Tammy Graves Email & Phone Number

Atlanta, Ga, Us

Greater Atlanta Area

Greater Atlanta Area

Greater Atlanta Area

Manage content strategy, planning, execution, measurement and optimization for marketing communications that support 11 global markets and 6 clearing houses across 5 countries. Provide content and brand leadership across internal teams and external vendors.Develop and manage content marketing and lead nurturing programs for the New York Stock Exchange (NYSE) and ICE. Creator and managing editor of The Information Exchange, a corporate media hub for thought leadership.Create robust campaigns, thought leadership and integrated marketing plans using knowledge of best practices across corporate websites, blogs, email, SEO and SEM, social media, and video.Manage editorial calendars for NYSE and ICE, identifying leads for original content and providing content direction and guidance to other creators as well as executing myself. Conceptualize, write, edit and distribute content that acquires, engages and converts customers.Develop lightweight, repeatable processes, workflows and content templates that keep the team nimble and successful in a culture that values moving fast and iterating quickly. Actively analyze user behavior and content performance to share insights and optimize materials across distribution channels.Led content redesign of theice.com and nyse.com, demonstrating strengths in site architecture, taxonomy, UX/UI best practices, SEO and SEM, and web analytics.Managed content integration and messaging development around $5.2 billion acquisition; developed messaging brief and distilled content across website, sales materials, business presentations, customer communications, etc.

Greater St. Louis Area

Created and managed Scottrade's editorial calendar. Developed monthly messaging topics using a combination of SEO expertise, PR collaboration, knowledge of timely market events and understanding of company sales funnel. Worked closely with senior management to align topics with overall business goals.Managing editor of Scottrade's monthly e-newsletter (sent to 1.5 million clients). Responsible for choosing stories covered, strategy and positioning. Manage Scottrade's blog strategy, entire cross-selling strategy and other content marketing messaging. Collaborate with PR team to support spokesperson strategies and pitches.Mapped client interaction with content from start to finish using research-based personas; implemented engagement tactics that successfully achieved a business-driven outcome. Proven success increasing click-through rates, time spent on page and funneling clients through a desired path of engagement.Developed large-scale content strategies for major company initiatives including promotion of new products, brand awareness, quarterly business objectives, user education improvements and other strategic goals.Created and optimized ongoing and campaign-related content for webpages, emails, newsletters, digital banners, education articles, podcast commercials, in-branch and online presentations, webinars, videos and print advertisement.

Greater St. Louis Area

Acted as sole content creator and strategist on a five-person team responsible for developing experiences that attract and retain one of Scottrade's target audience segments.Mapped full client experiences with content and developed strategic communications based on research-based personas. Developed campaigns to meet business objectives such as increasing Scottrade's share of wallet, beating the competition, driving brand consideration and building lasting client relationships.Collaborated with design and analytic teams to ensure a successful content experiences and work toward shared goals.

Greater St. Louis Area

Acted as brand ambassador on a small team that pioneered Scottrade's first-ever efforts to develop a recognizable brand. Drove integration of new brand into communications and platforms across the company.Developed messaging strategies for major company initiatives including new products and new lines of business. Created and reviewed content to ensure messages aligned with overall company strategy and new brand voice. Collaborated with teams across the company to achieve brand consistency and measure content performance.Created ongoing and campaign-related content for webpages, emails, newsletters, digital banners, videos, educational brochures, podcast commercials, in-branch and online presentations, and print advertisements.

Greater St. Louis Area

Specialized in user education and creating content that simplified and improved user interaction with Scottrade's websites, products and tools. Excelled at taking complex topics and writing about them in a way that made them approachable and actionable.Started out creating online instructional articles at point of need. Quickly progressed and began developing other types of user education including short videos, in-branch and online presentations, and full user guides.Collaborated with user experience and design teams to understand client-facing challenges and develop strategies for helping clients overcome them.

Greater St. Louis Area

Planned and executed weekly classroom curriculum in a horizontal and vertical learning atmosphere that encouraged creative exploration and expression. Prepared weekly evaluative reflections for faculty and daily progress reports for parents.

Bachelor Of Arts (B.A.), English Language And Literature, General

Education record

Master Of Arts (M.A.), English Language And Literature, General, 4.0