Tammy Ablan Email & Phone Number

Bloomington, Minnesota, United States

Bloomington, MN

Greater Minneapolis-St. Paul Area

• Led the user experience strategy and design for enhancements to HealthPartners’ employer-sponsored private exchange shopping applications. Partnered with product owners and Agile team members to define user stories.
• Completed UX heuristic evaluation of current application and identified usability improvements.
• Introduced a visual story wall to facilitate conversations between business and technical teams.
• Designed and delivered wireframes and user flows to support Agile development team.
• Created Axure prototypes for HealthPartners sales team to demo to prospective clients.
• Planned and executed usability testing for the employee shopping experience.

• Defined and executed user experience research and testing strategies for responsive website and mobile applications. Worked cross-functionally with project teams and stakeholders to define user scenarios and tasks..
• Created a UX research roadmap in partnership with Product Manager to focus on user engagement. Increased new user registration to 2.3 million in 2014 while improving Net Promoter Score to 87%.
• Planned and executed usability testing for responsive website and iOS and Android applications. Introduced remote usability testing to expedite user feedback to meet deadline.
• Completed pilot project to facilitate remote usability testing using Google Hangouts on Air allowing users to complete tasks using their personal device from a remote location.
• Conducted nearly 10 UX Audits for responsive website and mobile applications to identify potential user issues prior to usability testing or before deployment.
• Partnered with Hallmark research team on a customer survey to gather interest in potential new services and measure satisfaction with existing features. Presented results to senior leadership team and staff. Insights.

• Introduced the UX discipline and user-centered design approach to the organization. Created and led team of UX professionals who designed web and mobile experiences (responsive website, mobile website, iOS and Android.
• Defined UX strategy ensuring alignment with organizational objectives.
• Managed and led UX team consisting of User Researcher, UI Designers and Visual Designer.
• Created UX deliverables for a new mobile website and iOS and Android applications.
• Negotiated and managed contract with external UX agency to augment team for design and user testing.
• Coordinated and led project with external digital product expert to explore new service concepts.

• Led the design, information architecture and front-end code development while managing multiple projects in a fast-paced environment. Championed the importance of UX, SEO, SEM and Google Analytics resulting in new.
• Created wireframes, visual designs and front-end code for website and e-communications.
• Defined the information architecture and navigation patterns.
• Performed visual QA across browsers and mobile devices to ensure a superior experience.
• Managed and mentored a junior Web Designer.
• Instituted and managed SEO, SEM (Google Grant & Yahoo PPC accounts) and Google Analytics.

• Provided design strategy and development services for five small business owners.
• Defined requirements by partnering with client and graphic design agency.
• Developed the web design and information architecture strategy.
• Led the front-end code development for all websites.

• Led visual design, information architecture and front-end code development for startup venture that delivered innovative web-based solutions for financial advisors.
• Created visual designs and front-end code for two websites and e-communications.
• Developed sitemaps and navigation patterns.
• Supported rapid project development by creating storyboards and prototype pages.