Creative Consultant: Creative Director And Executive Producer
Led creative concept through execution for integrated marketing events including fashion shows, film screenings, and live cat adoption lounges for Fresh Step and Renew Life Probiotic clients. Managed all activations from site visits and contract negotiations through design, staffing, and daily operations. A sampling of past activations includes:* Cats on Glass Gallery in NYC's Chelsea Gallery District. Unveiled new product launch at the pop-up with a purpose perfect for social capture, all to benefit the Humane Society of New York. (Fresh Step Client, 2018)* James Goldcrown "Love Wall" mural in Beverly Hills. Created an Instagrammable moment at a local shelter to celebrate cat adoption for National Cat Day. (Fresh Step Client, 2017)* Probiotic health and wellness influencer panel at Gansevoort Hotel in New York. Specially crafted probiotic lunch and informational panel for media guests with photo-booth activations. (Renew Life Client, 2017)* Hot to Adopt Fashion Show at New York Fashion Week. Dispelled the crazy cat lady myth by launching a limited-edition T-shirt to benefit local animal shelters. (Fresh Step client, 2016)* Catdance at the Sundance Film Festival. Hosted a film screening event and live music after-party among a captivated audience to secure celebrity attention and mainstream media awareness. (Fresh Step Client, 2016)