Tammy Fernandez Email & Phone Number

U.S. Senior Director responsible for North America sales growth. Reports to CEO and liaises with operations leaders in HQ-Australia and other locations. Expert level experience in Higher Education and Healthcare workforce market segments.Development of and implementation of GTM strategy. Leads sales team while producing sales results in personal territory. Defines sales segments, verticals, channel partnerships, territories, and sales journey. -Sales forecasting/quota establishment/pipeline goal setting-Competitive analysis to drive pricing strategy to produce long-term ARR-Establishes and maintains relationships with industry influencers and key strategic partners that result in direct sales.-Client logo growth from 2 to 60 and closed $7.8 million in sales deals.-Plans, configures and leads product demonstrations to prospective clients -Closed strategic partnership with a provider who has added 9 additional clients-Developed and closed sales opportunity for all medical schools in Canada-SAAS operations-Demand Generation

Phoenix, Az, Us

Utilize broad scope of industry knowledge and business acumen toward directing the conceptualization, development, and implementation for the company’s premier integrated social and community investment strategies. Lead external and internal communications strategies designed to raise positive brand awareness. Lead strategic projects for C-Suite leaders and government affairs leaders to support company business objectives.Direct a team in CSR to focused on employee engagement, management of company philanthropic investments and external relationship building to deliver high-value, sustainable programs.Oversight of company foundation board with identification of both short and long-term program goals, grant making and reporting logistics. Ethics and compliance policy development, implementation, and decision making oversight. Led a successful companywide strategy that was recognized by Bloomberg Media as one of the nation’s “Top 50 Civically Minded Companies” in the U.S. in 2012, 2013, and 2014.Collaborated across company subsidiaries to support business expansion and relationship building strategies in a global market place.

Phoenix, Az, Us

College of Business Faculty Courses taught: Marketing 421, Public Relations 425, Intro to Business, Organizational Behavior, Research Capstone, and Ethics 101.

Phoenix, Az, Us

Business, and academic leader for all university operations in the Colorado and Wyoming across multiple campus locations, including demonstrating experience driving strategic marketing growth for program and geographic expansion. Increased business development opportunities, student enrollment, retention, and competitive brand awareness.Applied strong leadership talent toward directing all facets of employee recruitment, development, and retention strategies to maintain an engaged workforce of over 150 team members working in 9 different campus sites.Public relations role in engaging in event presentations, community outreach and relationship-building.Created leadership development program and alumni retention and engagement strategies that led to regional and national adoption. Exceeded profit goal by 9%+ for 152% of prior year.Personally led efforts to increase campus enrollment by 140%+.Expertly managed profit / loss of $30+ million Academic oversight an active student base of 6,000+.

Phoenix, Az, Us

Maximized bottom-line performance by spearheading integrated marketing planning and execution (e.g. internet, direct mail, TV, radio, print, community events) while tracking and measuring efforts to report investment ROI and performance goals (e.g. student acquisition and retention) and cost-effectively allocating a $40-million advertising / marketing budget.Established a regional call center focused on incoming lead qualification, progression, and distribution that increased conversion rates throughout the region by 16 percent. Managed a remote B2B business development team across all markets within the multi-state region to offer education and employee development services. Created analytic tools to track lead lag by program area that resulted in strategy to increase conversion of specialized programs. Built valuable relationships with advertising and public relations agencies, media, and creative services innovators.

Phoenix, Az, Us

Led results-focused campus recruitment with accountability to deliver organizational goals, including staffing, marketing planning, and data analysis. Managed enrollment and business development staff to meet objectives business financial objectives. Developed data and performance analysis tools to assist in strategic growth and budget planning efficiency.

Mba, Business Administration

Bachelor'S Degree, Business Administration And Management, General

Associate’S Degree, Legal Assistant/Paralegal