Direct all marketing and communications efforts, with particular emphasis on relationship marketing to C-suite executives. Develop and refine collateral materials on an ongoing basis, selecting and working with outside creative professionals. Direct special projects as needed, including writing and vetting security policies and critical incident response. Audit marketing functions of sister companies. Assist in product development efforts. Internal Salesforce administrator.Key accomplishments: • Successfully transitioned my marketing acumen from global manufacturing to a finance-based regimen.• Spearheaded efforts to migrate from home-grown contact management system to Salesforce, leading successful implementation and continued expansion of utilization.• Led year-long recovery activities following a critical incident, including written and verbal communication with affected parties, vendors, and counsel. Set up tracking and reporting systems and provided daily tactical updates to corporate headquarters.• Provided employee support when transitioning to remote work as a result of the global pandemic, including various training and documentation.• Initiated, planned, and executed a complete brand overhaul, including identity redesign. • Implemented company-wide brand standards. • Selected, installed, and maintained a comprehensive asset management system. • Redesigned and launched new website.

Write magazine articles and marketing content for a variety of local clients, conducting subject interviews and background research as necessary. Publications include Business People and Living Northeast Indiana magazines.

Took a lead role in planning and strategy for existing clients, prospects, and the company’sown business development. Nurtured positive relationships and inspired and challenged colleagues. Provided brand oversight and guidance for clients and the company. Developed and documented marketing strategies that included both traditional and electronic channels.

Complete accountability for the public image of Franklin Electric, overseeing global branding, creative and collateral services, media strategy, web services, and market research. Managed staff of 14 and associated cost center, consistently operating at or under budget.Global Branding: Developed a comprehensive brand strategy for corporate and sub-brands. Published an internal website as a resource for employees. Integrated brands from acquired companies without compromising the equity of the original brand. Promoted branding as behavior.Creative Services: Determined creative messaging for multiple divisions, including several outside the US. Managed creative team with strategic and tactical responsibilities. Instituted a Portfolio Rule for the team: “If it's not good enough for your own portfolio, it’s not good enough for the company.” Eliminated almost all contract creative activity to improve quality and consistency, while reducing expenses by almost $300K in one year.Media Strategy: Prepared and implemented media strategy for all channels. Wrote and distributed press releases, media communications, articles, and white papers. Interfaced with industry publications and local media outlets. Migrated the company’s annual report to video format. Launched company’s social media platform.Web Services: Directed the strategy, development, and maintenance of all company websites and public-facing online applications. Migrated website development to new platform.Market Research: Planned and conducted focus groups and other voice-of-customer events; contracted with outside consultants to conduct quantitative research as needed. Trained company personnel on proper survey design, administration, and interpretation. Past Responsibilities at Franklin ElectricMarketing Manager, Drives & Controls 2004 - 2005Global Pricing Manager 2002 - 2004Project Leader, Corporate Communications 1999 - 2002Global Marketing Analyst 1995 - 1999

This company is now defunct.