Tammy Difalco Email & Phone Number

Denver, Co

Oversee and manage ALCC membership including: • Grow and retain ALCC membership base through engagement • Plan and implement a strategic member recruitment and retention communications plan • Assist ALCC chapters state-wide with local programming and membership support • Manage ALCC sponsorship programs while cultivating new sponsor relationships

Responsible for achieving membership revenue objective of over $7.5M annually. Managed the daily operations of the membership marketing department and directly supervised the membership team. Planned, managed, coordinated, and administered membership acquisition, renewal, and benefits processes and promotional programs continually evaluated results making adjustments when appropriate to ensure goal attainment.

Responsible for the creation and execution of recruitment campaigns to grow FPA's membership base. Effectively communicates value proposition to potential members via print media, email marketing and direct mail campaigns. Develops copy and coordinates the production and distribution of robust marketing collateral including financial publication advertisements, brochures, flyers, and direct mail pieces. Tracks and reports membership recruitment results on a monthly basis.

Denver, Colorado

Researched, analyzed, and disseminated pertinent information to support company revenue objectives and conducted market scanning and analysis to identify new developments and emerging trends. Collaborated with Account Executives to support individual territory growth targets by recommending high value, qualified prospects based upon research findings. Responsible for managing programs for lead generation and to monitor illicit data usage.

Denver, Colorado

Designed and produced collateral materials for the firm including brochure and flyers. Supported firm’s business development by identifying and writing proposals. Coordinated logistical planning and support for focus groups in various geographic locations nationally.