Tammy Berwanger Email & Phone Number

Annapolis, Md, Us

Baltimore, Maryland

Reporting to the Dean and serving on the executive leadership team, lead all marketing and communications for the #1 school of nursing in the United States and #3 in the world. Develop and execute award-winning branding and recruitment campaigns across multimedia platforms while managing a $2.6 million budget and leading a team of eight. Enhance the School’s global reputation by promoting its world-renowned faculty, research, education, and policy advocacy. Increased website SEO by 75% through a strategic redesign. Serve as Managing Editor for the School’s nationally acclaimed magazine and blog, and as Public Information Officer for crisis communications. Promoted from Director of Marketing and Communications to Assistant Dean in 2016.ACHIEVEMENT HIGHLIGHTS• 2023 – 1st place (GOLD) Collegiate Advertising Awards for the Institute for Policy Solutions: Our Stories campaign and the Johns Hopkins Nursing Magazine• 2021 - #1 Feedspot.com Nursing Magazine and E-zines and Nursing.org Top Blog for Nurses• 2020 – ShareCare Social Influencers in Health & Wellness award finalist for Nursing’s Next Big Idea• 2019 – Sigma Theta Tau International Nursing Media Award for #WeGotThis video campaign• 2018 – Kress, D., Godack, C., Berwanger, T., & Davidson P. The new script of nursing: using social media and advances in communication – to create a contemporary image of nursing. Contemporary Nurse, 54(4-5), 388-394.• 2017 – 1st place (GOLD) Digital Health Awards and Silver American Advertising Awards for #WeGotThis video campaign

Richmond, Va

Led marketing and communications for Henrico Doctors’ three hospitals and two emergency centers, as well as regional and divisional campaigns, managing annual budgets over $1.9 million. As part of the leadership team, wrote and edited communications, served as media spokesperson, and led social media efforts, increasing followers by 64% in one year. Developed and managed events for up to 4,000 attendees, supported service line promotions and paid advertising, and managed marketing staff.ACHIEVEMENT HIGHLIGHTS• Created a billboard and social media brand awareness campaign featuring newborns from Henrico Doctors’ Hospital, which gained nationwide media attention, including coverage from ABC News• Produced large community special events such as Family Fun Fest, National Drug Take-back Day, free flu shot clinics, and facility grand opening events• Served on the Women’s and Pediatrics advisory team and the Society of Chest Pain Centers reaccreditation committee

Richmond, Virginia Area

Led VCU's online marketing and social media efforts, managing the university’s Facebook, Twitter, YouTube, LinkedIn, and other departmental accounts. Directed an 80-member Social Media Administrators group and provided consultation on digital communications and branding. Represented the university as a social media and online marketing expert at various events and coordinated major university celebrations such as Alumni Month and the 40th Anniversary. Produced the Emmy-winning TV series ‘It’s VCU’ and boosted VCU merchandising sales by 26%.ACHIEVEMENT HIGHLIGHTS• 2010 – Emmy-winning ‘It’s VCU’ series• 2008 – Promoted from Marketing Specialist• 2006 – Received William R. Auchmoody Greek Chapter Advisor of the Year award

Adjunct professor teaching a Social Media for Nonprofits class in the Master of Public Administration Nonprofit Management program.

Hunt Valley, Maryland

Elevated the TeamMS campaign by cultivating relationships with major corporations to secure sponsorships and create teams for key events. Initiated and presented detailed fundraising programs for corporate teams and organized statewide signature events, such as the MS Walk, Phantom Walker, and MS150, which collectively raised thousands of dollars for MS research.

Washington D.C.

Planned and executed business development events for up to 700 attendees in major financial hubs such as New York City, Boston, and Chicago. Created marketing materials, including presentations and print collateral, and coordinated tradeshow exhibit participation. Launched a comprehensive CRM training program, managed relationships with partner companies and charitable organizations, and negotiated contracts with B2B aggregators.

Washington D.C.

Managed the client relationship with the Chemical Manufacturers Association, composing press releases and developing a database for media contacts and promotional material tracking.

Master Of Science - Ms, Interdisciplinary Studies: Marketing & Strategic Public Relations

*Graduated with honors

Bachelor Of Science - Bs, Mass Communications - Public Relations

Activities and Societies: Sigma Sigma Sigma Sorority

Education record