Tammy Cancela

Tammy Cancela Email and Phone Number

Global Brand Builder For Companies on The Move @ TrizCom Public Relations
Dallas, TX, US
Tammy Cancela's Location
Dallas, Texas, United States, United States
Tammy Cancela's Contact Details
About Tammy Cancela

Global brand strategist, management consultant, change agent and marketing/communications expert for businesses on the move - growth, defense, expansion, acquisition, sale.Strengths: B:B and B:C marketing, business management, revenue creation/improvement, strategy alignment, positioning and messaging, digital marketing, clarifying/focusing complex challenges.I provide bespoke brand management, strategy and implementation for businesses on the move - growth, defense, expansion, acquisition and exit. Successful brands must flow from successful businesses and more often than not, I support our mid-market clients with management consulting, as well.My extensive experience with franchise brands at both the franchisor and franchisee level provides me with a unique point of view on creating success for investors, brands and unit owners. Investors and franchisors must promote big ideas that satisfy the needs of the franchisee in local markets. Fifteen plus years of experience working among and between these franchise system stakeholders to drive successful consumer and employee brand initiatives provides deep insight into the levers of marketing and management we can pull to position the brand for success at all levels.Throughout my career, I have provided material benefit both as a senior executive and deeply embedded consultant at all levels of the business life-cycle, from launch to exit, and for businesses of all sizes from start up to F20.Clients have included Merlin Entertainments (international theme park owners/managers), Hasbro, NEC America, Massage Envy, Solis Mammography, Turner Construction, SCORE, Airline Fabricare Systems, Dillon Gage Metals and Cooper Aerobics among many others.

Tammy Cancela's Current Company Details
TrizCom Public Relations

Trizcom Public Relations

View
Global Brand Builder For Companies on The Move
Dallas, TX, US
Website:
trizcom.com
Employees:
2
Tammy Cancela Work Experience Details
  • Trizcom Public Relations
    Trizcom Public Relations
    Dallas, Tx, Us
  • Trizcom Public Relations
    Vice President
    Trizcom Public Relations Mar 2022 - Present
    Dallas, Texas, Us
    Fractional strategy lead.
  • The Marketing & Management Connection
    President
    The Marketing & Management Connection 2016 - Present
    (2004 - 2007 and 2016 - Present) Provides consulting to businesses of all sizes both U.S. based and global through branding and positioning, competitive advantage, market and customer segmentation, revenue improvement, process management, strategy alignment, PR, messaging, executive coaching and turn around. Representative clients:- NEC America – Rebranded and repositioned U.S. display division- Massage Envy – Created and implemented strategy to address employee brand perception issues that hamper recruiting. (In addition, I lead the Massage Envy account at The Barber Shop Marketing, where we focused on growing consumer awareness, membership and franchise locations. Altogether, I have worked with Massage Envy for 14 years.)- Solis Mammography – Developed messaging to support highly effective consumer brand platform.-Turner Construction – Led LEED branding and positioning rollout at U.S.G.B.C. conference-Airline Fabricare Systems – Refreshed brand message platform to encompass new service category intro during pandemic.- Little Greek Fresh Grill – Local market advertising and social media- Jeff Gusky (international explorer, author and National Geographic photographer) – Global PR and social media
  • Total Eclipse Dfw
    Co-Founder
    Total Eclipse Dfw Mar 2023 - Apr 2024
    Total Eclipse DFW is the central online hub for everything everyone needs to know to view the Total Solar Eclipse on April 8, 2024 in the Dallas-Fort Worth Metroplex.
  • Opus Faveo Innovation Development
    Senior Fellow
    Opus Faveo Innovation Development 2014 - 2017
    Austin, Texas, Us
  • The Barber Shop Marketing - Awm 2014 Agency Of The Year
    Principal Consultant/General Manager
    The Barber Shop Marketing - Awm 2014 Agency Of The Year 2007 - Sep 2016
    Dallas, Tx, Us
  • Thomas Group
    Chief Marketing Officer (Global Consultancy)
    Thomas Group 2003 - 2004
    Us
  • Sprint
    Vp Marketing
    Sprint 1999 - 2002
    Overland Park, Kansas, Us
  • Sprint
    Senior Director Marketing
    Sprint 1998 - 1999
    Overland Park, Kansas, Us
  • Gte Corporation
    Group Manager - New Media Marketing
    Gte Corporation 1990 - 1998
  • Gte Corporation
    Group Manager - Portfolio And Planning
    Gte Corporation 1994 - 1995
  • Gte Corporation
    Group Product Manager
    Gte Corporation 1993 - 1994
  • Gte Corporation
    Regional Marketing Manager
    Gte Corporation 1990 - 1993

Tammy Cancela Skills

Marketing Strategy Digital Marketing Marketing Strategy Social Media Marketing Integrated Marketing Management Marketing Communications Leadership Strategic Planning Online Advertising Social Media Account Management Business Strategy Advertising Brand Development Marketing Management Brand Management Marketing Operations Business Development Start Ups Multi Channel Marketing Seo Analytics Strategic Partnerships B2b Business To Business

Tammy Cancela Education Details

  • Washington University In St. Louis
    Washington University In St. Louis
  • The Kellogg School Of Management (Brand Management)
    The Kellogg School Of Management (Brand Management)
  • Washington University In St. Louis
    Washington University In St. Louis
    Business
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Brand Management
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management

Frequently Asked Questions about Tammy Cancela

What company does Tammy Cancela work for?

Tammy Cancela works for Trizcom Public Relations

What is Tammy Cancela's role at the current company?

Tammy Cancela's current role is Global Brand Builder For Companies on The Move.

What is Tammy Cancela's email address?

Tammy Cancela's email address is tc****@****bal.net

What schools did Tammy Cancela attend?

Tammy Cancela attended Washington University In St. Louis, The Kellogg School Of Management (Brand Management), Washington University In St. Louis, Northwestern University - Kellogg School Of Management, Northwestern University - Kellogg School Of Management.

What are some of Tammy Cancela's interests?

Tammy Cancela has interest in Zillow, Likeable Media, Children, Spiegel, Irving Arts Center, Arthritis Foundation, Havertys Furniture, Bed Bath And Beyond, Tampa, Animal Welfare.

What skills is Tammy Cancela known for?

Tammy Cancela has skills like Marketing Strategy, Digital Marketing, Marketing, Strategy, Social Media Marketing, Integrated Marketing, Management, Marketing Communications, Leadership, Strategic Planning, Online Advertising, Social Media.

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