Led creative concept through execution for integrated marketing events including fashion shows, film screenings, and live cat adoption lounges for Fresh Step and Renew Life Probiotic clients. Managed all activations from site visits and contract negotiations through design, staffing, and daily operations. A sampling of past activations includes:* Cats on Glass Gallery in NYC's Chelsea Gallery District. Unveiled new product launch at the pop-up with a purpose perfect for social capture, all to benefit the Humane Society of New York. (Fresh Step Client, 2018)* James Goldcrown "Love Wall" mural in Beverly Hills. Created an Instagrammable moment at a local shelter to celebrate cat adoption for National Cat Day. (Fresh Step Client, 2017)* Probiotic health and wellness influencer panel at Gansevoort Hotel in New York. Specially crafted probiotic lunch and informational panel for media guests with photo-booth activations. (Renew Life Client, 2017)* Hot to Adopt Fashion Show at New York Fashion Week. Dispelled the crazy cat lady myth by launching a limited-edition T-shirt to benefit local animal shelters. (Fresh Step client, 2016)* Catdance at the Sundance Film Festival. Hosted a film screening event and live music after-party among a captivated audience to secure celebrity attention and mainstream media awareness. (Fresh Step Client, 2016)

Produced, sourced and executed branded activations for shopper marketing firm, including Swedish Fish at the HBO Summer Film Series in Bryant Park NYC, Ritz Party Pantry Event NYC, Heinz Mayo Raffle Philadelphia, Oreo Dunk Challenge Celebration NYC/Los Angeles, NJ Ballon Festival, and Triscuit and Cub Foods Tailgate Event in Minnesota.

* Led New York and London-based teams to identify and analyze global market trends, competitive and consumer experience trends, and insights to impact future store design, merchandising, promotions and multichannel commerce* Conceptualized and led product development ‘retail safaris’ for key manufacturers and executive leadership (e.g., Method Soap) in Paris, London, New York, San Francisco and Copenhagen to drive product innovation and incremental revenue

* Established, led, and grew the Creative Department; served as a key member for a cross-functional team that developed web-based solutions for strategic planning* Conceptualized and managed domestic and international trade shows for textiles and innovation-focused home décor (500+ attendees, 125+ vendors at each event); oversaw logistics, developed websites and promotional materials, negotiated vendor contracts, and secured speakers.

* Produced the Fabric Development R&D website for designers/sourcing teams and a fabric e-Learning online course, both of which significantly improved product design and production efficiency* Led conceptualization, design and production of visual identity, printed materials, presentations and videos for the Fabric Development Team