Apply qualitative and quantitative tools within the Product Model to deliver customer- and business-focused solutions, ensuring high-quality product delivery and achieving strategic goalsPrioritize effectively to meet performance goals, leveraging data-driven decision-making to optimize customer-facing product experiencesFoster continuous improvement by collecting feedback and building strong customer and partner relationshipsCollaborate with engineering, product design, analytics, and marketing teams to deliver successful initiatives, enhancing campaign utilization, reporting, and customer engagement in the ATM channelPartner with various business lines to enhance NBA campaign utilization, improve reporting, and drive customer engagement within the ATM channelContribute to the migration of the ATM campaign platform from Prodigy Console Manager (PMC) to Adobe Experience Manager (AEM). Oversee the development and management of digital inventory in AEM and JIRA to optimize efficiencyContribute to the ATM VoC domain by identifying and championing customer experience enhancementsEnhance ATM-related internal and external resources, including .com pages, FAQs, and training videos. Implement strategies to elevate the visibility and usability of ATM on usbank.comLead collaborative sessions with UX teams to gain insights into consumer behavior, driving the development of unique experiences and content that foster user engagementManage customer-facing marketing and communication strategies, focusing on educating and engaging both new and existing ATM users to maximize their experienceDrive growth in ATM engagement and customer awareness. Support onboarding initiatives to ensure a positive and informative customer experienceAdvocate for the adoption of the ATM locator on external platforms, emphasizing its value and benefits to enhance customer convenienceEmploy A/B testing and data analysis to enhance customer engagement and campaign effectiveness

· Collaborate with marketing managers, legal teams, and business units to conceptualize and develop end-to-end digital experiences, ensuring seamless integration across all customer touchpoints in the digital landscape.· Partner with stakeholders to conduct rigorous quality assurance, functional testing, and validations, along with thorough process documentation. This ensures flawless online and mobile deployment across multiple platforms, fostering a user-friendly and error-free digital environment.· Work closely with diverse development teams, actively monitoring digital journey performance and addressing technical challenges to maintain optimal functionality.· Take charge of project management, ensuring the adherence to hard deadlines and compliance with established processes and policies, guaranteeing successful and timely project delivery.· Contribute expert knowledge to internal groups, aiding in the determination of campaign strategy and providing valuable insights to enhance overall digital performance.· Collaborate with the marketing team to achieve campaign objectives, optimizing conversion funnels, and designing CRM pages to meet creative needs. Create innovative marketing materials tailored to specific channels and target audiences.· Research and identify emerging trends in mobile-first technology to enhance the company's CRM landing pages continually.· Build new banners and landing pages, edit existing content using established components, and perform regular audits and updates based on performance metrics, ensuring content remains relevant and effective.· Demonstrate a proven ability to work effectively with team members across the country, maintaining seamless collaboration in remote work environments.

· Conduct comprehensive training sessions for content authors in Adobe Experience Manager (AEM) content management processes and self-authoring tools, ensuring a proficient and skilled team.· Define and prioritize essential tasks, working collaboratively with internal teams to integrate them into development cycles/sprints. Facilitate the approval process by pushing pages through lines of business and legal channels.· Collaborate seamlessly with internal teams, campaign leaders, copywriters, and design resources to redefine the digital customer experience strategy. Strive for the consistent production of high-quality content that aligns with business goals.· Contribute to the development and execution of the roadmap for the digital customer journey across various touchpoints, aiding in strategy formulation.· Work closely with development teams to actively monitor digital journey performance, identifying and addressing technical challenges to maintain optimal functionality.· Build new landing pages, edit existing content using established components, and perform regular audits and updates based on performance metrics, ensuring content remains relevant and effective.· Implement and enforce content guidelines to clearly communicate audience, message, voice, tone, and content presentation style, fostering a consistent website experience.· Stay abreast of content marketing trends, leading teams in exploring and adopting new content deliverables to enhance the overall digital strategy.· Actively participate as a member of LeaderLINK, contributing to the cultivation of networking, socialization, and leadership skills among employees.· Acknowledged with a "Star Award" in recognition of consistently delivering above-and-beyond performance and making valuable contributions to the team.