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Tammy L. Estrada, Mba Email & Phone Number

Marketing with a Mission | Branding for Good | Communicating on Purpose | Marketing Communications Manager | VP of Membership at AMA Boston at Market Operandi
Location: Greater Boston, United States 8 work roles 3 schools
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Role
Marketing with a Mission | Branding for Good | Communicating on Purpose | Marketing Communications Manager | VP of Membership at AMA Boston
Location
Greater Boston, United States
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Tammy L. Estrada, Mba is listed as Marketing with a Mission | Branding for Good | Communicating on Purpose | Marketing Communications Manager | VP of Membership at AMA Boston at Market Operandi, a with 1 employees, based in Greater Boston, United States. AeroLeads shows a matched LinkedIn profile for Tammy L. Estrada, Mba.

Tammy L. Estrada, Mba previously worked as Director of Marketing at Market Operandi and Board Member | VP of Membership at American Marketing Association | Boston. Tammy L. Estrada, Mba holds Master Of Business Administration - Mba, Marketing, 4.0 from Washington State University - Carson College Of Business.

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Market Operandi

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About Tammy L. Estrada, Mba

So, how did I transition from plastic surgery to plastic pollution?Simple. I went back to school to work on my MBA with a specific purpose: to use my professional superpowers for the greater good. Previously, I had used them to help aesthetic practices increase their market share and produce double-digit revenue increases. Post-grad, preventing sea turtles and other awwwww-inspiring marine life from choking to death on plastic bags seemed like an excellent place to start with BRINGiT, a nonprofit focused on plastic produce bag pollution.In addition to environmental issues, I'm also keen on working on projects that improve healthcare outcomes. Tell me how your product, device, or technology can enhance a patient's health, and I'll tell your story in a way that will galvanize change. I'm an ardent advocate for making our people, as well as our planet, healthier. And if I can empower women along the way, that's my professional trifecta.As much as I would love to talk about your company or organization, I loathe talking about myself (previous paragraphs notwithstanding). If you've ever worked with an INFJ/Advocate type, you get me. But I won't keep quiet if I believe in what you're doing. I'll come up with innovative ways to communicate with your customers and stakeholders all day long. Probably all night long too. I can't control what goes on between my ears after dark. That's just a bonus for you.How do I approach that process? I've always been an avid reader, fascinated by words and stories from a very young age. Imagery is another power tool in my toolbox. I love to harness the power of both to communicate with customers in a relevant and authentic way. I'll also analyze the data to ensure the message resonates with them and reaches your customers where they are. Lastly, I found out that a C-Suite level title isn't necessary to do this; I'll be just as effective as a Marketing Communications Manager or Director. I'll wrap this up by saying I'll inspire your customers and supporters to get behind your mission and your offering. More importantly, I'll incite action, whether it's to purchase your product or donate to your cause. So please message me through LinkedIn if this aligns with your needs. I'm open to coffee (always) or a Zoom meeting if you would like to chat further.Marketing Strategy | Marketing Communications | Branding and Brand Strategy | Digital Marketing Social Media Management | Content Development | Advertising | Copywriting | Adobe Creative Suite | SEO | Team Leadership | Coaching | Asana Project Management

Listed skills include Marketing Strategy, Social Media, Product Launch, Marketing Copy, and 22 others.

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Market Operandi
Market Operandi
Marketing with a Mission | Branding for Good | Communicating on Purpose | Marketing Communications Manager | VP of Membership at AMA Boston
pleasanton, california, united states
Employees
1
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8 roles · 29 years

Tammy L. Estrada, Mba work experience

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Director Of Marketing

Current

Pleasanton, California, United States

Execute a digital marketing audit and overhaul the website, content marketing strategy, and social media strategy.Direct and produce videos, blogs, and social media posts that have increased engagement by up to 100x. Conduct market research with new and existing customers to strengthen the company's positioning, messaging, and UVP (unique value proposition).Create sales and marketing materials for new and existing market segments.Manage vendors and outside contractors.

Jan 2022 - Present

Board Member | Vp Of Membership

Current

Boston, Massachusetts, United States

Volunteer Board Member responsible for: Developing strategies to increase member recruitment and retention.Segmenting membership and creating targeted communications to improve member engagement and involvement with the chapter. Collaborating with fellow board members on programs that overlap with membership initiatives. Establishing KPIs and presenting monthly progress reports to the board.

