, accumulative content richness: Work closely with multi-agencies (PR, digital, media and creative agency) to develop holistic 360 degree campaign to drive brand awareness. Integrate the characteristics of TV advertising, digital platforms, outdoor advertising and health-oriented media cooperation with health education articles, to create maximum exposure to increase brand nomination and event discussion.

◆Strive for advertising resources and increase brand exposure: Negotiate with stores with good geographical locations or sales potential, the goal is to increase brand visibility for TA.◆Consumer event strategy development and planning implementation: set the main push items, design and development to promote sales, comprehensively think about how to promote different channels and different products and the corresponding plans, confirm the implementation details, and increase the smoothness of event promotion Spend.◆Production and management of marketing spare parts: product propaganda, event introduction, shelf display and other related productions, think about the presentation form, negotiate with manufacturers and execute.◆Channel cooperation plan formulation and management: Imagination of sales strategy, calculation of feedback ratio, establishment of implementation rules, successful reduction of product return rate, growth of more than 10 times the number of contract customers, incentives to increase sales of major customers, and increase of the number of major customers.

◆Customer database management: Update the customer classification system, so that the business team can conduct more organized inspections, customer management is more efficient, and potential customers can be accurately identified, and operational performance can be improved.◆Sales report inspection and analysis: Analyze the performance structure, identify the key factor , and review the effectiveness of marketing activities.◆Establish the Sales Report Review Outline mode: Improve business colleagues to understand the effectiveness of implementation and grasp the focus of next month's work; at the same time, it also allows the marketing department to observe the implementation of activities and market reactions.

◆Planning and implementation projects: large-scale consumer events, physician seminars, clinic health education activities, amateur team activities, clinic Internet celebrity gatherings, community KOL cooperation, patient health education lectures, press conferences◆Provide customers with market reviews, competitor analysis, consumer insights. Develop a comprehensive communications and media strategy, including digital campaign planning and activation. Manage annual A&P budgets and track performance reviews.◆For different projects (medical beauty products, pet drugs, beauty channels, women's health examination), research KOL candidates in many different fields, and implement KOL cooperation plans. Increase the volume of topics, product exposure, and brand nomination, gain customer affirmation, and obtain the next cooperation opportunity.◆Admitted to the ELITE PR GROUP 2017 trainee program with 6% acceptance rate based on high potential and strong motivation.