Jan 2024 - Present

Chief Strategist | Consultant

Current
Wicked Smaht Marketing, Sfb

Greater Boston Area

Consult with clients to design integrated marketing strategies. Facilitate marketing plan implementation, resulting in double-digit revenue increases.Establish branding guidelines and integrate them throughout all marketing communications and digital assets; manage clients’ images and branding to ensure consistency across all platforms.Develop social media strategies and customize them based on customer personas. Increase metrics such as engagement, reach, and recommendations.Create targeted advertising on social media platforms such as Facebook and Instagram. Collaborate with agency partners on Google AdWords content and promotional messaging.

Jun 2015 - Present

Senior Marketing Consultant

Menlo Park, California, United States

Jul 2021 - Nov 2021

Chief Marketing Officer

Menlo Park, California, United States

Led the planning, development, and implementation of BRINGiT the nonprofit’s marketing strategy and marketing communications.Executed the conceptualization and optimization of all marketing campaigns and fundraising communications with donors and supporters.Created and managed content marketing strategy and implemented it across all channels. Ensured that BRINGiT’s communications aligned with its allies in the plastic pollution space. Coached and developed cross-functional volunteer and professional teams.

Oct 2020 - Jun 2021

Marketing Communications Specialist

San Leandro, California, United States

Developed a social media strategy and expanded the company’s presence on digital platforms such as Facebook, Twitter, and LinkedIn. Collaborated with internal team members and a channel partner to develop and refine content for the company website. Created graphics and wrote content for advertising campaigns, promotions, and collateral.

2014 - 2015 ~1 yr

Director Of Sales And Marketing

Renu Laserspa

Dublin, Ca

Responsible for overall revenue at one of the East Bay’s most successful Medical Spas. Created innovative marketing plans that drove growth in key service and retail sectors. Provided leadership in the development of the company’s digital communications, digital media, and social media strategies. Expanded Renu’s brand presence on major social networks such as Facebook, Twitter, and Yelp. Implemented and designed bi-monthly email marketing campaigns. Ensured a consistent brand image and voice across all platforms.Primary creative talent behind innovative advertising campaigns; utilized both digital and traditional platforms. Responsible for the overall marketing budget.

2002 - 2013 ~11 yrs

Account Executive

Clinique Account Executive for the Connecticut region. Responsible for a $12.8 million dollar prestige cosmetics business. Achieved 107% of my fiscal sales plan in my first year in the Connecticut territory. Achieved the #1 brand ranking in 16 out of 18 retail accounts in the Clinique Connecticut region. Increased overall revenue in Clinique territory from $10.2 to $12.8 million; this was driven by a 15% increase in a key skincare category. Led cross-functional teams of Buyers, Store Managers, Visual Merchandisers, Coordinators, and Sales Consultants in 4 unique department store groups to ensure that Clinique’s goals and standards were being met. Managed a team of 100 Sales Consultants, Business Managers, and Account Coordinators.Transferred to the Aveda Salon division from 07/00-12/00 in the San Francisco East Bay.

1998 - 2000 ~2 yrs
Team & coworkers

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3 education records

Tammy L. Estrada, Mba education

FAQ

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What company does Tammy L. Estrada, Mba work for?

Tammy L. Estrada, Mba works for Market Operandi.

What is Tammy L. Estrada, Mba's role at Market Operandi?

Tammy L. Estrada, Mba is listed as Marketing with a Mission | Branding for Good | Communicating on Purpose | Marketing Communications Manager | VP of Membership at AMA Boston at Market Operandi.

Where is Tammy L. Estrada, Mba based?

Tammy L. Estrada, Mba is based in Greater Boston, United States while working with Market Operandi.

What companies has Tammy L. Estrada, Mba worked for?

Tammy L. Estrada, Mba has worked for Market Operandi, American Marketing Association | Boston, Wicked Smaht Marketing, Sfb, Bringit Bags, Pbc, and Sitech Norcal - Oregon.

Who are Tammy L. Estrada, Mba's colleagues at Market Operandi?

Tammy L. Estrada, Mba's colleagues at Market Operandi include Kendall Read, Brenda Ropoulos, and Allister Mcbride.

How can I contact Tammy L. Estrada, Mba?

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What schools did Tammy L. Estrada, Mba attend?

Tammy L. Estrada, Mba holds Master Of Business Administration - Mba, Marketing, 4.0 from Washington State University - Carson College Of Business.

What skills is Tammy L. Estrada, Mba known for?

Tammy L. Estrada, Mba is listed with skills including Marketing Strategy, Social Media, Product Launch, Marketing Copy, Social Media Marketing, Marketing, Aesthetics, and Medical Devices.

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